Sales Development Representative

Kpaonline; Lafayette (CO); On-site; USD 55,000 - 60,000; Full time

Job summary

KPA is seeking a hungry and driven Sales Development Representative to develop new business from a mix of inbound leads and outbound efforts, driving substantial growth in the automotive compliance space. You will collaborate closely with marketing and sales to build a robust pipeline and advance opportunities in your territory.

You will be accountable for activity metrics, meetings set, and bookings, while maintaining coachability and a positive attitude.

Qualifications

• 1–3 years in a similar role with targets.
• Experience in outbound and cold calling.
• B2B SaaS or automotive industry experience.
• Strong analytical and communication skills.
• Ability to work in a field-based, team-selling environment.
• Proven inbound/outbound lead conversion.

Responsibilities

• Generate qualified meetings and opportunities in Automotive vertical.
• Execute outbound, account-based strategies to drive new business.
• Manage a pipeline of inbound leads from marketing.
• Apply social selling to create new business.
• Collaborate with Account Executives to develop territory plans.
• Track metrics like activity, meetings, and bookings.
• Use marketing and sales automation systems (Salesforce, Outreach, Hubspot).

Skills

Outbound sales

Lead generation

Account-based selling

CRM proficiency

Sales forecasting

Team collaboration

Communication skills

Tools

Salesforce

Outreach

Hubspot

Job description

Who We Are

KPA helps automotive businesses keep their people safe, protect their operations, and stay ahead of regulatory change with our 3 Pillars for Complete Compliance: Software, Consulting, and Training. Since 1986, KPA has helped automotive businesses navigate the complexities of compliance.

Named as one of Built In Colorado’s Best Places to Work for seven years in a row, KPA is made up of talented individuals working together for the greater good. We’re here to help our clients build safe, thriving organizations, and we’re looking for people with a common goal to help us do it.

Position Description

KPA has an immediate opening for a hungry and driven Sales Development Representative to develop new business from a range of inbound leads and outbound sales efforts to drive substantial sales growth in new and existing markets within the Automotive Industry. This role requires cross‑functional collaboration, working closely with marketing and sales teams. A successful candidate will be familiar with the SDR function and tenacious about growing business for their sales teams in their designated territory and vertical. The SDR role is pivotal for KPA’s success and scaling.

In this sales role, you will be accountable for activity metrics, meetings set metrics, outreach cadence expectations, and accountable for bookings. This position requires an organized, focused, and positive individual who can take coaching and learn while doing. Integrity is a must.

Key Responsibilities

• Actively generate qualified meetings and opportunities within the Automotive Business Vertical.


• Manage an ongoing outbound, account-based strategy to drive new business for a sales team.


• Manage a lead pipeline of inbound marketing generated leads.


• Apply social selling tactics to generate new business.


• Work closely with Account Executives to develop territory and account plans.


• Participate in discussions with marketing and sales management teams to develop and monitor marketing plans, lead generation, and effective measurement against sales goals.


• Precisely track business metrics including activity metrics, meetings set metrics, outreach cadence expectations and accountable for bookings.


• Effectively uses marketing and sales automation systems including Salesforce, Outreach, Hubspot.

Qualifications

• 1-3 years of experience in a similar role carrying a monthly performance target, preferably in a B2B SaaS environment and/or in the Automotive industry.


• A proven track record of managing strategic outreach efforts that make a measurable impact to lead conversion, sales pipeline generation and sales bookings.


• Experience in an outbound, cold calling sales environment.


• Experience working in a field-based, team-selling environment.


• Hard working & action-oriented.


• Strong customer-focus.


• Desire to build your career in sales.


• You have a sense of humor and are a fundamentally good person.


• Strong analytical, interpersonal, and project management skills.


• Creative thinker with strong oral and written communication skills.


• Ability to combine strategic thinking with strong implementation skills – instinctively understands angles and positioning.

Compensation

• Annual base salary range between $55-60k


• Uncapped commissions


• Annual OTE (On Target Earnings) of $83-87k

Physical Demands

Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Working at a computer typing and view a screen - Constantly


• Stationary sitting or standing - Constantly


• Visual Recognition - Constantly


• Hearing/Listening - Often


• Communicating verbally and/or in writing - Often


• Travel - Seldom

Don’t meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.

Please note that we may use AI tools to assist in the initial screening of resumes to help identify qualified candidates more efficiently. All decisions are reviewed by a human recruiter, and no hiring determination is made solely by automated means.

As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.

KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy‑related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally‑protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

If you need assistance or an accommodation due to a disability, you may contact us [e-mail].

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