Sales Director

Regal Pointe of East Cobb; Marietta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Regal Pointe of East Cobb is seeking a Director of Marketing to drive sales and oversee brand image in our senior living community. You will lead the development and execution of the marketing plan with the Executive Director, manage the marketing budget, and coordinate move-ins and community events.

The role requires English fluency, at least a high school diploma, and 1 year of senior housing experience. You will work closely with staff to support residents and families, maintain referral

Qualifications

• Must speak, read and write English.
• High school diploma or equivalent required.
• At least 1 year of experience in senior housing preferred.
• Strong organization and communication abilities.
• Proficient computer skills including email, word processing, spreadsheets, and databases.

Responsibilities

• Develop and execute the marketing plan in collaboration with the Executive Director.
• Responsible for meeting the community's sales goals.
• Participate in daily sales activities: discovery, tours, luncheons, events, inquiry follow-up, and telemarketing (including evenings and weekends).
• Coordinate move-ins and move-in dates with leadership and staff.
• Maintain the marketing budget and monitor expenditures.
• Keep staff informed about product information, pricing, and promotions.
• Maintain relationships with residents and families.
• Optimize referral marketing through planned initiatives.
• Maintain show rooms and vacant apartment lists.
• Maintain confidentiality of resident information and policies.
• Attend required training and staff meetings; promote teamwork.

Skills

Marketing strategy

Interpersonal skills

Organizational skills

Communication

English proficiency

Driver's license

Team collaboration

Sales goals focus

Customer outreach

Education

High school diploma or equivalent

Tools

CRM software

MS Office

Email marketing

Job description

The Director of Marketing is responsible for fulfilling sales goals and creating and maintaining a positive image of the property with the residents, the community and other staff. The Director of Marketing supports other team members through cooperative action and communications.

Duties:

• Work closely with the Executive Director in development and execution of the marketing plan.
• Responsible for meeting the sales goals of the community.
• Actively participate in the daily sales building efforts: conducting discovery and tours, luncheons, special events, inquiry follow-up and telemarketing with potential leads and prospects. This includes weekend hours and evenings.
• Work with Executive Director/Business Office Manager to coordinate move-ins and move-in dates.
• Maintain marketing budget.
• Maintain a working knowledge of all computer systems and software.
• Maintain confidentiality of business policies and procedures, residents and prospective residents’ information.
• Maintain good, active relationships with all residents and their families.
• Achieve and/or exceed referral expectations through development and implementation of an effective referral marketing plan.
• Maintain list of show rooms and vacant apartments.
• Maintain and communicate current product information to staff (pricing, program changes, policy changes and promotional programs).
• Update competitive information bi-annually or when changes occur and communicate to management team.
• Possess an understanding of the aging process and needs of older adults.
• Attend all required training, in-service and staff meetings.
• Encourage teamwork through cooperative interaction with co-workers and other departments. Support a positive and professional image through action and dress.
• Communicate effectively and interact positively with the Executive Director and other department heads.
• Perform all other duties as assigned.

Education and Experience:

• Must be able to speak, read and write in the English language.
• Must possess, as a minimum, a high school degree or equivalent.
• One (3) year experience in working in Senior Housing Required.
• Organization and communication abilities and effective interpersonal skills.
• Experience with computers to include e-mail programs, word processing, spreadsheets, and databases.
• Prefer related experience in seniors housing.
• Previous sales and marketing experience.
• Must have current drivers license with good MVR and reliable transportation.