Sales Mgr - Event Center

OWA; Foley, Northern (AL, KY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Commission incentives

Benefits package

Paid time off

Job summary

OWA in Foley, AL is seeking an energetic sales professional with hospitality and event-venue experience to drive meetings and group business. You will prospect, build a robust pipeline, conduct site tours of the event center and amusement park, and prepare proposals.

Strong presentation, negotiation, and relationship-building skills are essential. This role includes performance-based commissions, a benefits package, and paid time off, with opportunities for growth in a dynamic team focused on

Qualifications

• Bachelor's degree preferred; equivalent sales experience may be considered.
• 3–5 years of sales experience in hospitality, attractions, hotels, event venues, convention centers, destination marketing, or entertainment.
• Proven record of meeting or exceeding sales goals.
• Strong consultative selling skills.
• Excellent presentation and public speaking abilities.
• Outstanding communication and interpersonal skills.
• Strong negotiation and closing techniques.
• Excellent organizational and time management skills.
• Ability to manage multiple projects and work independently or in a team.
• Willingness to travel locally for sales calls and networking events.

Responsibilities

• Prospect and generate new business through cold calling, networking, referrals, trade shows, and community involvement.
• Develop and maintain a robust pipeline of qualified leads.
• Conduct site tours showcasing the event center, downtown entertainment district, and amusement park amenities.
• Prepare customized proposals, contracts, and pricing packages.
• Negotiate contracts while maintaining profitability and pricing guidelines.
• Achieve monthly, quarterly, and annual revenue goals.
• Build long‑term relationships with businesses, schools, churches, and civic groups.
• Serve as the primary contact throughout the sales process.
• Conduct follow‑up communications to encourage repeat business.
• Solicit client feedback and identify opportunities for improvement.
• Collaborate with Operations, Food & Beverage, Catering, Entertainment, Marketing, Security, and Park Operations for event success.
• Participate in event planning meetings and communicate client expectations.
• Assist with on‑site event management and ensure exceptional guest experiences.

Skills

Prospecting

Relationship building

Negotiation

Presentation skills

Public speaking

CRM proficiency

Education

Bachelor's degree in Business, Hospitality, Marketing, Communications, or related field

Job description

The ideal candidate is an energetic sales professional with experience in hospitality, attractions, event venues, hotels, convention centers, or destination marketing who thrives on prospecting, relationship building, and exceeding sales goals.

DUTIES AND RESPONSIBILITIES

Sales & Business Development

• Prospect and generate new business through cold calling, networking, referrals, trade shows, and community involvement
• Develop and maintain a robust pipeline of qualified leads
• Conduct site tours showcasing the event center, downtown entertainment district, and amusement park amenities
• Prepare customized proposals, contracts, and pricing packages
• Negotiate contracts while maintaining profitability and established pricing guidelines
• Achieve monthly, quarterly, and annual revenue goals

Client Relationship Management

• Build long‑term relationships with businesses, schools, churches, military organizations, civic groups, nonprofit organizations, alumni associations, family reunion planners, youth organizations, and social clubs
• Serve as the primary contact throughout the sales process
• Conduct follow‑up communications to encourage repeat business
• Solicit client feedback and identify opportunities for improvement

Event Coordination

• Collaborate with Operations, Food & Beverage, Catering, Entertainment, Marketing, Security, and Park Operations to ensure successful event execution
• Participate in event planning meetings and communicate client expectations
• Assist with on‑site event management when necessary
• Ensure exceptional guest experiences from inquiry through event completion

Marketing & Community Engagement

• Represent the organization at networking events, chamber functions, trade shows, and community events
• Partner with the Marketing Department on promotional campaigns targeting the SMERF market
• Maintain knowledge of industry trends and competitor offerings

Administrative Responsibilities

• Maintain accurate client records within the CRM system
• Prepare weekly sales activity reports and monthly forecasting
• Track sales metrics, conversion rates, and revenue performance
• Maintain organized contract files and event documentation

QUALIFICATIONS

Bachelor's degree in Business, Hospitality, Marketing, Communications, or related field preferred; equivalent sales experience may be considered

3–5 years of successful sales experience in hospitality, attractions, hotels, event venues, convention centers, destination marketing, or entertainment

Experience selling meetings, events, or group business preferred

Proven record of meeting or exceeding sales goals

Strong consultative selling skills

Excellent presentation and public speaking abilities

Outstanding communication and interpersonal skills

Strong negotiation and closing techniques

Excellent organizational and time management skills

Ability to manage multiple projects simultaneously

Ability to work independently and as part of a team

Ability to stand and walk for extended periods

Ability to lift up to 25 pounds

Occasional evening, weekend, and holiday work required

Ability to travel locally for sales calls and networking events

Preferred Characteristics

• Self‑motivated and goal‑oriented
• Relationship‑focused
• Energetic and enthusiastic
• Professional and customer‑service driven
• Comfortable networking within the local community
• Passionate about creating memorable guest experiences

Compensation

• Performance‑based commission and incentive opportunities
• Benefits package
• Paid time off

Position Goal

Increase Event Center utilization and overall revenue by developing long‑term relationships within the business and SMERF markets while positioning the downtown entertainment district and amusement park as the premier destination for meetings, celebrations, reunions, banquets, educational events, and group gatherings.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.