Sales Development Representative

Portfolium (Acquired by Instructure); Salt Lake City (UT); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Ownership program

Flexible work culture

Tuition reimbursement

Generous time off

Job summary

Instructure in Utah is seeking an entry-level Sales Development Representative to manage inbound/outbound leads, qualify opportunities, and book meetings to fuel the North America K12 sales funnel. The role is hybrid, with 1–2 days onsite, and offers growth toward regional management.

You will collaborate with Regional Sales Managers, maintain CRM records, and help build effective outreach campaigns. A Bachelor’s degree is preferred but not required, with base salary in the 50k–60k range plus

Qualifications

• Track record of success as an SDR or similar role.
• Experience with outbound prospecting tools and CRM systems (Salesforce, Outreach, Qualified Chat, Demandbase, etc.).
• Strong communication skills—both verbal and written.
• Ability to work independently while collaborating in a team-oriented environment.

Responsibilities

• Inbound and outbound leads: create, qualify, and set meetings, and manage the top of the sales funnel.
• Route qualified opportunities to Regional Sales Managers for development and closure.
• Document prospecting activities in Salesforce and develop targeted sales content.

Skills

Growth mindset

Coachability

Quality focus

Team player

Problem solving

Resilience

Time management

Sales research

Campaign development

CRM proficiency

Education

Bachelor's degree preferred

Tools

Salesforce

Outreach

Qualified Chat

Demandbase

Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.

We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Education

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.

We do this by giving smart, creative, passionate people opportunities to create something awesome. And that's where you come in:

We are looking to hire a Sales Development Representative who is highly motivated and thrives off a challenge. The Sales Development Representative (SDR) is responsible for Inbound and Outbound leads, creating, qualifying, setting meetings, and managing the top of the sales funnel.

This is a hybrid role with 1-2 days onsite.

Market: K12 North America

What We're Looking For

• Growth mindset: You don’t wait for others to give you the answers, you take initiative. You are motivated to succeed and build your own path to success.
• Coachability: You are eager to learn and not only take feedback openly, but you seek out feedback and find ways to implement it.
• Quality focused: You care about generating quality conversations and pipeline for our Sales team that will ultimately turn into bookings.
• Team player: You are open and collaborative with your fellow SDRs and with our Sales team. You share knowledge, ask questions and contribute to overall Drive Team success.
• Problem solving: You are able to address objections, creatively overcome challenges and adjust your strategies based on research and what each account needs. You know our market, our competitors, and how to position our solutions.
• Resilience and persistence: You are able to handle rejection and not take the first no. You are creative, strategic and intentional with how you approach your accounts.
• Time management: You own your calendar and manage your time effectively. You are self-aware about how you work best and are able to effectively prioritize tasks to maximize efficiency and results.
• Research, identify, and qualify target accounts through effective outreach methodologies and effective communication of our value proposition to key decision makers.
• Develop and implement effective sales level campaigns with lists of prospects and contacts for email/phone campaigns, conference attendance, etc.
• Work with and directly support designated Regional Sales Managers within specific territories by developing/executing original and purposeful sales content.
• Route qualified opportunities to the partnered Regional Sales Managers for further development and closure
• Responsible for prioritizing, leading and documenting prospecting activities in Salesforce
• We view this as an entry-level position with a direct professional development path into the Regional Sales Manager role and have already promoted several SDRs over the past few years.

Qualifications

• Track record of success as an SDR or similar role.
• Experience with outbound prospecting tools and CRM systems (Salesforce, Outreach, Qualified Chat, Demandbase, etc.).
• Strong communication skills—both verbal and written.
• Ability to work independently while collaborating in a team-oriented environment.
• Self-motivated, loves a challenge
• Desire to advance career in sales
• Results-driven mindset with high energy, persistence, and a positive attitude.
• Bachelor's degree preferred but not required
• Self-driven and independent but has the ability to be coached
• Previous SaaS software sales experience a plus

Get In On All The Awesome At Instructure

• Competitive salary, equity and 401k.
• Medical, dental, disability, and life insurance.
• HSA program, vision, voluntary life, and AD&D.
• Tuition reimbursement.
• Paid time off, 11 paid holidays, and flexible work schedules.
• LifeStyles Spending Account

$50,000 - $60,000 a year

This position will also have a commission target of $15K to $17K per year as well as equity.

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

All Instructure employees are required to successfully pass a background check upon being hired.

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support
• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
• The technology and tools you need to do your best work
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

Compensation Range: $50K - $60K