Sales Engineer

Faire Wholesale, Inc.; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Job summary

Faire is seeking a Sales Engineer to partner with Enterprise Account Executives across NAM and EU. You will own the technical win from discovery through integration go-live, working with Brand Success Managers and Product. You will design solutions, handle complex escalations, and build repeatable playbooks for scalable integration.

This hybrid role, based in New York or San Francisco, reports into the Sales Engineering function and offers equity and benefits as part of the package.

Qualifications

• 4+ years in a customer-facing technical role (sales engineering, solutions engineering, or integration consulting).
• Proven track record leading technical deals with an AE.
• Experience with at least one ERP and one middleware/iPaaS; Shopify preferred.

Responsibilities

• Qualify for technical feasibility early with enterprise AEs.
• Design solutions: native app, middleware, or API integration.
• Close the fulfillment loop and get brands live.
• Handle escalations and build repeatable playbooks.
• Be the voice of brands’ technical needs and translate to product.

Skills

Technical sales

Deal orchestration

APIs REST JSON

SQL knowledge

Data flows

Shipping knowledge

AI curiosity

Time zones

EDI familiarity

International brand support

Wholesale/supply chain

Executive communication

Tools

NetSuite

Microsoft Dynamics

Sage

SAP

Celigo

Shopify

Job description

About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town - we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We're looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

Faire's Brand Partnerships team brings the most sought-after brands onto Faire. For many of these brands, the deal is won or lost on the technical sale: whether their catalog, inventory, pricing, and orders can flow cleanly between their systems and Faire, and how much work it takes to get there.

That's the work we're hiring for. Brands connect to Faire in three ways: native platform apps, a curated network of middleware and EDI partners, or a custom build on Faire's public API. Integrated brands perform better on Faire, with fuller catalogs, more accurate pricing, and fewer stockouts. We already have integration expertise, tooling, and a solution design process in place. What we don't have yet is a true sales engineering muscle: someone who pairs deep integration knowledge with a seller's instincts and brings integration into every deal earlier.

As our Sales Engineer, you'll be the technical counterpart to our Enterprise Account Executives across NAM and EU. You'll also partner with Brand Success Managers on existing brands. You'll own the technical win from the first discovery call through integration go-live, and you'll help turn the foundation we've built into a repeatable sales engineering motion. As the function grows, there's real room for this role to grow with it.

This is a quota-carrying role. Your quota is tied to the brand activations you support and how quickly those brands reach integration go-live. You'll report to [reporting line] and work closely with Enterprise AEs, Brand Success Managers, Integration Support, and Product.

What you’ll do

• Qualify for technical feasibility early - From the first call, run technical discovery with Enterprise AEs.
  • Map the brand's stack: commerce platform, ERP, WMS/3PL, shipping and label tools, and any existing EDI or middleware.
  • Find the source of truth for catalog, inventory, and orders.
  • Tell AEs and leadership which deals are worth prioritizing, what's feasible, and where the risk sits.
  • Flag early when a brand's technical team can't match the pace of the deal.
• Build the business case - Show brands why integrating beats managing Faire manually. Lay out timeline, total cost (including middleware fees against margin), and weekly operational hours saved, in terms a brand's CFO and operations lead can sign off on.
• Design the solution - Recommend the right path for each brand: a native app (Shopify, WooCommerce, PrestaShop), a middleware or EDI partner, or a custom build on our API. Weigh the brand's ERP, shipping model, and IT capacity. Own the solution design so AEs can stay focused on the deal.
• Close the fulfillment loop - The hardest part of most enterprise integrations is getting tracking and shipping cost back into Faire automatically, so orders close and brands get paid. Design around it from day one.
• Get brands live - Work with brand IT teams, agencies, and middleware partners through setup and testing.
  • Set honest timelines by separating the dependencies you can move from the ones you can't.
  • Plan a controlled first set of orders.
  • Hand off to Brand Success Managers and Integration Support with clear success criteria and owners.
• Resolve complex escalations - Take on the hardest integration issues for prospects and existing brands, including inventory drift, pricing discrepancies, catalog mapping, and order and fulfillment sync. Work alongside the Integration Support team that handles the day-to-day queue.
• Build the playbook - Extend our existing discovery tools, solution design templates, and reference architectures into a repeatable motion. As Faire launches new integration types, own how each one gets codified and rolled out, pre-sale and post-sale.
• Be the voice of brands' technical needs - Separate what you can solve by routing a brand to a different path from what only Product can close. For the second, size the upside and bring Product and Engineering a quantified business case.

What you’ll do

• First 30 days: Learn Faire's integration paths, partner network, and solution design process, and shadow live enterprise deals.
• By 60 days: Lead technical discovery and solution design on active deals, and own a set of escalations end to end.
• By 90 days: Extend our reference architectures to cover a common enterprise stack, and publish a technical qualification guide the AE team uses.
• Ongoing:
  • Activations on SE-engaged deals
  • Time from signature to integration go-live
  • Brands going live with orders flowing into their systems without manual re-entry, and fulfillment data flowing back automatically

Qualifications

• 4+ years in a customer-facing technical role (sales engineering, solutions engineering, solutions consulting, or integration consulting), ideally at a B2B SaaS, marketplace, or e-commerce company
• Track record of winning complex, multi-stakeholder deals as the technical lead alongside an AE
• Hands-on experience with at least one ERP (NetSuite, Microsoft Dynamics, Sage, SAP, or similar) and one middleware or iPaaS platform (Celigo or similar); Shopify experience strongly preferred
• Working knowledge of REST APIs, OAuth, and JSON: you can read API documentation, test endpoints, script in at least one language, and scope a custom build honestly; SQL is a plus
• You understand how catalog, inventory, pricing, orders, shipments, tracking, and shipping cost move between systems, and where that flow breaks
• Familiarity with shipping and fulfillment operations: label platforms, 3PLs and WMS, and flat-rate vs. variable-rate shipping
• You translate technical constraints into business terms for executives, and business requirements into technical plans for engineers
• Commercial instincts - you know when a technical problem is a deal problem, and you prioritize your time the way a seller does
• You've taken an existing process and made it repeatable, and others adopted what you built
• Curious about AI and already using it in your technical workflow
• Comfortable working across time zones to support NAM and EU teams
• EDI experience (850, 856, 810, 846) is a plus
• Experience supporting international brands (multi-currency, VAT) is a plus
• Wholesale, retail, or supply chain experience is a strong plus
• Based in or willing to relocate to San Francisco or New York City

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

• Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
• Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.
• Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.
• Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.
• Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)