Sales Director / Lead Community Living Advisor

Green Oaks Senior Living; Libertyville (IL); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Paid time off

Daily Pay

Perk Spot discounts

Job summary

Spectrum Retirement Communities in Libertyville, IL is seeking a full-time Sales Leader to drive occupancy growth and revenue through a comprehensive sales strategy. You will cultivate relationships with referral sources, healthcare professionals, and local partners while guiding leads from inquiry to move-in.

Analyze market data, maintain a tour-ready community, ensure CRM accuracy, and partner with Operations to deliver an exceptional resident experience.

Qualifications

• High School diploma or equivalent required; Bachelor’s Degree preferred or commensurate experience.
• Sales experience in senior living is preferred but not required.
• Proficient with CRM platforms and MS Office; able to document and analyze sales activities.
• Strong communication, organization, and independent problem-solving abilities.

Responsibilities

• Develop and execute a comprehensive sales strategy to drive occupancy growth and revenue.
• Cultivate relationships with referral partners, healthcare professionals, and local influencers.
• Lead the sales process from inquiry through move-in with a focus on customer experience.
• Analyze performance, occupancy trends, and market data to refine strategies and forecasting.
• Maintain a tour-ready community and accurate CRM data, aligning with brand standards.

Skills

Sales experience

CRM proficiency

Communication skills

Lead management

Microsoft Office

Education

High School diploma

Bachelor’s Degree preferred

Tools

CRM platforms

Microsoft Office Suite

Job description

At Spectrum Retirement Communities we believe in living without limits, in aging fearlessly, and in sharing great stories. The Spectrum Story is full of compassion, hard work, and fun. If the chapters of your life story include caring for others and a dedicated work ethic, then we need you!

Job Description

About the Role

Responsible for developing and executing the community's sales strategy by driving sustainable occupancy growth, optimizing revenue performance, and fostering long-term occupancy stability. Develops and strengthens relationships with key referral sources, professional partners, and local influencers while executing a proactive sales strategy that consistently generates qualified prospects, converts opportunities, and builds future demand through a healthy pipeline.

Expected potential incentive compensation of $4,500 per month or more.

In this position, your main responsibilities will include:

• Develop and execute a comprehensive sales strategy that drives sustainable occupancy growth, optimizes revenue, and maintains a healthy pipeline of qualified prospects through effective lead management and conversion.
• Cultivate strategic relationships with referral partners, healthcare professionals, placement agencies, and community organizations to expand market presence, generate qualified referrals, and increase brand awareness.
• Lead the sales process from inquiry through move-in, delivering an exceptional customer experience while partnering with Operations to ensure apartment readiness, documentation completion, and a seamless resident transition.
• Analyze sales performance, occupancy trends, competitive activity, and market data to identify opportunities, refine sales strategies, improve conversion outcomes, and support long-term occupancy stability.
• Maintain a consistently tour-ready community and accurate sales systems, ensuring the physical environment reflects Spectrum's brand standards while preserving the integrity of CRM data, forecasting, and sales reporting.

Qualifications

To be successful in this position, we believe that you need the following experiences, strengths, and skills:

• High School diploma or equivalent is required, Bachelor’s Degree is preferred or commensurate experience.
• Sales experience in senior living is preferred, but not required.
• Proficient in Microsoft Office Suite and CRM platforms, with the ability to accurately document, manage, and analyze sales activities and prospect information.
• Must be self-motivated, organized, and professional. Must be able to work independently and solve problems.
• Strong communication skills are critical. You will need to be able to work with potential residents, current residents, placement agencies, and team members.
• Strong understanding of sales process management, lead nurturing, follow-up strategies, conversion metrics, and customer relationship management (CRM) systems.
• Customer service focused with a genuine passion for serving older adults and enhancing the quality of life for residents and their families.
• Professional appearance, demeanor, and conduct consistent with representing the community and organization in a positive manner.

Additional Information

If you join Spectrum as a full-time team member, your story will include eligibility for medical insurance, dental insurance, vision insurance, life insurance, and other voluntary insurance options. All part-time and full-time team members are eligible to participate in our 401(k), paid time off, holiday pay, Daily Pay, and discounts through Perk Spot.

Spectrum Retirement Communities strongly encourage all team members to be fully vaccinated against COVID-19, however, the vaccine is not a requirement to work with us.

Spectrum Retirement, LLC and all affiliates are Equal Opportunity Employers. We do not discriminate against employees or applicants on the basis of race, color, national origin, gender, sex, sexual orientation, pregnancy, gender identity or expression, disability, religion, age, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.

Spectrum Retirement, LLC also participates in the E-verify program through the Department of Homeland Security and the Social Security Administration.