Sales Director

YER USA; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

YER USA is seeking a Sales Director to lead the commercial organization, including field and internal sales, customer support, and marketing. The role focuses on translating market opportunities into growth, using CRM data, pipeline analytics, and forecasting to drive results.

Based in the Greater New York Metropolitan Area with on-site presence required in the first year, you will develop leaders and establish accountability across the team.

Qualifications

• Bachelor's or master's degree preferred in Business, Engineering, or related field.
• 5+ years of sales leadership experience in industrial manufacturing, automation, or engineered products.
• Proven track record delivering growth across customers, territories, or channels.
• Experience working with OEM customers and distribution partners.
• Strong KPI, CRM, pipeline management, and forecasting skills.
• Willingness to travel domestically and internationally.

Responsibilities

• Develop and execute a measurable growth plan across customers, markets, territories, and channels.
• Build a strong pipeline of strategic OEM opportunities and new business.
• Set clear revenue, bookings, and pipeline objectives for the commercial organization.
• Align field sales, internal sales, customer support, and marketing around shared priorities.
• Lead commercial initiatives and drive improvements through implementation.
• Establish KPIs, forecasting standards, and regular business reviews.
• Use CRM and performance data to identify opportunities and guide decisions.
• Develop managers and strengthen coaching across the team.
• Build strategic customer and channel relationships and support retention.

Skills

Sales leadership

CRM

Forecasting

Pipeline management

Performance reviews

Negotiation

Cross-functional collaboration

Education

Bachelor's or Master's in Business/Engineering

Tools

CRM systems

Job description

We are currently recruiting a Sales Director for an established industrial company serving a diverse range of B2B customers. The organization is known for its technical expertise, customer responsiveness, and long-standing customer relationships.

Position Summary

The Sales Director will lead the company's commercial organization, including field sales, internal sales functions, customer support, and marketing. The role will translate market opportunities into a measurable growth strategy and strengthen commercial discipline across the organization.

The successful candidate will develop leaders, establish clear objectives, and create accountability. CRM data, pipeline analytics, forecasting, and market performance will be used as active management tools. The Sales Director will broaden growth across customers, markets, products, and channels while building a stronger pipeline of strategic opportunities.

This is a highly visible role for a proactive leader who combines strategic thinking with hands-on execution. The position is based in the Greater New York Metropolitan Area and requires a strong on-site presence, particularly during the first 12 months.

Why This Role Is Attractive

• Direct partnership with senior leadership and meaningful influence on the company's growth strategy.
• Broad leadership responsibility across the commercial organization.
• Opportunity to strengthen commercial systems, processes, and leadership capabilities.
• Exposure to diverse OEM customers, channels, and industrial applications.
• Long-term career development and incentive potential.

Main Responsibilities

• Develop and execute a measurable growth plan across customers, markets, territories, and channels.
• Build a strong pipeline of strategic OEM opportunities and new business.
• Set clear revenue, bookings, and pipeline objectives for the commercial organization.
• Align field sales, internal sales functions, customer support, and marketing around shared priorities.
• Lead commercial change initiatives, challenge established practices when needed, and drive improvements through implementation.
• Establish clear KPIs, ownership, forecasting standards, and regular business reviews.
• Use CRM and performance data to identify opportunities, diagnose gaps, and guide decisions.
• Develop managers, strengthen coaching capabilities, and build accountability throughout the team.
• Build strategic customer and channel relationships while supporting retention and cross-selling.
• Partner with Operations and Engineering to align customer commitments with business capabilities.
• Improve commercial systems, processes, reporting, and internal collaboration.
• Represent the company at customer meetings and industry events.

Candidate Profile

• Bachelor's or master's degree in Business, Engineering, or a related field preferred.
• At least five years of sales leadership experience in industrial manufacturing, automation, or engineered products.
• Proven track record of delivering measurable growth across customers, territories, or channels.
• Experience working with OEM customers and distribution partners.
• Strong command of KPIs, CRM, pipeline management, forecasting, and performance reviews.
• Proven ability to lead through managers, develop teams, and create accountability.
• High-ownership, action-oriented approach with the confidence to challenge assumptions.
• Commercial curiosity and sufficient technical understanding to engage credibly with customers and internal teams.
• Direct, constructive, and low-ego communication style.
• Strong cross-functional judgment and understanding of operational realities.
• Comfortable working in a privately held, entrepreneurial environment where priorities can evolve quickly.
• Excellent communication, negotiation, presentation, and data-interpretation skills.
• International sales experience is beneficial; Spanish is preferred but not required.
• Strong on-site presence and willingness to travel domestically and internationally.