Sales & Marketing Director | DSM

Harmony Senior Services; Virginia Beach (VA); On-site; USD 75,000 - 79,000; Full time

Benefits offered by this job

401k benefits

Career laddering

Work-life balance

Flexible scheduling

Job summary

Harmony Senior Services in Virginia Beach, VA is seeking a Marketing Director to lead community outreach and drive census growth for our senior care community. You will develop and execute marketing plans, train staff, and manage inquiries and tours to showcase the community.

The role requires strong communication, data analysis, and relationship-building skills, with a schedule that may include evenings and weekends.

Qualifications

• Must have a High School Diploma or GED.
• Bachelor’s degree preferred or equivalent experience.
• Three years’ experience working as a marketing director in senior care.
• Demonstrated ability to build a census.
• Ability to analyze data and develop and implement a marketing plan.
• Strong organizational skills and ability to multi-task and complete projects on time.
• Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team.
• Must possess strong oral and written communication skills and be proficient using computer programs.
• Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends.
• Must be able to lift, carry, and push up to 25lbs.

Responsibilities

• Adhere to Harmony Way to ensure building readiness, including Daily Tour Route Readiness.
• Develop model room according to protocols.
• Train staff on achieving best first impressions with residents, family and prospects.
• Develop quarterly marketing plan in concert with marketing team.
• Complete all marketing reports in a timely manner.
• Lead internal marketing meetings.
• Manage all inquiries personally when in the building.
• Provide staff training for Inquiry Handling by phone and in person.
• Ensure bench strength and leadership availability for inquiries and tours in absence of Sales and Marketing Director.
• Provide customer service training as part of orientation of all new hires and annually to staff.
• Promote all appropriate sales enhancements.
• Respond to information from Mystery Shopping.
• Program to improve inquiry handling.
• Use lead tracking system to document all contacts with prospects.
• Respond to inquiries within 1 business day or close of business daily.
• Identify needs, barriers, and next steps for each inquiry.
• Generate required reports related to marketing activity using lead tracking system.
• Conduct external marketing calls as per corporate schedule.
• Enter calls in lead tracking system.
• Follow-up on all external calls.
• Host community events as scheduled.
• Establish, promote and/or work with senior care support groups.
• Promote the community as a meeting space for local groups.
• Build community relationships weekly.
• Serve as educational spokesperson on aging and health issues.
• Develop Resident Referrals via incentives and housewarming parties.
• Review admissions paperwork with resident/family and distribute to heads of dept.
• Manage move-in process with department heads within 48 hours.
• Ensure apartment readiness for move-in.
• Establish relationships with local skilled nursing facilities for smooth discharge planning.
• Respond to resident and family concerns timely.
• Participate in resident and family surveys and address concerns.
• Develop family events with marketing team.
• Develop an active Respite Program.
• Visit residents in hospital.
• Serve as community spokesperson for local media; follow Media Relations Policy.
• Develop positive relationships with local media for coverage.
• Other duties as assigned.

Skills

Oral communication

Written communication

Data analysis

Marketing planning

Organizational skills

Multi-tasking

Relationship building

Computer skills

Education

High School Diploma or GED

Bachelor’s degree preferred or equivalent experience

Job description

2077 S. Independence Boulevard, Virginia Beach, Virginia 23453

Job Description

• Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness
• Develop model room according to protocols
• Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette
• Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
• Complete all marketing reports in a timely manner
• Lead internal marketing meetings
• Manage all inquiries personally when in the building
• Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines
• Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director
• Provide customer service training as part of the orientation of all new hires and at least annually to all staff
• Promote all appropriate sales enhancements
• Respond to all information gathered from the Mystery Shopping
• Program to improve inquiry handling
• Use lead tracking system to document all contacts with prospects
• Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day
• Identify needs, barriers, and next steps for each inquiry
• Generate required reports related to marketing activity by using lead tracking system
• Conduct external marketing calls according to corporate schedule, and dependent on census
• Enter calls in lead tracking system
• Follow-up on all external calls
• Host community events according to predetermined schedule
• Establish, promote and/or work with senior care support groups
• Promote the community as a meeting space for local groups
• Build community relationships through participation in networking groups at least 1x weekly
• Serve as educational spokesperson on aging and health issues
• Develop Resident Referrals through promotion of incentives and housewarming parties
• Review and collect all appropriate admissions paperwork with resident and family and ensure completeness; distribute to appropriate department heads
• Manage the move-in process to ensure that all department heads are involved and introduced to new residents within 48 hours of arrival
• Ensure that each apartment is ready for move-in utilizing the room readiness checklist
• Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary
• Respond to all resident and family concerns in a timely manner
• Participate in the resident and family survey process and respond to any concerns mentioned
• Develop family events according to corporate guidelines and in collaboration with other members of the marketing team
• Develop an active Respite Program
• Visit residents when in the hospital
• Help serve as community spokesperson for local media; ensuring that the Media Relations Policy is followed
• Develop positive relationships with local media to promote coverage of the community
• Other duties as assigned

Requirements

• Must have a High School Diploma or GED
• Bachelor’s degree preferred or equivalent experience
• Three years’ experience working as a marketing director in senior care
• Demonstrated ability to build a census
• Ability to analyze data and develop and implement a marketing plan
• Strong organizational skills and ability to multi-task and complete projects on time
• Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team
• Must possess strong oral and written communication skills and be proficient using computer programs
• Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends
• Must be able to lift, carry, and push up to 25lbs

Salary Range: $75,000/annually - $79,000/annually

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or any other legally protected status. We are committed to fostering a diverse and inclusive workplace.

Why Harmony?

• 401k + Fulltime & Part-time Benefits Packages
• Training, Development & Career Laddering
• Great work-life balance
• Flexible Scheduling