Sales Relationship Manager

Medica; Madison (WI); On-site; USD 64,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Paid time off

Holidays

401K contributions

Caregiver services

Job summary

Medica is a nonprofit health plan serving communities in Wisconsin and beyond; this role focuses on sales growth and strategic broker relationships in the Madison market. The Commercial Sales Relationship Manager drives new business opportunities, manages broker partnerships, and collaborates with underwriting, operations, and clinical teams to ensure successful implementation and service delivery.

The position is onsite in Madison, with a salary range reflecting market value and a potential

Qualifications

• Bachelor’s degree in Business, Marketing, Healthcare Administration or related field (or equivalent work experience).
• 5+ years of experience in health insurance sales, account management, or broker relations, with a focus on group clients.
• Existing broker and consultant relationships in the Madison market strongly preferred.
• Active Wisconsin Life & Health insurance license or obtain within 90 days of hire.
• Strong presentation, negotiation, and relationship-building skills.
• Self-starter with excellent time management and organizational skills.
• Proficient in Microsoft Office Suite and CRM systems (e.g., Salesforce).

Responsibilities

• Develop and execute a strategic sales plan to achieve growth targets for commercial business.
• Identify and qualify new sales opportunities through brokers, consultants, and direct employer contacts.
• Lead RFP responses and finalist presentations with a high level of professionalism and knowledge.
• Serve as the primary point of contact for brokers and consultants, building trust-based partnerships.
• Deliver proactive and ongoing communications to employer clients and distribution partners.
• Monitor satisfaction, performance guarantees, and service delivery for assigned accounts.
• Stay informed on regional and national healthcare trends, regulatory changes.
• Maintain deep knowledge of the health plan’s products, networks, and value propositions.
• Collaborate with internal departments to ensure smooth implementation and service delivery.
• Track sales pipeline, report on progress against goals, and maintain CRM data integrity.
• Provide feedback to leadership on product gaps, market needs, and broker insights.

Skills

Presentation skills

Negotiation

Relationship building

Strategic thinking

Collaboration

Time management

CRM experience

Education

Bachelor’s degree in Business/Marketing/Healthcare Administration

Tools

Salesforce

Microsoft Office

Job description

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration — because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

The Commercial Sales Relationship Manager is responsible for driving new business sales and managing strategic relationships. This individual will represent the health plan in cultivating strong broker/consultant partnerships, identifying business opportunities, and providing consultative solutions tailored to each client's healthcare and benefits needs. There will be strategic management of consultants and agency relationships to source new Commercial small group business; minimal post-sale service responsibilities; no renewal responsibilities. Performs other duties as assigned.

Key Accountabilities

• New Business Development
  • Develop and execute a strategic sales plan to achieve growth targets for commercial business
  • Identify and qualify new sales opportunities through brokers, consultants, and direct employer contacts
  • Lead RFP responses and finalist presentations with a high level of professionalism and knowledge
• Relationship Management
  • Serve as the primary point of contact for brokers and consultants, building trust-based partnerships
  • Deliver proactive and ongoing communications to employer clients and distribution partners
  • Monitor satisfaction, performance guarantees, and service delivery for assigned accounts
• Market and Product Expertise
  • Stay informed on regional and national healthcare trends, competitive landscape, and regulatory changes
  • Maintain deep knowledge of the health plan’s products, networks, and value propositions
  • Collaborate with internal departments (underwriting, operations, clinical, etc.) to ensure smooth implementation and service delivery
• Sales Reporting and Forecasting
  • Track sales pipeline, report on progress against goals, and maintain CRM data integrity
  • Provide feedback to leadership on product gaps, market needs, and broker insights

Required Qualifications

• Bachelor’s degree in Business, Marketing, Healthcare Administration or related field (or equivalent work experience)
• 5+ years of experience in health insurance sales, account management, or broker relations, with a focus on group clients
• Existing broker and consultant relationships in the Madison market strongly preferred
• Active Wisconsin Life & Health insurance license or obtain within 90 days of hire
• Strong presentation, negotiation, and relationship-building skills
• Self-starter with excellent time management and organizational skills
• Proficient in Microsoft Office Suite and CRM systems (e.g., Salesforce)

Skills And Abilities

• Strategic thinker with a consultative approach to selling
• Collaborative team player who thrives in a fast-paced, evolving environment
• Passion for improving healthcare and providing value for our broker partners, employers and their employees

This position is an Office role, which requires an employee to work onsite at our Madison, WI office, on average, 3 days per week.

The full salary grade for this position is $64,300 - $110,200. While the full salary grade is provided, the typical hiring salary range for this role is expected to be between $64,300 - $91,800. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to base compensation, this position may be eligible for incentive plan compensation in addition to base salary. Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica’s compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Eligibility to work in the US: Medica does not offer work visa sponsorship for this role. All candidates must be legally authorized to work in the United States at the time of application. Employment is contingent on verification of identity and eligibility to work in the United States.

We are an Equal Opportunity employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.