Sales Development Representative, Health Plan

Vatica Health; United States; On-site; USD 55,000 - 65,000; Full time

Job summary

Vatica Health is seeking an SDR to own top-of-funnel pipeline across Health Plans and Risk‑Bearing Provider Organizations. You will research accounts, identify prospects, and engage via phone, email, video, and LinkedIn to schedule qualified meetings for the Account Executives.

The role emphasizes ownership of outbound strategy, collaboration with Marketing and Sales Ops, and utilization of AI-enabled tools in a fast-paced environment. Remote work during ET/CT hours is supported.

Qualifications

• 1+ year of healthcare experience (clinical, payer, provider, health tech, or related).
• Sales-oriented mindset with drive to compete, learn and win.
• Strong written and verbal communication skills for phone and email outreach.
• Excellent time management, organizational skills, and ability to work in a fast-paced environment.
• Ability to work remotely during Eastern or Central time-zone business hours.

Responsibilities

• Build and execute multichannel outbound cadences (cold calling, personalized email, video, LinkedIn) using Salesforce Engagement.
• Research and prioritize accounts with healthcare data sources to identify qualified prospects.
• Generate meetings, opportunities, and pipeline for Account Executives across Health Plan and Risk‑Bearing territories.
• Conduct initial conversations to uncover needs and demonstrate how Vatica Health solutions can help.
• Maintain Salesforce hygiene and account data accuracy for reporting and planning.

Skills

Sales mindset

Communication skills

Time management

Remote work capability

Research & prospecting

Education

Bachelor's degree or equivalent

Tools

Salesforce CRM

LinkedIn Sales Navigator

ZoomInfo

Definitive Healthcare

Job description

Sales Development is the foundation of our Growth Organization, where new business opportunities come to life. As a Sales Development Representative (SDR), you will own top-of-funnel pipeline generation for our Account Executive team across two core buyer segments: Health Plans and Risk-Bearing Provider Organizations. You will research accounts, identify the right prospects, and use phone, email, video, and LinkedIn outreach to secure qualified meetings that generate new business pipeline.

This is a hands‑on, builder‑oriented role for someone who is dedicated, curious, motivated, and eager to grow a career in sales. You will have meaningful ownership over outbound strategy, access to modern sales engagement and AI‑enabled tools, and opportunities to partner closely with Account Executives, Marketing, and Sales Operations. The ideal candidate is organized, detail‑oriented, adaptable in a fast‑paced environment, and able to communicate with confidence and natural charisma on the phone and in writing.

The SDR will support assigned territories by planning, researching, and executing account‑based prospecting strategies. The role is responsible for identifying buying groups and strategic outreach angles, conducting initial conversations, and coordinating qualified meetings with aligned Account Executives. The SDR will also maintain accurate Salesforce records and account‑level data by leveraging sales engagement platforms, healthcare data sources, and third‑party prospecting tools.

Responsibilities:

• Build and execute multichannel outbound cadences, including cold calling, personalized and automated email, video outreach, and LinkedIn social selling, using the Salesforce Sales Engagement platform.
• Research and prioritize accounts using public and private healthcare data sources, such as CMS, NCQA, AIS, and third‑party platforms, to identify qualified prospects and strategic outreach angles.
• Generate qualified meetings, opportunities, and pipeline for aligned Account Executives across Health Plan and Risk‑Bearing Provider Organization territories.
• Conduct initial conversations with prospects and use active listening to uncover customer needs and business problems, clearly communicating how Cozeva + Vatica Health can help.
• Follow up on warm inbound leads and researched outbound prospects while consistently achieving call, email, meeting, opportunity, and pipeline targets.
• Partner cross‑functionally with Marketing and Account Executives to align on campaigns, messaging, territory plans, account strategy, and buying‑group mapping.
• Support Account Executives with account research and preparation for discovery calls, demonstrations, industry conferences, and events.
• Build and execute outreach strategies for conferences and industry events, converting engagement into scheduled meetings and follow‑up opportunities.
• Work with Sales Operations to maintain and enhance Salesforce hygiene, pipeline reporting, and account‑level accuracy, including locations, key contacts, phone numbers, email addresses, and other relevant data.

• Bachelor's degree or equivalent work experience.
• 1+ year of experience with healthcare in a clinical, payer, provider, health technology, or adjacent setting.
• Sales‑oriented mindset with a genuine drive to compete, learn, and win.
• Strong written and verbal communication skills, with confidence engaging prospects by phone and email.
• Excellent time management, organizational skills, attention to detail, and comfort working in a fast‑paced, changing environment.
• Ability to work remotely during Eastern or Central time‑zone business hours.

Preferred Experience:

• Experience with Salesforce CRM and Salesforce Sales Engagement.
• Experience with prospecting and research tools such as ZoomInfo, Definitive Healthcare, and LinkedIn Sales Navigator.
• Cold calling or outbound prospecting experience.
• Prior sales experience of any kind.
• Clinical experience or background.
• Experience using AI‑enabled tools to improve research, personalization, and productivity.

Action Oriented

• Proactively tackles challenges and seizes opportunities with energy and enthusiasm.
• Independently researches issues and proposes solutions without waiting for direction.

Customer Focus

• Develops strong relationships with both internal and external customers, prioritizing customer‑centric solutions.
• Identifies opportunities to enhance service and consistently addresses customer needs through effective communication.
• Proactively seeks ways to improve the customer experience and foster long‑term loyalty.

Instills Trust, Demonstrates Self‑awareness & Interpersonal Savvy

• Builds trust through integrity and consistent follow‑through.
• Leverages self‑awareness and emotional intelligence to seek feedback, respond to others' needs, and drive positive outcomes.
• Cultivates strong, respectful relationships while actively pursuing self‑improvement.

Drives Results, Vision, and Purpose

• Ensures daily activities lead to impactful results that align with organizational priorities.
• Demonstrates a results‑driven mindset and persistence in achieving objectives.
• Adjusts plans as needed to improve effectiveness and consistently pursue performance goals.

Communicates Effectively

• Exchanges ideas, knowledge, and data so messages are received and understood with clarity and purpose.
• Adapts communication style using emotional intelligence and awareness of others' perspectives and intentions.

Being Resilient

• Recovers quickly from setbacks and navigates adversity with a positive, results‑driven mindset.
• Applies lessons from past challenges to adapt and succeed in future situations, turning obstacles into opportunities for growth.

WORKING AT VATICA HEALTH ADVANTAGES

Prosperity

• Competitive salary based on your experience and skills – we believe the top talent deserves the top dollar
• Bonus Potential (based on role and is discretionary) – if you go above and beyond, you should be rewarded
• 401k plans– we want to empower you to prepare for your future
• Room for growth and advancement- we love our employees and want to develop within

Good Health

• Comprehensive Medical, Dental, and Vision insurance plans
• Tax‑free Dependent Care Account
• Life insurance, short‑term, and long‑term disability

Happiness

• Excellent PTO policy (everyone deserves a vacation now and then)
• Great work‑life balance environment- We believe family comes first!
• Strong supportive teams- There is always a helping hand when you need it

The salary for a position is typically determined by multiple factors such as the individual's qualifications, experience, skills, and location. The projected compensation range for the position may vary based on these factors and could range from $55,000 to $65,000 (annualized USD). However, this estimate represents just one aspect of our total compensation package offered.