Sales Enablement Manager

100 Horizon Healthcare Services, Inc; Newark (NJ); On-site; USD 109,600 - 149,625; Full time

Benefits offered by this job

Health benefits

Retirement plans

Generous PTO

Incentive plans

Wellness programs

Volunteer time off

Tuition reimbursement

Job summary

Horizon Blue Cross Blue Shield of New Jersey is seeking a Sales Enablement Manager to lead strategy, program development and cross-functional engagement across Consumer, Small Group, and Large Group segments in New Jersey.

You will shape customer marketing, broker engagement, KPI measurement, and content development with enterprise marketing and sales teams, ensuring alignment with the Go-to-Market plan and corporate objectives. This role requires strong leadership and budgeting skills.

Qualifications

• Bachelor’s degree in business/marketing or related field required.
• Minimum 5 years of customer/broker marketing experience in financial services or retail.
• Minimum 5 years in B2B/B2C marketing and sales enablement.
• Health insurance industry experience is a plus.

Responsibilities

• Develop and execute sales enablement and customer marketing strategies.
• Forecast and manage sales enablement spend and bi-annual forecasts.
• Lead end-of-month expense reporting and reporting to executives.
• Collaborate on creative briefs and approve executional plans.
• Set KPIs with sales leadership to measure tool effectiveness.
• Oversee Open Enrollment member education content and project management.

Skills

Strategic planning

Relationship management

Cross-functional collaboration

Project management

Communication skills

Data-driven decision making

Leadership

Education

Bachelor’s degree in Business/Marketing/Digital Marketing/English or Journalism

MBA preferred

Tools

MS Office

CRM systems

Budgeting software

Job description

The Sales Enablement Manager

Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years, we have been New Jersey’s health solutions leader driving innovations that improve health care quality, affordability, and member experience.

About the Role

The Sales Enablement Manager is responsible for managing, executing and supporting the development of strategies to promote Horizon’s medical and EXPAND products and programs through sales enablement/customer marketing, broker and consultant engagement.

What You’ll Do

• Develop or support customer marketing strategies to support Consumer, Small Group, 51+, Direct Public, SHBP and Large Group/National Accounts businesses, and implement annual sales enablement and customer/broker engagement plans to guide resource allocation and budgets.
• Support development of sales enablement spend and update bi‑annual forecast.
• Manage end‑of‑month expense reporting and reconciliation and provide regular reporting to Director and CBU sales management.
• Collaborate with Director and CBU sales management to develop creative briefs to provide strategic direction to enterprise marketing team on required materials, value proposition, annual selling strategies and priorities from the CBU Go‑to‑Market Plan.
• Provide feedback on creative materials developed by central marketing team, and give final approval on executional plans developed by the enterprise marketing team prior to implementation.
• Work with enterprise marketing team and sales leadership to set KPIs to measure effectiveness of sales enablement tools.
• Develop and manage annual Open Enrollment Period member education and awareness content development plan for Small Group, 51+, Direct Public, SHBP and Large Group/National Account segments, including end‑to‑end project management of all member educational material development in collaboration with enterprise marketing and enterprise communications.
• Implement and manage sales and tactical marketing and messaging strategies with business owners in Sales, Product Development, Digital, HCM&T, Enterprise Communications and Service to be used in capabilities presentations and direct‑to‑broker marketing programs.
• Responsible for Horizon’s Customer Advisory Board bi‑annual meeting plan development and execution, including researching and selecting keynote speaker and venue, developing meeting agenda and recommending Horizon executive speakers.
• Support Horizon presence at industry events and conferences to support lead generation & retention efforts.
• Responsible for the strategic management of the Horizon Broker Landing Page on Horizonblue.com and content development and management of sales enablement assets for consultant/broker partners and employer groups and membership they support.
• Support ongoing Consultant/Broker initiatives for all CBU markets.

What You Bring

Education / Experience

• Bachelor’s degree from an accredited college or university, in Business, Marketing, Digital Marketing, English or Journalism.
• Advanced degree in Marketing or an MBA preferred.
• Minimum of 5 years customer/broker marketing experience in financial services, consumer products, or retail industries.
• Health Insurance industry experience a definite plus.
• Minimum of 5 years’ experience in B2B and/or B2C marketing and sales enablement.
• Broker/Channel marketing and engagement experience a plus.
• Experience in brand and product campaign development and advertising management a plus.
• Minimum of 5 years agency and budget management experience.
• Minimum of 2 years’ experience in a management capacity.

Knowledge

• Proficient in a Windows‑based environment, including MS Office products (Word, Excel, and PowerPoint).
• Proficiency with technical products.
• Knowledge of health and wellness industry and relevant trends.
• Knowledge of Product Development.
• Knowledge of budgeting/forecasting processes.
• Knowledge of various constituent roles within the sales function desirable.

Skills and Abilities

• Strategic mindset with a financial focus, strong relationship management skills and ability to work collaboratively across the business to drive excellent results.
• Strategic planning skills with ability to develop go‑to‑market plans and execute key deliverables.
• Strategic and tactical understanding of product and CBU segment knowledge.
• Strong command of consumer, customer, broker and marketplace insights and translate this knowledge to identify and help solve business issues or to identify business opportunities.
• Excellent oral and written communication skills, ability to present and explain technical information in a way that establishes rapport, persuades others and gains understanding.
• Excellent collaboration skills with the ability to influence others in a highly matrixed organization.
• Strong project management skills with ability to manage multiple small to large projects in a cross‑functional environment.
• Ability to manage, grow and develop teams; management style should include ability to inspire, empower, and provide timely feedback.
• Drive to pursue self‑development and continuous learning.

Travel (If Applicable)

Minimal, 3‑4 times a year, within New Jersey/Metro NYC area.

Compensation

Salary Range: $109,600 – $149,625. This compensation range is specific to the job level and takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to education, experience, licensure, certifications, geographic location, and internal equity.

Benefits include comprehensive health benefits (Medical/Dental/Vision), retirement plans, generous PTO, incentive plans, wellness programs, paid volunteer time off, and tuition reimbursement.

Residency Requirement

Horizon BCBSNJ employees must live in New Jersey, New York, Pennsylvania, Connecticut or Delaware.

Legal and Equal Opportunity

Horizon Blue Cross Blue Shield of New Jersey is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law.

Horizon will consider reasonable accommodation requests as part of the recruiting and hiring process.

Job Summary Note

This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.