Sales Counselor
Integrated Real Estate Group
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Benefits offered by this job
Job summary
Integrated Real Estate Group (IREG) seeks a highly driven, relationship-focused professional to support occupancy growth across Independent Living and Assisted Living through proactive outreach, referral development, lead generation, and sales support. The role thrives in the field, building trusted relationships to generate tours and move-ins.
The position partners with Sales Directors and Executive Directors to strengthen presence, drive census growth, and balance outreach with accountability
Qualifications
- 2+ years of successful sales, outreach, business development, or senior living experience.
- Strong relationship-building and networking skills.
- Willingness to perform field-based outreach and events.
Responsibilities
- Develop and maintain referral sources among hospitals, facilities, home health, physicians, and other providers.
- Conduct in-person outreach visits to strengthen referral pipelines.
- Generate qualified leads for Independent Living and Assisted Living.
- Nurture leads, re-engage prospects, and schedule tours.
- Support CRM follow-up campaigns and outreach initiatives.
- Coordinate events to increase prospect engagement and brand visibility.
Skills
Tools
Job description
Innovation Through Integration.
Integrated Real Estate Group (IREG) is a vertically integrated real estate company with more than 1,200 employees across 46+ communities - and growing.
For over 20 years, we’ve developed and operated multifamily and senior living communities across Texas and Oklahoma, delivering more than 15,000 units and $2 billion in total development.
What sets IREG apart is our integrated approach, bringing together development, construction, and operations to create high-performing communities across affordable housing, workforce housing, and market-rate living, including multifamily, active adult, independent living, assisted living, and memory care.
At IREG, innovation isn’t just what we build - it’s how we operate, grow, and develop our people.
We build communities and develop the people who lead them.
Innovation Through Integration.
Integrated Real Estate Group (IREG) is a vertically integrated real estate company with more than 1,200 employees across 46+ communities - and growing.
For over 20 years, we’ve developed and operated multifamily and senior living communities across Texas and Oklahoma, delivering more than 15,000 units and $2 billion in total development.
What sets IREG apart is our integrated approach, bringing together development, construction, and operations to create high-performing communities across affordable housing, workforce housing, and market-rate living, including multifamily, active adult, independent living, assisted living, and memory care.
At IREG, innovation isn’t just what we build - it’s how we operate, grow, and develop our people.
We build communities and develop the people who lead them.
We’re seeking a highly driven, relationship-focused professional to support occupancy growth across both Independent Living and Assisted Living through proactive outreach, referral development, lead generation, and sales support.
This is not a traditional inside sales role. The ideal candidate thrives in the field, enjoys networking and community engagement, and understands how to build trusted relationships that generate tours, referrals, and move-ins.
This role serves as a key ambassador for the campus while partnering closely with Sales Directors and Executive Directors to strengthen community presence and drive census growth.
This position combines senior living sales, outreach, business development, and community marketing into one highly visible role. You will actively develop referral partnerships throughout the local healthcare and senior services community while supporting prospect engagement and lead conversion efforts across the campus.
Success in this role is measured by outreach activity, referral relationship development, tours generated, event engagement, and contribution to occupancy growth.
The ideal candidate understands how to balance relationship-building with accountability, structure, and measurable results.
- Build and maintain relationships with local referral sources including hospitals, rehab facilities, skilled nursing communities, home health agencies, hospice providers, physicians, geriatric care managers, senior placement agencies, churches, and community organizations
- Conduct consistent in‑person outreach visits to strengthen referral pipelines and generate qualified leads
- Maintain an organized referral partner database and consistent follow‑up cadence
- Represent the campus professionally throughout the healthcare and senior living community
- Become a trusted external partner and visible ambassador for the community
- Generate qualified leads that contribute to Independent Living and Assisted Living occupancy goals
- Support the sales process by nurturing future leads, re‑engaging cold prospects, and scheduling tours
- Partner closely with Sales Directors to maintain prospect momentum and pipeline activity
- Assist with CRM follow‑up campaigns and outreach initiatives
- Coordinate and support lead-generating events designed to increase prospect engagement and brand visibility
- Assist with seminars, wellness events, educational workshops, physician speaker series, networking events, and community presentations
- Participate in health fairs, Chamber events, senior expos, HOA presentations, and local networking opportunities
- Support community marketing initiatives and sponsorship opportunities
- Collaborate with corporate marketing and community leadership on outreach campaigns and local partnerships
- Support social media initiatives, online reputation management, and community awareness efforts
- Identify opportunities to strengthen campus visibility and referral engagement within the local market
- Maintain accurate CRM documentation, outreach tracking, prospect notes, and referral activity
- Monitor outreach performance, lead generation efforts, and sales activity metrics
- Participate in sales meetings, pipeline reviews, and occupancy strategy discussions
- Builds strong referral relationships that consistently generate qualified leads and tours
- Contributes directly to occupancy growth across Independent Living and Assisted Living
- Maintains high visibility and strong professional presence throughout the local community
- Consistently executes outreach efforts with urgency, structure, and accountability
- Demonstrates strong follow‑up discipline and prospect engagement
- Successfully balances relationship-building with measurable sales performance
- Professionals with 2+ years of successful sales, outreach, business development, or senior living experience
- Candidates with backgrounds in:
- Senior living
- Healthcare marketing
- Assisted living or memory care sales
- Home health or hospice outreach
- Multifamily or hospitality sales
- Healthcare relationship management
- Strong relationship-builders comfortable with in-person networking and community outreach
- Candidates with proven success generating leads, referrals, or occupancy growth
- Professionals who thrive in both field-based and relationship-driven environments
- Strong communicators with excellent presentation and interpersonal skills
- Candidates comfortable managing CRM systems and sales activity tracking
- Individuals with reliable transportation and flexibility for community events, networking functions, and occasional evenings/weekends
- You are highly relational while remaining results-oriented and accountable
- You are energized by networking, outreach, and building strategic partnerships
- You understand how to turn relationships into tours, tours into move‑ins, and move‑ins into long‑term referrals
- You are proactive, self‑directed, and comfortable spending significant time in the field
- You bring professionalism, urgency, and follow‑through to every interaction
At IREG, we invest in our people, because strong leaders build strong communities.
Full-Time Employees receive:
- Competitive salary with growth potential
- Paid Holidays available upon hire
- ZayZoon Access available immediately - access up to 50% of your earned wages on demand
- Paid Time Off (PTO) eligibility after 90 days to support work-life balance
- Comprehensive Medical, Dental, and Vision Insurance effective the 1st of the month following 30 days of employment
- Life Insurance, Disability, and Financial Protection Plans (Critical Illness, Accident Coverage, Legal & ID Theft Protection)
- Education Assistance to support your long-term career growth
- Employee & Resident Referral Bonuses
- Exclusive Employee Rent Discounts at IREG multifamily communities
We’re committed to providing stability, growth, and meaningful benefits that support your career and your life.
Integrated Real Estate Group is a leader in senior living and multifamily housing, focused on building high-performing communities through strong leadership, operational excellence, and a commitment to resident experience.
We’re growing - and we’re looking for people who want to grow with us.
Integrated Real Estate Group is an Equal Opportunity Employer and participates in E-Verify for employment authorization verification.
If you’re ready to build meaningful community partnerships, increase campus visibility, and make a measurable impact on occupancy growth, we want to hear from you.
Apply today.
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