Sales Director - Defense

Velo3d-; United States; Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) employer contributions

Annual all-hands meetings

Job summary

Velo3D is seeking a Sales Director to lead metal 3D printing sales in Defense and Government. You will build and manage a government contracts pipeline, pursue prime contractors, and drive bookings to meet or exceed company goals.

Requirements include 10+ years in capital equipment sales, US citizenship, and a track record of $15–$20M yearly sales. Salesforce experience and a hunter mindset are essential.

Qualifications

• 10+ years in capital equipment or complex systems sales.
• US citizenship; defense contracting experience preferred.
• Proven $15–20M/year sales performance.
• Ability to generate new leads and expand customers.
• Startup experience or fast-scaling environment advantageous.
• CRM systems experience (Salesforce).
• Strong references from defense-related wins.
• Engineering degree preferred; hunter mentality essential.
• Experience selling capital equipment (e.g., 5 axis CNCs, metal AM).
• Security clearance not required but preferred.

Responsibilities

• Lead sales for metal 3D printing in Defense & Government sectors.
• Develop and manage government contracts pipeline and prime opportunities.
• Close new contracts and meet/exceed booking goals.
• Engage government stakeholders and defense primes with strategic value.
• Coordinate with Sales and Marketing for campaigns and lead gen.
• Build strong relationships with customers and manufacturing base.
• Articulate compelling business value and ROI for customers.

Skills

Hunter mindset

Government sales

Lead generation

CRM proficiency

Relationship building

Value proposition

Cross-functional leadership

Technical sales

Negotiation

Defense market knowledge

Education

BS in engineering preferred

Tools

Salesforce

Job description

Position Overview:

Velo3D is looking for a Sales Director to join the growing Velo3D Defense team. In this position, you will lead Velo3D’s sales efforts in metal 3D printing within the Defense and Government sectors.

The position will be responsible for developing the sales pipeline of direct government contracts and opportunities in addition to a limited number of prime contractors to be sufficient to meet booking goals and to close the number of new contracts and the booking amounts to meet/exceed the company’s goals.

Responsibilities

• Success selling into government entities and defense primes serving those industries with a strong understanding of how government contracts and funding works.
• Success selling into industrial companies such as aerospace, defense, energy/oil & gas, industrial pump and turbo-machinery market OEMs and metal production parts contract manufacturers serving those industries.
• Possesses deep target market industry insight (defense) and has developed strong business relationships at government and target industrial companies and their manufacturing supply base (i.e. CMs).
• Ability to grasp the technical value proposition and to work with the customer to discover how this value proposition can help the customer to create business value and solve critical business problems.
• Experience leading effective sales campaigns that utilize cross-functional team members efficiently to close, retain, and upsell new business.
• Excellent relationship-building skills based on a keen ability to listen and creative discovery of critical customer problems
• Ability to distill and express customers’ compelling reason to buy to the internal team
• Consultative development of value, justification and compelling events to close business as forecasted.
• Identify and engage key roles within the customer organization to drive alignment
• Work with Sales and Marketing leadership to drive strategic engagement and lead-generation initiatives
• Team player

Qualifications

• Minimum of 10 years of sales achievement experience selling capital equipment such as Automation, Manufacturing equipment, Machinery, or other complex systems
• Must be a US Citizen as this position will work closely on government contracts
• Proven ability to meet or exceed sales targets of $15-20M per year
• Ability to expand customer base through proactive lead generation
• Sales and/or sales leadership position with Startup experience
• Experience with CRM system (Salesforce)
• Strong reference customers delighted with solutions you sold them in the defense space
• BS degree in engineering is preferred
• A proven “hunter” that finds and closes new customer business to beat quota
• Experience in capital equipment selling (e.g. 5 Axis CNCs, metal AM systems, strategic Design/Mfg systems) selling with sales achievement of over $10M per year
• Security clearance is not required but preferred

$150,000 - $180,000 a year

About the Company:

Velo, Velo3D, Sapphire and Intelligent Fusion are registered trademarks of Velo3D, Inc. Without Compromise, Flow, Flow Developer, and Assure are trademarks of Velo3D, Inc.

With the only SupportFree laser powder bed fusion capability, we enable on-demand manufacturing of production quality Titanium, Inconel, and Aluminum parts with an unprecedented degree of design freedom and quality control. The VELO3Daward-winning solution includes an integrated offering of hardware and software: Sapphire® metal AM production printer, Flow™ print preparation software, Assure™ quality assurance and control system, and an integrated manufacturing process that runs throughout the printing operation.

Our team enjoys excellent benefits including healthcare coverage and 401(K) employer contributions. We believe in transparency and recognizing exceptional efforts through our monthly all-hands meetings and team member appreciation awards.

Our job titles may span more than one career level. The starting base salary for this full‑time position is between $150,000 and $180,000. This salary range reflects the minimum and maximum target for this position in the U.S. The actual base pay is dependent upon many factors, such as work experience, job‑related skills, related education, work location, and market demands. The base pay range is subject to change and may be modified in the future. In addition to a competitive base salary and a comprehensive benefits package, this position may be eligible for other forms of compensation such as participation in a bonus and equity program, as applicable.

Velo3D provides equal employment opportunities to all employees and applicants for employment without regard to, and prohibits discrimination and harassment based on, race, color, religion, age, sex, national origin, disability, medical condition, genetic information, military or veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.