Sales Enablement Manager, School (Remote)

Cengage Group; Minneapolis (MN); A distancia; USD 78.000 - 93.000; Jornada completa

Descripción de la vacante

Cengage Group, a leading edtech company in the United States, is seeking a Sales Enablement Manager to translate product and GTM strategy into seller-ready knowledge and skills. You will partner with Product, Marketing, Sales Leadership, and Learning & Development to build readiness across Cengage products and solutions.

Responsibilities include creating enablement programs, certifications, resources, and reinforcement activities to improve seller proficiency, positioning, and product

Formación

• Bachelor's degree required.
• 5+ years in Sales Enablement, Product Enablement, Sales Training, Product Marketing, or related role.
• Ability to translate complex product capabilities into practical, seller-focused learning.

Responsabilidades

• Translate product and go-to-market strategy into sales capability through collaboration with POMs, Marketing, and Sales.
• Build enablement programs, training, and resources that connect product capabilities to customer needs and business value.
• Strengthen storytelling by equipping sellers to articulate differentiated value and demonstrate solutions.
• Develop coaching frameworks and practice opportunities to reinforce knowledge and demonstrations.

Conocimientos

Facilitation

Cross-functional collaboration

Project management

Communication

Sales enablement tooling

Educación

Bachelor's degree in Business/Marketing/Communications/Education

Herramientas

Highspot

Salesforce

Descripción del empleo

Massachusetts, USA

United States

Full time

R2026-775

We believe in the power and joy of learning.

At Cengage, our employees have a direct impact on helping learners around the world discover the power and joy of learning. We are united by a shared purpose: driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

What You'll Do Here

The Sales Enablement Manager is responsible for translating product and go-to-market strategy into the knowledge, skills, and confidence sellers need to execute effectively in the market. This role partners closely with Product, Product Marketing, Marketing, Sales Leadership, and Learning & Development to build seller readiness across Cengage products and solutions.

Through targeted enablement programs, certifications, resources, practice, and reinforcement, the Sales Enablement Manager helps sellers understand our products, connect capabilities to customer needs, articulate differentiated value, and confidently demonstrate solutions throughout the sales process.

Product & Solution Readiness

• Translate product and go-to-market strategy into sales capability by partnering with Product Owners/Managers (POMs), Marketing, and Sales to turn product priorities, launches, and evolving capabilities into the knowledge and skills sellers need to succeed.
• Build product and solution confidence through enablement programs, training, and resources that help sellers connect product capabilities to customer needs and business value.
• Strengthen positioning and value storytelling by equipping sellers to clearly articulate differentiated value and effectively position Cengage products and solutions.
• Increase seller proficiency in CLP and product demonstrations through targeted training, resources, practice, and reinforcement.

Sales Execution & Coaching

• Partner with Sales Leaders and frontline managers to identify skill and knowledge gaps and translate them into targeted enablement and coaching priorities.
• Develop coaching frameworks, resources, and practice opportunities that help managers reinforce product knowledge, positioning, value storytelling, and demonstration skills.
• Support ongoing seller development through workshops, role-plays, call reviews, field observations, and other applied learning experiences.
• Reinforce enablement beyond formal training by embedding coaching and practice into the seller experience.

Competency & Certification

• Establish and maintain product competency standards that define expectations for seller knowledge, confidence, and customer-facing readiness.
• Partner with Learning & Development to develop and deliver certifications through Highspot that validate seller proficiency and reinforce consistent standards across the sales organization.
• Create ongoing reinforcement strategies that maintain seller readiness as products, solutions, positioning, and market needs evolve.
• Use certification and competency insights to identify readiness gaps and prioritize future enablement initiatives.

Enablement Effectiveness & Continuous Improvement

• Partner across Product, Marketing, Sales Leadership, Learning & Development, and other go-to-market teams to align enablement priorities with business and seller needs.
• Measure enablement effectiveness through seller readiness, certification outcomes, engagement metrics, adoption data, and performance indicators.
• Gather feedback from sellers and leaders to identify capability gaps and continuously improve enablement programs and resources.
• Maintain relevant, accessible enablement content within Highspot and continuously improve how sellers find, learn, and apply product and solution information.

Skills You'll Need Here

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, Education, or a related field.
• 5+ years of experience in Sales Enablement, Product Enablement, Sales Training, Product Marketing, Sales, or a related commercial role.
• Demonstrated ability to translate complex product capabilities and strategic priorities into practical, seller-focused learning and enablement programs.
• Experience developing and delivering training programs that build seller knowledge, skills, and confidence.
• Strong facilitation, presentation, and communication skills, with the ability to make complex concepts clear and actionable.
• Strong cross-functional collaboration skills and experience partnering with Product, Marketing, Sales, and Learning & Development teams.
• Strong project management skills with the ability to manage multiple priorities, stakeholders, and deliverables.
• Experience with sales enablement and learning technologies. Highspot experience is a plus.

Preferred Qualifications

• Experience developing product or solution certification programs for sales teams.
• Experience enabling sellers on product demonstrations and customer-facing solution presentations.
• Ability to translate product positioning and value propositions into practical sales conversations and enablement resources.
• Understanding of adult learning and instructional design principles.
• Experience developing scalable reinforcement and competency programs.
• Experience managing and maintaining sales enablement content libraries.
• Familiarity with Salesforce, Highspot, and other technologies commonly used within sales organizations.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.

5% Annual: Individual Target

$78,000.00 - $93,200.00 USD

Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we’ve built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.