Sales Leader / Personal Trainer

MaxStrength Fitness Waukesha; Waukesha (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Highly Competitive Pay

Performance-based incentives

Referral bonuses

Free studio training

Paid Time Off (PTO)

Health insurance stipend

Retirement match

Job summary

MaxStrength Fitness is a private strength-training studio in Wisconsin seeking a Sales Leader / Personal Trainer to drive growth, manage the sales pipeline, and deliver one-on-one coaching.

The role combines sales leadership with personalized training, requiring initiative, accountability, and strong relationship skills to convert leads and retain clients.

Qualifications

• Ability to build relationships and communicate clearly.
• Sales or business development experience preferred.
• Relevant fitness or exercise science knowledge preferred.
• Organized with initiative and accountability.

Responsibilities

• Grow leads through referrals, partnerships, networking, community events, and outreach.
• Manage leads with consistent follow-up and ownership of the sales pipeline.
• Close leads through consultations that convert qualified prospects into clients.
• Achieve new-client and sales goals while tracking key performance metrics.
• Deliver exceptional one-on-one strength-training sessions.
• Conduct fitness assessments and ensure safe, effective exercise technique.
• Track client progress and maintain accurate records.
• Build strong relationships that drive client results and retention.

Skills

Relationship building

Communication

Sales

Business development

Self-starter

Organized

Accountability

Job description

Sales Leader / Personal Trainer

About the Role

Do you enjoy connecting with people, driving results, and helping others improve their lives?

MaxStrength Fitness is looking for a Sales Leader / Personal Trainer to play a key role in growing our Waukesha studio. This position combines sales leadership, business development, and one-on-one personal training.

You’ll be responsible for building our pipeline of prospective clients, managing leads from first contact through consultation, and converting prospects into long-term clients. You’ll also work directly with clients, helping them become stronger through our unique, evidence-based approach to strength training.

We’re looking for someone who is driven, personable, organized, and accountable—someone who sees opportunities, takes initiative, and enjoys achieving measurable results.

Benefits & Perks

• Highly Competitive Pay based on experience
• Performance-based sales incentives
• Client/Trainer referral bonuses
• Free training in the studio
• Full-Time Benefits: paid time off, health insurance stipend, and retirement match

Schedule / Expected Work Hours

• Monday to Saturday: 7:00am - 12:30pm
• Monday, Tuesday, Thursday: 3:00pm - 6:30pm
• Alternate Wednesday/Saturday mornings
• Lead follow-up & community events during off hours, as needed
• Expected hours: 20-40 per week

Sales & Growth

• Grow leads through referrals, partnerships, networking, community events, and outreach
• Manage leads with consistent follow-up and ownership of the sales pipeline
• Close leads through consultations that convert qualified prospects into clients, sharing consultation coverage with the Studio Manager.
• Achieve new-client and sales goals while tracking key performance metrics
• Proactively identify new opportunities to grow the business

Personal Training & Client Experience

• Deliver exceptional one-on-one strength-training sessions
• Conduct fitness assessments and ensure safe, effective exercise technique
• Learn and execute the MaxStrength Fitness Continuous Tension Protocol
• Track client progress and maintain accurate records
• Build strong relationships that drive client results, satisfaction, and retention

What We're Looking For

• A natural relationship builder with strong communication skills
• Confident in sales and comfortable asking for the sale
• Driven by goals, results, and personal accountability
• Self-starter who takes initiative and follows through
• Organized, persistent, professional, and dependable
• Passion for fitness and helping others succeed
• Sales or business development experience preferred
• Personal training or exercise science experience preferred

About MaxStrength Fitness

MaxStrength Fitness is not a traditional gym. We provide private, one-on-one strength training designed to deliver meaningful results safely and efficiently.

Our clients are busy professionals and adults who want to stay strong, active, and independent. Through expert coaching and our evidence-based training approach, clients can build strength with just two 20-minute workouts per week.

If you’re someone who enjoys building relationships, growing a business, and helping people change their lives, this is an opportunity to make an impact on both our clients and our growing studio.

Our Values

• Personal Responsibility & Accountability
• Overdeliver
• Professionalism
• Kaizen – Continuous Improvement
• Efficient, Effective, Safe