Sales Director- Prepared Foods

Shenandoah Valley Organic; United States; Remote; USD 150,000 - 175,000; Full time

Benefits offered by this job

Bonus eligible

Job summary

Farmer Focus is scaling its Prepared Foods Division and seeking a high-impact Sales Director to lead commercial strategy, retail go-to-market execution, and revenue growth across major retail and foodservice channels.

Reporting to the Head of Prepared Foods, the Sales Director will own the sales growth roadmap, broker networks, and anchor customer relationships, including major national retailers and club customers.

Qualifications

• 10+ years of progressive sales leadership and commercial execution in food/CPG, especially protein/value-added.
• Proven success managing tier-one retail accounts (club, mass, grocery).
• Strong P&L, trade marketing, broker network orchestration, and margin growth expertise.

Responsibilities

• Develop Commercial Strategy & Go-To-Market for prepared organic chicken lines across national accounts.
• Oversee Revenue & Margin Optimization, pricing, trade spend efficiency, and volume forecasting.
• Lead Cross-Functional Collaboration with Marketing, R&D, and co-manufacturing to drive product innovation and growth.
• Lead Customer Relationship Management with executive negotiations and joint business planning with major buyers.

Skills

Sales leadership

CPG experience

Retail accounts management

P&L management

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Department: Prepared Foods Division

Reports To: Head of Prepared Foods

FLSA Status: Exempt

Location: Central city hub

Work Arrangement: Remote

Shift / Schedule: 1st Shift

Travel Requirements: 40%

Employment Type: Full-time

Role Overview / Purpose and Scope

Farmer Focus is scaling its Prepared Foods Division and seeking a high-impact Sales Director to lead commercial strategy, retail go-to-market execution, and revenue growth. During this buildout phase, this role will spearhead expansion into fully cooked, value-added organic chicken products across major retail and foodservice channels.

Reporting to the Head of Prepared Foods, the Sales Director will own the sales growth roadmap, broker networks, and anchor customer relationships, including major national retailers and club customers. This role will drive profitable volume growth across the clean-label organic portfolio.

Key Responsibilities

• Commercial Strategy & Go-To-Market: Execute the multi-year retail launch strategy for prepared organic chicken lines, establishing distribution footprints with top-tier national accounts.
• Revenue & Margin Optimization: Manage P&L accountability, pricing architectures, trade spend efficiency, and volume forecasting to ensure strong gross margins and sustainable EBITDA growth.
• Cross-Functional Leadership: Partner closely with Marketing, R&D, and co-manufacturing partners to roll out product innovation pipelines. Work closely with the fresh sales team to develop cross-department growth strategies.
• Customer Relationship Management: Lead executive negotiations, category reviews, and joint business planning with major club and grocery buyers.

Compensation

Compensation: $150,000-$175,000 annual salary.

Additional Compensation: Bonus eligible.

The posted compensation range for this role reflects the minimum and maximum amount Farmer Focus in good faith expects to pay at the time of posting, based on factors such as internal equity, relevant experience, market data, and the budgeted amount available for the position.

Benefits

Benefits: Farmer Focus offers a competitive total rewards package designed to support team members' health, financial well-being, and professional growth. Available offerings may include weekly payroll, paid time off and sick leave, semi-subsidized medical coverage, dental and vision plan options, a 401(k) plan with company match, education reimbursement opportunities, employee assistance programs (EAP), and internal learning, development, and career growth programs.

All benefits, programs, and offerings are subject to eligibility requirements, plan terms, and company policies, and may be changed, amended, or discontinued by Farmer Focus at any time.

Qualifications

• Experience: 10+ years of progressive sales leadership and commercial execution experience within the food and consumer packaged goods (CPG) industry, specifically within protein or value-added categories.
• Track Record: Proven success managing tier-one retail accounts (club, mass, and grocery), with a strong history of scaling new product divisions from scratch.
• Strategic & Financial Acumen: Deep expertise in P&L management, trade marketing, broker network orchestration, co-manufacturing alignment, and margin growth frameworks.
• Industry Knowledge: Familiarity with fully cooked poultry, modified atmosphere packaging (MAP), clean-label formulations, and USDA/FDA regulatory compliance.
• Retailer Platforms: Deep familiarity with customer platforms, item setup, and data analysis.
• Education: Bachelor's degree in Business, Sales, Marketing, or a related field.
• The selected candidate must be able to perform the essential functions of the role with or without reasonable accommodation.
• New team members must be able to pass a drug, alcohol and background screening post-offer and prior to the start of their employment.
• Must be authorized to work in the United States.
• The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of their third day of work.
• This position does not have an application deadline. Farmer Focus will recruit until the role is filled.

Recruiter and Agency Disclaimer

Unsolicited resumes or candidate profiles submitted by staffing agencies, recruiters, or search firms to any Farmer Focus employee without a current written agreement and an active, role-specific request from the Recruiting team will be considered the property of Farmer Focus. Farmer Focus will not pay a fee for any placement resulting from the receipt of an unsolicited resume or candidate profile.

All external recruiters and agency partners supporting Farmer Focus searches must comply with applicable federal, state, and local employment laws, including compensation transparency requirements and restrictions on seeking salary history where applicable.

About Farmer Focus

Farmer Focus exists to promote and protect generational family farms by shifting farm-level decision-making and chi