Sales Development Representative

Informa; Newton (MA); On-site; USD 50,000 - 61,000; Full time

Benefits offered by this job

401k match

ESPP program

Unlimited PTO

Volunteer days

Job summary

Informa TechTarget, based in Auburndale, MA, is seeking a Sales Development Representative to join our fast-growing sales team. You will source meetings, initiate conversations about content marketing and advertising solutions, and drive pipeline for Account Directors through calls, email, and LinkedIn.

The role emphasizes a merit-based environment, weekly collaboration, and a structured training program to develop sales skills and product knowledge.

Qualifications

• Bachelor's degree required, preference for business, marketing, communications.
• 1–3 years of experience in B2B sales.
• Excellent written and verbal communication; ability to craft persuasive messaging.
• High-energy, results-driven, capable of 50+ calls per day.
• Proficiency in Microsoft Office and LinkedIn for prospecting.

Responsibilities

• Research, source and secure leads to build pipeline for Account Directors.
• Make outbound sales calls to an assigned territory.
• Participate in weekly meetings, share insights and collaborate to overcome challenges.
• Engage target prospects via email and social media.
• Manage prospect status in CRM (Salesforce.com).
• Generate qualified leads and set sales appointments.
• Understand how content marketing programs unlock value for clients.

Job description

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to the "next big things". You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We're a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We're traded on Nasdaq and we're also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

Job Description

• Title: Sales Development Representative
• Location:275 Grove St, Auburndale, MA 02466, USA (4 days onsite)
• Salary: $55,000 + Uncapped Commission (OTE $70K)

Informa TechTarget, the leader in targeted IT purchase intent-driven marketing and sales services, is looking for driven and ambitious recent college graduates to become Sales Development Representatives in our rapidly expanding Sales organization.

Named as one of the top 50 "Best Places to Work in Massachusetts" by the Boston Business Journal, The 100 Top Places to Work in Massachusetts by the Boston Globe, and one of the Top 100 Mid-sized Companies by Forbes, TechTarget is committed to your success.

Our training program will prepare you to be an effective and successful Sales Development Representative by building sales skills and learning about TechTarget's product offerings. You will have direct exposure to management and be a part of the fastest-growing part of our business. As a merit-based company, Informa TechTarget rewards strong performance, and you will have the opportunity to rapidly advance your career.

The Position

At Informa TechTarget, the Sales Development Representative (SDR) will be instrumental in driving our growth by sourcing meetings that create content marketing programs in partnership with some of the world's largest brands. In this role, you will serve as the front line, introducing our content strategy and development expertise to both existing clients and potential prospects.

In this role the SDR will work to generate revenue by developing opportunities through phone, email and LinkedIn for the TechTarget Account Executives.

Essential Job Functions

• Research, source and secure leads to build pipeline for our Account Directors.
• Making outbound sales calls against an assigned territory
• Actively participate in weekly meetings, recognizing achievements, exchanging valuable insights, and collaborating to overcome challenges.
• Leveraging email to engage target prospects
• Managing social media tools for inbound prospect development
• Interacting with target prospects and providing high level value proposition
• Generating qualified leads and setting sales appointments
• Managing and updating prospecting status via CRM (Salesforce.com)
• Expand your understanding of how content marketing programs unlock value for TechTarget customers by seeking out innovative approaches and best practices.

Qualifications

• A self-starter who embraces a growth mindset, proactively taking initiative, seeking continuous improvement, and viewing challenges as opportunities for personal and professional growth.
• A bachelor's degree is required, with a preference for fields related to business, marketing, communications, or other relevant disciplines.
• 1-3 years of experience, ideal for early-career professionals or recent college graduates eager to build a successful career in B2B sales.
• Exceptional written and verbal communication skills, with the ability to craft persuasive messaging, present ideas clearly, and engage clients effectively through email, phone, and in-person interactions.
• A strong work ethic, highly motivated and committed to long-term career development in the competitive and rewarding field of sales, specifically in content marketing and national advertising solutions.
• A high-energy mentality with a positive, driven attitude, capable of making 50+ calls per day while maintaining enthusiasm and professionalism.
• Ability to thrive in a merit-based environment with a results-driven mindset, focusing on performance, accountability, and earning potential based on individual success.
• Proficiency in Microsoft Office and social media platforms, including Excel, Word, PowerPoint, and LinkedIn, with the ability to leverage digital tools for prospecting and relationship building.
• Demonstrated experience achieving and exceeding monthly goals, with a proven track record of consistently meeting or surpassing performance targets, focusing on securing advertising and content marketing partnerships across national business markets.
• Sales-oriented problem solver with the capability to identify client needs and present tailored content marketing and advertising opportunities that align with their business objectives.
• Strong time management and organizational skills, effectively managing multiple accounts, sales pipelines, and deadlines while maintaining attention to detail.

This role involves selling content marketing, branding and promotion, and advertising solutions to businesses nationwide, making it ideal for motivated individuals passionate about consultative sales and building long-term client relationships.

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomesall types of candidates.We are alsoflexiblewithdifferent working patternsandprioritize promotions internally. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
• Time out: We offer unlimited paid time off (PTO) to help you maintain a healthy work-life balance. In addition to your PTO, and you will receive 10 national holidays.
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a jobhere.

Nondiscrimination Policy

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.