Sales Representative

Caterpillar Inc.; Irving (TX); On-site; USD 113,000 - 169,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plans

Relocation assistance

Career development

Incentive bonus

Tuition reimbursement

Parental leave

Job summary

Caterpillar Inc. in Irving, TX is seeking an Industry Territory Representative to drive dealer success and customer satisfaction in a fast-growing division. You will build strong dealer relationships, guide sales strategies, and support the rollout of innovative products and services.

This on-site role requires travel up to 50%, collaboration with cross-functional teams, and a focus on value selling, long-term account growth, and delivering measurable results for customers and Caterpillar.

Qualifications

• Customer-focused role requiring understanding of customer needs and delivering tailored solutions.
• Strong communication skills and ability to build and maintain relationships with dealers and customers.
• Knowledge of the industry landscape, regulatory environment, and trendsetters.
• Ability to think critically and make informed decisions with data.
• Proven track record in value-based selling and inter-department collaboration.

Responsibilities

• Be responsible for dealer territories: Milton and Carter Machinery.
• Identify, prioritize, and execute actions to achieve yearly Sales to Users growth targets.
• Regularly meet with customers to discuss EP Sales needs and Cat Value Proposition, Products and Services.
• Drive regional actions to support Retail Electric Power Growth and CVA opportunities.
• Grow CVA coverage at Point-of-Sale with EP customers through CVA frameworks.
• Increase dealer Sales Funnel Opportunities using CRM data and processes.

Skills

Value selling

Relationship management

Industry knowledge

Effective communications

Customer focus

Tools

Salesforce CRM

Job description

Job Description

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Career Area

Sales

Job Description

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Job Summary

Join Caterpillar’s fastest-growing division as Industry Territory Representative, where you’ll play a key role in driving dealer success and customer satisfaction. In this customer-facing role, you’ll build strong relationships with dealers, guide sales strategies, and support the rollout of innovative products and services. Your expertise will help enhance dealer capabilities, identify growth opportunities, and deliver exceptional value to our customers.

Additional Information

• This position is located in Irving, TX OR Philadelphia, PA.
• Domestic travel up to 50% & minimal international travel is required.
• Domestic relocation assistance is offered for this position.
• Visa sponsorship is NOT offered for this position.
• We’re back! All roles at Caterpillar Inc. report on-site 5 days per week

What You Will Do

• Be responsible for the following dealer territories: Milton and Carter Machinery
• Work with dealers to identify, prioritize, and execute actions to achieve our yearly Sales to Users growth targets
• Regularly meet with customers on EP Sales needs and discuss Cat Value Proposition, Products and Services
• Work with internal sales support teams to identify and drive regional actions to support Retail Electric Power Growth and increase participation in Large Electric Power Balance of Plant.
• Grow Customer Value Agreements (CVA) @ Point-of-Sale coverage with EP customers through CVA frameworks and Integrated Customer offerings.
• Increase dealer Sales Funnel Opportunities by leveraging Sales Force CRM
• Create and execute dealer growth plans

What You Will Have

Customer Focus:

Working knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Communicates the importance of customer needs/expectations and commits to resolving them.
• Researches and verifies customer needs and expectations.
• Solicits customer satisfaction feedback and acts on improvement opportunities.
• Helps link organizational objectives to customer needs and expectations.
• Meets regularly with customers to understand their wants, needs and expectations.

Industry Knowledge:

Working knowledge of the organization's industry group, trends, directions, major issues, regulatory considerations, and trendsetters; ability to apply industry knowledge appropriately to diverse situations.

• Discusses industry-specific flagship products and services.
• Demonstrates current knowledge of the regulatory environment for industry segment.
• Describes the contribution of own function as it relates to the industry segment.
• Participates in major industry professional associations; subscribes to industry-specific publications.
• Currently works with a major industry segment and associated functions and features.

Decision Making and Critical Thinking:

Working knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

• Applies an assigned technique for critical thinking in a decision-making process.
• Identifies, obtains, and organizes relevant data and ideas.
• Participates in documenting data, ideas, players, stakeholders, and processes.
• Recognizes, clarifies, and prioritizes concerns.
• Assists in assessing risks, benefits and consideration of alternatives.

Effective Communications:

Working knowledge and understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Delivers helpful feedback that focuses on behaviors without offending the recipient.
• Listens to feedback without defensiveness and uses it for own communication effectiveness.
• Makes oral presentations and writes reports needed for own work.
• Avoids technical jargon when inappropriate.
• Looks for and considers non-verbal cues from individuals and groups.

Relationship Management:

Working knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Provides prompt and effective responses to client requests and interactions.
• Monitors client satisfaction levels on a regular basis.
• Alerts own team to problems in client satisfaction.
• Differentiates the roles and responsibilities in a business relationship.
• Works with clients to address critical issues and resolve major problems.

Value Selling:

Working knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

• Uses 'value selling' techniques to successfully engage customers.
• Researches the customer's industry and organization before attempting sales calls.
• Discusses issues and considerations regarding current 'value selling' practices and recommends potential improvements.
• Quantifies proposed costs, benefits and value in customer terms.
• Defines and documents value-added activities and their benefits to customers beyond the initial sales transaction.

Top Candidates Will Also Have

• Industry Experience working with dealers.
• Basic understanding of Caterpillar’s products and services.
• Working with cross-functional teams for project management.

Summary Pay Range

$112,710.00 - $169,060.00

Benefits

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees

This position requires working onsite five days a week.

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates

September 21, 2026 - October 4, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.