Sales Development Representative

Cengage Group; Las Vegas (NV); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group in the United States seeks a Business Development associate to generate qualified meetings with prospective partners and drive outreach through calls, emails, and LinkedIn.

You will research institutions, prioritize target accounts with the Business Development team, and nurture leads until they are sales-ready, handing off to sales partners as appropriate. A strong emphasis on organization, CRM usage, and proactive outreach is required.

Qualifications

• Experience generating qualified meetings and sales opportunities.
• Ability to work with CRM and sales engagement tools.
• Strong organizational and communication skills with planning discipline.

Responsibilities

• Generate qualified meetings with prospective partners for the Business Development team.
• Collaborate with the Business Development team to prioritize target accounts and refine outreach.
• Follow up and qualify respondents from marketing programs and conferences.
• Drive outreach activities via phone, email, and LinkedIn.
• Research institutions to identify influencers and decision makers.
• Nurture and manage leads until sales-ready for partners.
• Track activity and record notes in the CRM to support account management.

Skills

CRM systems

MS Office

Self-starter

Goal focused

Accountability

Organization

Communication

Planning

Job description

Ohio, USA

United States

Full time

R2026-1383

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

What you'll do here:

• Generate qualified meetings with prospective partners by identifying key decision-makers, assessing potential fit, and creating meaningful sales opportunities for the Business Development team.

• Collaborate with the Business Development team to prioritize target accounts, refine outreach strategies, and continuously improve the quality of qualified opportunities.

• Follow up and qualify respondents from various marketing programs, conferences, and target prospect lists.

• Drive quality outreach activities, including phone calls, emails, and LinkedIn interactions.

• Research institutions to identify influencers, decision makers, and business goals to position Cengage offerings.

• Nurture and manage leads until they are sales-ready, providing your sales partners with qualified opportunities.

• Track all activity and record detailed notes regarding contact attempts and interactions in our CRM system to support account management teams.

Skills you will need here:

• Working knowledge of MS Office applications and comfort learning and using customer relationship management (CRM) systems and sales engagement tools.

• A self-starter attitude with a competitive, goal-focused perspective.

• A self-accountability mindset to commit to the necessary daily activities to hit your goals.

• The commitment to want to win and be part of a high-performance team with high expectations from each individual team member.

• Outstanding organization and communication skills, with a passion for planning, prioritizing, and goal setting.

• An intrinsic motivation to improve every day through continuous development and training.

• Professional persistence and the ability to “think on your feet” to build rapport and compose compelling client interactions.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [e-mail] .

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.

In this position, you will be eligible to participate in the company’s variable Sales incentive compensation program.

$24.00 - $29.00 USD

Target Variable Compensation:

25,000.00 USD Annual: Individual Target

annually

Actual incentive earnings are not guaranteed and may be more or less than the target amount based on achievement of performance goals and the terms of the applicable incentive compensation plan.

Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we’ve built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.