Sales Play Program Manager

Insight Global; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Insight Global in Charlotte, NC is seeking a Sales Play Program Lead to drive commercialization and launch of strategic growth initiatives. You will coordinate across Sales, Marketing, Product, Finance, Operations, Analytics, and Enablement to turn opportunities into executable field programs.

The role emphasizes leadership, structured execution, and measurable results, with responsibility for defining objectives, owners, timelines, and success metrics, while aligning stakeholders to ensure

Qualifications

• 5+ years of experience in Program Management, Sales Operations, Revenue Operations, Commercialization, Product Marketing, Go-to-Market Programs, or a related field.
• Proven experience coordinating complex cross-functional initiatives with multiple stakeholders.
• Strong project management, planning, organization, and execution skills.
• Experience developing timelines, managing dependencies, mitigating risks, and driving accountability.
• Excellent communication, facilitation, and stakeholder management capabilities.
• Working knowledge of sales processes, commercial operations, pipeline management, and go-to-market execution.
• Ability to influence outcomes without direct authority. Telecom, fiber, technology, managed services, SaaS, or complex B2B sales experience preferred.

Responsibilities

• Translate strategic growth opportunities into structured sales play plans with defined objectives, target audiences, timelines, milestones, owners, and success metrics.
• Develop and maintain repeatable commercialization frameworks, templates, standards, and launch processes.
• Manage the sales play portfolio and track progress across multiple concurrent initiatives.
• Facilitate alignment among stakeholders to ensure successful launch execution

Skills

Program Management

Sales Operations

Go-to-Market

Cross-functional Leadership

Project Management

Communication

Stakeholder Management

Job description

Job Description

A telecom customer is looking for a Sales Play Program Lead to drive the successful commercialization and launch of strategic growth initiatives across the organization.

This highly collaborative role serves as the central coordinator responsible for transforming approved commercial opportunities into actionable, measurable field programs. The Sales Play Program Lead will partner with Sales, Marketing, Product, Finance, Operations, Analytics, and Enablement teams to ensure sales plays are effectively planned, launched, adopted, and measured.

The ideal candidate excels at leading complex projects, coordinating multiple stakeholders, managing competing priorities, and bringing structure to execution. This individual will influence outcomes through leadership, communication, and organization rather than direct authority.

Lead Sales Play Development & Commercialization

• Translate strategic growth opportunities into structured sales play plans with defined objectives, target audiences, timelines, milestones, owners, and success metrics.


• Develop and maintain repeatable commercialization frameworks, templates, standards, and launch processes.


• Manage the sales play portfolio and track progress across multiple concurrent initiatives.


• Facilitate alignment among stakeholders to ensure successful launch execution

Skills and Requirements

• 5+ years of experience in Program Management, Sales Operations, Revenue Operations, Commercialization, Product Marketing, Go-to-Market Programs, or a related field.


• Proven experience coordinating complex cross-functional initiatives with multiple stakeholders.


• Strong project management, planning, organization, and execution skills.


• Experience developing timelines, managing dependencies, mitigating risks, and driving accountability.


• Excellent communication, facilitation, and stakeholder management capabilities.


• Working knowledge of sales processes, commercial operations, pipeline management, and go-to-market execution.


• Ability to influence outcomes without direct authority. Experience in telecommunications, fiber, technology, managed services, SaaS, infrastructure, or complex B2B sales environments.


• Experience supporting product launches, commercialization programs, sales plays, or go-to-market initiatives.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].