Sales Merchandiser

Coca-Cola Consolidated; Roanoke (VA); On-site; USD 54,000 - 55,000; Full time

Benefits offered by this job

401(k) match

Health coverage

Employee stock purchase plan

Job summary

Coca-Cola Consolidated in Roanoke, VA is seeking a Bulk Account Merchandiser (BAM). You will sell, order, and present beverages to a defined group of customers on daily routes, ensuring orders align with promotions and commercial plans.

You’ll merchandise displays, manage back-room organization, and collaborate with store personnel to maximize sales and keep safety and quality standards. Candidates should be able to lift 50 lbs and work Monday-Friday with weekends as needed.

Qualifications

• Must have effective communication skills including listening, speaking, and writing.
• Prior customer service experience preferred in retail.
• Ability to lift 50 lbs repeatedly in a fast-paced environment.
• Strong critical thinking and problem-solving abilities.
• High school education or GED required.

Responsibilities

• Manage selling, ordering, and presenting products for assigned customers on daily routes.
• Execute promotions and new products per LOS and marketing plans to ensure accurate RED scores.
• Merchandise, rotate, and display products on shelves following procedures.
• Maintain organized back room and manage inventory movement including returns.
• Create and distribute point-of-sale materials and coordinate with vendors.
• Build and maintain relationships with store personnel through proactive communication and pricing.

Skills

Effective communication

Customer service experience

Physical strength

Critical thinking

Willingness to learn

Initiative

Education

High School Diploma or GED

Job description

Locations: Roanoke

Schedule: Monday-Friday/ Weekends

Requisition ID: 262721

Pay Range: $54,000.00 - $54,477.00 , depending on experience

Uncap Your Potential at America's Largest Coca-Cola Bottler — Pour Your Passion into Purpose!

We're more than beverages—we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success.

• Career Growth: Clear pathways to advance and develop your career
• Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan
• Purpose-Driven: Create meaningful impact in the communities you serve
• Professional Development: Dedicated training + personalized mentorship

Join us - your refreshing new chapter starts here!

Job Overview

The Bulk Account Merchandiser (BAM) is responsible for selling, ordering and presenting products. The BAM role is responsible for selling new products and promotions, collaborating with customers to generate accurate product orders, ensuring commercial plans are executed across their account base, and merchandising products and packages using safe handling techniques and following all quality guidelines.

Duties & Responsibilities

• Manages, sells, and executes in an assigned group of customers on daily, pre-set routes and generates sales orders based on the assigned delivery frequency for each customer to ensure the day-to-day success of the operation and directly contribute to the financial performance of the company in terms of revenue, volume and gross profit
• Executes applicable promotions and new products based on target lists, monthly Look of Success (LOS) initiatives, marketing promotions, Point-Of-Sale, and commercial plans to ensure excellence in RED (Right Execution Daily) scores for assigned customers
• Fills, merchandises, and rotates products on display and the shelf according to procedures and special programs
• Organizes and maintains back room by stacking and arranging product by package and flavor, arranging the return of empty pallets and shells, damaged and out of date product to the branch
• Creates and distributes point-of-sale materials on display and shelve where permitted. Rotates product. Fills and merchandises Fastlane merchandisers and vendors; checks vendor to ensure proper operation
• Fosters business relationship with store personnel through routine follow-up on requests, proactive pricing, special programs, new opportunities, and upcoming activities discussions
• Identifies and communicates any competitive issues or market activities that could impact the business (i.e., pricing, new packaging, change in business strategy, etc.) and executes all job duties in a safe working manner

Knowledge, Skills, & Abilities

• Must have effective communication skills which include listening, speaking, and writing
• Prior customer service experience preferred in a retail setting
• Willingness to work in a fast-paced, physically demanding environment (lifting 50 lbs. repetitively)
• Critical thinking skills
• Secondary education beyond high school preferred
• High initiative and willingness to learn
• Career-mindedness and a highly competitive nature

Minimum Qualifications

• Valid instate driver’s license
• Excellent driving history
• Proof of insurance policy to verify current coverage of liability and property damage at no less than 50,000per person/100,000 accident insurance per occurrence/50,000 property damage and 500 or less deductible effective from first day of employment
• High School Education / GED

Preferred Qualifications

N/A

Work Environment

The work environment will vary, including but not limited to exposure to weather conditions, coolers, and customer storage areas which may be non-temperature controlled

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.