Sales Director

Software Placement Group, SPG; Canonsburg (Washington County); On-site; USD 120,000 - 180,000; Full time

Job summary

Software Placement Group (SPG) is seeking an accomplished Sales Leader to own and elevate the sales organization in Canonsburg, PA. This hands-on executive will coach a high-performing team, drive pipeline health, forecast accuracy, and strategic account growth through field collaboration and partner relationships.

You will shape territory strategies, establish KPI-driven performance, and recruit and develop talent to sustain profitable growth.

Qualifications

• Approximately 5–10+ years of progressive sales experience.
• Previous sales management experience with responsibility for developing and leading sales professionals.
• A demonstrated history of revenue growth and new-account development.
• Experience managing a combination of direct sales and channel/partner relationships.
• Strong experience establishing sales KPIs and holding teams accountable for both activity and results.
• Proven pipeline management and forecasting capabilities.
• Experience navigating complex or longer-cycle B2B sales.
• Strong CRM experience and an appreciation for accurate sales data.
• Excellent leadership, coaching, communication, presentation, and negotiation skills.
• Ability to travel approximately 40–50% as needed to support the team and customers.

Responsibilities

• Build a high-performance sales culture centered on accountability, preparation, activity, and results.
• Lead, coach, mentor, and develop a team of sales professionals.
• Establish clear performance expectations across territories and assigned markets.
• Conduct regular one‑on‑one coaching, pipeline, forecasting, and opportunity reviews.
• Work alongside sales team members in the field and participate in key customer meetings.
• Strengthen the team's effectiveness in prospecting, discovery, presentations, negotiation, objection handling, follow‑up, and closing.
• Identify performance gaps and implement measurable improvement plans.
• Support recruitment, onboarding, training, and development of future sales talent.
• Develop territory coverage and succession strategies as the organization grows.
• Establish and manage sales metrics including customer/prospect meetings, new account development, qualified opportunities, proposal and quote activity, opportunity size and conversion, win rates, customer follow‑up, strategic account activity, partner and channel development, pipeline quality and velocity, forecast accuracy, and CRM utilization and data integrity.
• Establish revenue objectives and actionable growth plans.
• Identify priority accounts, new business opportunities, and underdeveloped territories.
• Build and strengthen relationships with external sales channels and strategic business partners.
• Identify competitive opportunities and develop strategies to win business.
• Provide leadership with market and customer intelligence.
• Partner with internal teams to identify opportunities for new offerings and future growth.
• Create account‑development strategies for major customers and expand relationships beyond a single point of contact.
• Participate directly in important customer presentations, negotiations, and business reviews.
• Develop senior‑level customer relationships where appropriate.
• Monitor customer satisfaction and proactively address relationship risks.
• Establish discipline around CRM usage, pipeline management, and forecasting.
• Develop reporting that gives executive leadership visibility into sales performance, forecasts, wins/losses, risks, and corrective actions.
• Collaborate across functions to align sales strategy with business objectives, improve lead follow‑up, support customer-facing initiatives, and develop market intelligence

Skills

Sales leadership

CRM experience

Forecasting

Negotiation

Team coaching

Tools

CRM

Job description

Location: Canonsburg, PA | Schedule: Full-time, on-site/field-based

Overview

An established, growth-oriented organization is seeking an accomplished Sales Leader to take ownership of its sales organization and help drive the next stage of profitable growth. This is a hands‑on leadership role for someone who enjoys developing people, working alongside the sales team, meeting with customers, building strategy, and creating a culture of measurable performance and accountability. Reporting to senior executive leadership, this person will combine strategic thinking with hands‑on execution across sales performance, team development, pipeline management, forecasting, strategic account growth, new business development, and channel/partner relationships.

What you'll do

• Build a high-performance sales culture centered on accountability, preparation, activity, and results
• Lead, coach, mentor, and develop a team of sales professionals
• Establish clear performance expectations across territories and assigned markets
• Conduct regular one‑on‑one coaching, pipeline, forecasting, and opportunity reviews
• Work alongside sales team members in the field and participate in key customer meetings
• Strengthen the team's effectiveness in prospecting, discovery, presentations, negotiation, objection handling, follow‑up, and closing
• Identify performance gaps and implement measurable improvement plans
• Support recruitment, onboarding, training, and development of future sales talent
• Develop territory coverage and succession strategies as the organization grows
• Establish and manage sales metrics including customer/prospect meetings, new account development, qualified opportunities, proposal and quote activity, opportunity size and conversion, win rates, customer follow‑up, strategic account activity, partner and channel development, pipeline quality and velocity, forecast accuracy, and CRM utilization and data integrity
• Establish revenue objectives and actionable growth plans
• Identify priority accounts, new business opportunities, and underdeveloped territories
• Build and strengthen relationships with external sales channels and strategic business partners
• Identify competitive opportunities and develop strategies to win business
• Provide leadership with market and customer intelligence
• Partner with internal teams to identify opportunities for new offerings and future growth
• Create account‑development strategies for major customers and expand relationships beyond a single point of contact
• Participate directly in important customer presentations, negotiations, and business reviews
• Develop senior‑level customer relationships where appropriate
• Monitor customer satisfaction and proactively address relationship risks
• Establish discipline around CRM usage, pipeline management, and forecasting
• Develop reporting that gives executive leadership visibility into sales performance, forecasts, wins/losses, risks, and corrective actions
• Collaborate across functions to align sales strategy with business objectives, improve lead follow‑up, support customer-facing initiatives, and develop market intelligence

Required qualifications

• Approximately 5–10+ years of progressive sales experience
• Previous sales management experience with responsibility for developing and leading sales professionals
• A demonstrated history of revenue growth and new‑account development
• Experience managing a combination of direct sales and channel/partner relationships
• Strong experience establishing sales KPIs and holding teams accountable for both activity and results
• Proven pipeline management and forecasting capabilities
• Experience navigating complex or longer‑cycle B2B sales
• Strong CRM experience and an appreciation for accurate sales data
• Excellent leadership, coaching, communication, presentation, and negotiation skills
• Ability to travel approximately 40–50% as needed to support the team and customers

Why this role

This is an opportunity to make a meaningful impact on an established organization focused on growth, with the ability to shape sales strategy, strengthen the sales organization, develop talent, improve processes, and directly influence future performance, while gaining significant visibility with executive leadership.