Sales Merchandiser

Coca-Cola Bottling Co. Consolidated; Roanoke (VA); On-site; USD 53,000 - 54,477; Full time

Benefits offered by this job

Career Growth

Competitive Benefits

Purpose-Driven

Professional Development

Job summary

Coca-Cola Bottling Co. Consolidated in Roanoke, VA seeks a Bulk Account Merchandiser to drive sales, place orders, and present products across assigned accounts.

This role involves coordinating with retailers to implement promotions, maintain displays, and ensure high standards of product presentation. Responsibilities include managing daily routes, enabling accurate orders, and contributing to revenue and gross profit while adhering to safety and quality guidelines.

Qualifications

• Excellent communication skills in listening, speaking, and writing.
• Customer service experience preferred in a retail setting.
• Ability to lift 50 lbs repeatedly in a fast-paced environment.
• Strong critical thinking and initiative.

Responsibilities

• Manages, sells, and executes for an assigned group of customers on daily routes and generates sales orders to support revenue and gross profit.
• Executes promotions and new products to ensure RED score excellence for assigned customers.
• Prepares shelves, rotates products, and maintains back room organization per procedures.
• Creates and distributes point-of-sale materials and ensures proper vendor operations.
• Maintains relationships with store personnel through follow-up on requests and pricing.
• Identifies competitive issues and communicates changes impacting the business and works safely.

Skills

Communication

Customer service

Physical stamina

Critical thinking

Initiative

Education

High School Diploma/GED

Job description

Job Details

Requisition ID: 260003

Locations: Roanoke

Pay Range: $53,000.00 - $54,477.00 , depending on experience

Schedule: Monday-Friday/ Weekends

Job Overview

The Bulk Account Merchandiser (BAM) is responsible for selling, ordering and presenting products. The BAM role is responsible for selling new products and promotions, collaborating with customers to generate accurate product orders, ensuring commercial plans are executed across their account base, and merchandising products and packages using safe handling techniques and following all quality guidelines.

Duties & Responsibilities

• Manages, sells, and executes in an assigned group of customers on daily, pre-set routes and generates sales orders based on the assigned delivery frequency for each customer to ensure the day-to-day success of the operation and directly contribute to the financial performance of the company in terms of revenue, volume and gross profit
• Executes applicable promotions and new products based on target lists, monthly Look of Success (LOS) initiatives, marketing promotions, Point-Of-Sale, and commercial plans to ensure excellence in RED (Right Execution Daily) scores for assigned customers
• Fills, merchandises, and rotates products on display and the shelf according to procedures and special programs
• Organizes and maintains back room by stacking and arranging product by package and flavor, arranging the return of empty pallets and shells, damaged and out of date product to the branch
• Creates and distributes point-of-sale materials on display and shelve where permitted. Rotates product. Fills and merchandises Fastlane merchandisers and vendors; checks vendor to ensure proper operation
• Fosters business relationship with store personnel through routine follow-up on requests, proactive pricing, special programs, new opportunities, and upcoming activities discussions
• Identifies and communicates any competitive issues or market activities that could impact the business (i.e., pricing, new packaging, change in business strategy, etc.) and executes all job duties in a safe working manner

Knowledge, Skills, & Abilities

• Must have effective communication skills which include listening, speaking, and writing
• Prior customer service experience preferred in a retail setting
• Willingness to work in a fast-paced, physically demanding environment (lifting 50 lbs. repetitively)
• Critical thinking skills
• Secondary education beyond high school preferred
• High initiative and willingness to learn
• Career-mindedness and a highly competitive nature

Minimum Qualifications

• Valid instate driver's license
• Excellent driving history
• Proof of insurance policy to verify current coverage of liability and property damage at no less than 50,000 per person, 100,000 accident insurance per occurrence, 50,000 property damage and 500 or less deductible effective from first day of employment
• High School Education / GED

Work Environment

The work environment will vary, including but not limited to exposure to weather conditions, coolers, and customer storage areas which may be non-temperature controlled

Benefits

• Career Growth: Clear pathways to advance and develop your career
• Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan
• Purpose-Driven: Create meaningful impact in the communities you serve
• Professional Development: Dedicated training + personalized mentorship

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.