Sales Merchandiser

Coca-Cola Consolidated; Harrisonburg (VA); On-site; USD 53,000 - 54,000; Full time

Benefits offered by this job

Career growth

401(k) match and health coverage

Employee stock purchase plan

Professional development

Job summary

Coca-Cola Consolidated is seeking a Bulk Account Merchandiser in Harrisonburg. The role focuses on selling, ordering, and presenting beverages, coordinating new products and promotions with customers, and ensuring accurate order fulfillment across routes.

You will merchandise shelves, manage back room stock, and support in-store marketing efforts while maintaining safety and quality standards. Weekend availability may be required, and the team emphasizes growth and mentorship.

Qualifications

• Must have valid instate driver’s license.
• Excellent driving history.
• Proof of insurance policy to verify current coverage.
• High School Education or GED completed.

Responsibilities

• Manages, sells, and executes on a group of customers on daily routes and generates sales orders to support revenue and gross profit.
• Executes promotions and new products based on LOS initiatives and marketing promotions to ensure RED scores for customers.
• Rotates and merchandises products on display and shelf per procedures and programs.
• Organizes back room by stacking product by package and flavor; manages returns and damaged goods.
• Creates and distributes point-of-sale materials; rotates products and checks vendor operation.
• Builds relationships with store personnel through follow-ups, pricing, and opportunities.
• Identifies competitive issues and market activities and communicates impacts to the team.

Skills

Communication

Customer service

Physical fitness

Critical thinking

Education beyond HS

Initiative

Career minded

Education

High School / GED

Post-secondary education preferred

Job description

Locations: Harrisonburg

Pay Range: $53,000 - $54,477, depending on experience

Schedule: 5:30AM until completion | weekend availability required

Requisition ID: 268000

Locations: Harrisonburg

Pay Range: $53,000 - $54,477, depending on experience

Schedule: 5:30AM until completion | weekend availability required

Uncap Your Potential at America's Largest Coca-Cola Bottler — Pour Your Passion into Purpose!

We're more than beverages—we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success.

• Career Growth: Clear pathways to advance and develop your career
• Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan
• Purpose-Driven: Create meaningful impact in the communities you serve
• Professional Development: Dedicated training + personalized mentorship

Join us - your refreshing new chapter starts here!

Job Overview

The Bulk Account Merchandiser (BAM) is responsible for selling, ordering and presenting products. The BAM role is responsible for selling new products and promotions, collaborating with customers to generate accurate product orders, ensuring commercial plans are executed across their account base, and merchandising products and packages using safe handling techniques and following all quality guidelines.

Duties & Responsibilities

• Manages, sells, and executes in an assigned group of customers on daily, pre-set routes and generates sales orders based on the assigned delivery frequency for each customer to ensure the day-to-day success of the operation and directly contribute to the financial performance of the company in terms of revenue, volume and gross profit
• Executes applicable promotions and new products based on target lists, monthly Look of Success (LOS) initiatives, marketing promotions, Point-Of-Sale, and commercial plans to ensure excellence in RED (Right Execution Daily) scores for assigned customers
• Fills, merchandises, and rotates products on display and the shelf according to procedures and special programs
• Organizes and maintains back room by stacking and arranging product by package and flavor, arranging the return of empty pallets and shells, damaged and out of date product to the branch
• Creates and distributes point-of-sale materials on display and shelve where permitted. Rotates product. Fills and merchandises Fastlane merchandisers and vendors; checks vendor to ensure proper operation
• Fosters business relationship with store personnel through routine follow-up on requests, proactive pricing, special programs, new opportunities, and upcoming activities discussions
• Identifies and communicates any competitive issues or market activities that could impact the business (i.e., pricing, new packaging, change in business strategy, etc.) and executes all job duties in a safe working manner

Knowledge, Skills, & Abilities

• Must have effective communication skills which include listening, speaking, and writing
• Prior customer service experience preferred in a retail setting
• Willingness to work in a fast-paced, physically demanding environment (lifting 50 lbs. repetitively)
• Critical thinking skills
• Secondary education beyond high school preferred
• High initiative and willingness to learn
• Career-mindedness and a highly competitive nature

Minimum Qualifications

• Valid instate driver’s license
• Excellent driving history
• Proof of insurance policy to verify current coverage of liability and property damage at no less than 50,000 per person/100,000 accident insurance per occurrence/50,000 property damage and 500 or less deductible effective from first day of employment
• High School Education / GED

Preferred Qualifications

N/A

Work Environment

• The work environment will vary, including but not limited to exposure to weather conditions, coolers, and customer storage areas which may be non-temperature controlled
• Physically demanding environment (lifting 50 lbs. repetitively)

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.