Sales Merchandiser

Coca-Cola Consolidated; Luray (VA); On-site; USD 54,000 - 55,000; Full time

Benefits offered by this job

Career Growth

Competitive Benefits

Employee Stock Purchase Plan

Professional Development

Job summary

Coca-Cola Consolidated in Luray, VA is seeking a Bulk Account Merchandiser to sell, order and present products along assigned routes. You will collaborate with store staff, execute promotions, and maintain planograms to maximize revenue and gross profit.

Responsibilities include merchandising, driving on routes, and ensuring safe handling and quality guidelines while building strong relationships with store personnel. Monday–Friday with weekend shifts, relevant experience preferred.

Qualifications

• Minimum qualifications include a valid in-state driver’s license and a clean driving record.
• Proof of insurance coverage is required on first day of employment.
• High school education or GED is required.
• Strong communication and customer service skills are essential.

Responsibilities

• Sell, order, and present products for an assigned group of customers on daily routes.
• Execute promotions and new products based on plans to maintain RED scores.
• Merchandise products and manage in-store displays and back room organization.
• Foster relationships with store personnel and communicate customer needs.
• Identify competitive issues and ensure safe handling and quality compliance.

Skills

Communication

Customer service

Physical stamina

Critical thinking

Initiative

Career-minded

Education

High School Diploma

Job description

Locations: Luray

Schedule: Monday-Friday/ Weekends

Requisition ID: 269102

Locations: Luray

Pay Range: $54,000.00 - $54,477.00 , depending on experience

Schedule: Monday-Friday/ Weekends

Uncap Your Potential at America's Largest Coca-Cola Bottler — Pour Your Passion into Purpose!

We're more than beverages—we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success.

• Career Growth: Clear pathways to advance and develop your career
• Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan
• Purpose-Driven: Create meaningful impact in the communities you serve
• Professional Development: Dedicated training + personalized mentorship

Join us - your refreshing new chapter starts here!

Job Overview

The Bulk Account Merchandiser (BAM) is responsible for selling, ordering and presenting products. The BAM role is responsible for selling new products and promotions, collaborating with customers to generate accurate product orders, ensuring commercial plans are executed across their account base, and merchandising products and packages using safe handling techniques and following all quality guidelines.

Duties & Responsibilities

• Manages, sells, and executes in an assigned group of customers on daily, pre-set routes and generates sales orders based on the assigned delivery frequency for each customer to ensure the day-to-day success of the operation and directly contribute to the financial performance of the company in terms of revenue, volume and gross profit
• Executes applicable promotions and new products based on target lists, monthly Look of Success (LOS) initiatives, marketing promotions, Point-Of-Sale, and commercial plans to ensure excellence in RED (Right Execution Daily) scores for assigned customers
• Fills, merchandises, and rotates products on display and the shelf according to procedures and special programs
• Organizes and maintains back room by stacking and arranging product by package and flavor, arranging the return of empty pallets and shells, damaged and out of date product to the branch
• Creates and distributes point-of-sale materials on display and shelve where permitted. Rotates product. Fills and merchandises Fastlane merchandisers and vendors; checks vendor to ensure proper operation
• Fosters business relationship with store personnel through routine follow-up on requests, proactive pricing, special programs, new opportunities, and upcoming activities discussions
• Identifies and communicates any competitive issues or market activities that could impact the business (i.e., pricing, new packaging, change in business strategy, etc.) and executes all job duties in a safe working manner

Knowledge, Skills, & Abilities

• Must have effective communication skills which include listening, speaking, and writing
• Prior customer service experience preferred in a retail setting
• Willingness to work in a fast-paced, physically demanding environment (lifting 50 lbs. repetitively)
• Critical thinking skills
• Secondary education beyond high school preferred
• High initiative and willingness to learn
• Career-mindedness and a highly competitive nature

Minimum Qualifications

• Valid instate driver’s license
• Excellent driving history
• Proof of insurance policy to verify current coverage of liability and property damage at no less than 50,000per person/100,000 accident insurance per occurrence/50,000 property damage and 500 or less deductible effective from first day of employment
• High School Education / GED

Preferred Qualifications

N/A

Work Environment

• The work environment will vary, including but not limited to exposure to weather conditions, coolers, and customer storage areas which may be non-temperature controlled
• Physically demanding environment (lifting 50 lbs. repetitively)

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.