Sales Counselor

Brookdale; Charlotte (NC); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k)

Associate assistance program

Employee discounts

Referral program

Early access to earned wages forHourly

Job summary

Brookdale is seeking a motivated sales/admissions professional in Charlotte, NC to identify leads, tour prospective residents, and coordinate admissions while promoting the community’s services. You will work with families, explain fee structures, and drive referrals through targeted outreach and events.

The role rewards a proven sales background in real estate or health care with opportunities for commissions and career development within a nationwide senior living company.

Qualifications

• Bachelor’s degree or equivalent coursework and related experience.
• Minimum five years of progressive experience in real estate or health care, including promotion, public relations, or admissions; at least two years with a proven sales or promotion track record.
• Prior experience selling or promoting senior residential and health‑care services is highly preferred.
• Reliable car transportation with insurance and a valid driver’s license.
• Applies guidelines to make varied decisions, uses sound judgment to solve moderately complex problems.
• Possesses extensive knowledge of senior residential and health‑care needs, marketing software, and competitive analysis; able to develop marketing strategies and persuade potential residents and families.
• Ability to work independently, manage multiple projects, handle interruptions, adjust hours, and communicate effectively with internal staff and referral sources.

Responsibilities

• Routinely review software databases to identify and follow up on leads from all sources, contacting prospects to gather information on residential and care needs, encouraging wait‑list deposits, maintaining long‑term contact, promoting visits and tours, meeting established goals, and updating lead management system.
• Maintain positive relationships with current residents and their families, encouraging them to promote the community, identify social groups for referral expansion, cultivate leads through interaction and interest in activities, follow up on referrals, and explain the Resident Referral Program.
• Assist in identifying innovative events and methods to increase visitation of targeted groups; plan, sponsor, organize, and execute special events to attract referrals and prospects.
• Obtain and maintain knowledge of competitors; communicate community features to competitively differentiate, and visit competitor communities to understand referral opportunities.
• Conduct personal tours for prospective residents and families, scheduling meetings with staff and department heads to demonstrate how the community meets residents’ needs.
• Explain fee structure clearly, coordinate financial assessment processes, staff interviews, and credit checks.
• Close contractual arrangements, communicate unit availability and waiting lists, prepare legal documents, obtain signatures and deposits, and coordinate move‑in logistics with marketing assistance.
• Provide input on promotional materials such as brochures, videos, and mailings.
• Prepare written reports and communicate status of current success in a clear and concise manner.

Skills

Sales experience

Marketing strategy

Communication

Relationship building

Time management

Education

Bachelor’s degree or equivalent

Tools

Marketing software

Job description

Job Description

Make Lives Better Including Your Own. This opportunity offers more than a paycheck, with opportunities for professional development and programs promoting overall health and wellness. Full suite of health insurance, life insurance, and retirement plans are available and vary by employment status.

Base pay will be determined by applicant’s skills and experience, and the role is also eligible for monthly and quarterly commission opportunities. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Benefits

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity insurance, and legal plan
• Tuition reimbursement

Responsibilities

• Routinely review software databases to identify and follow up on leads from all sources, contacting prospects to gather information on residential and care needs, encouraging wait‑list deposits, maintaining long‑term contact, promoting visits and tours, meeting established goals, and updating lead management system.
• Maintain positive relationships with current residents and their families, encouraging them to promote the community, identify social groups for referral expansion, cultivate leads through interaction and interest in activities, follow up on referrals, and explain the Resident Referral Program.
• Assist in identifying innovative events and methods to increase visitation of targeted groups; plan, sponsor, organize, and execute special events to attract referrals and prospects.
• Obtain and maintain knowledge of competitors; communicate community features to competitively differentiate, and visit competitor communities to understand referral opportunities.
• Conduct personal tours for prospective residents and families, scheduling meetings with staff and department heads to demonstrate how the community meets residents’ needs.
• Explain fee structure clearly, coordinate financial assessment processes, staff interviews, and credit checks.
• Close contractual arrangements, communicate unit availability and waiting lists, prepare legal documents, obtain signatures and deposits, and coordinate move‑in logistics with marketing assistance.
• Provide input on promotional materials such as brochures, videos, and mailings.
• Prepare written reports and communicate status of current success in a clear and concise manner.

Qualifications

• Bachelor’s degree or equivalent coursework and related experience.
• Minimum five years of progressive experience in real estate or health care, including promotion, public relations, or admissions; at least two years with a proven sales or promotion track record.
• Prior experience selling or promoting senior residential and health‑care services is highly preferred.
• Reliable car transportation with insurance and a valid driver’s license.
• Applies guidelines to make varied decisions, uses sound judgment to solve moderately complex problems.
• Possesses extensive knowledge of senior residential and health‑care needs, marketing software, and competitive analysis; able to develop marketing strategies and persuade potential residents and families.
• Ability to work independently, manage multiple projects, handle interruptions, adjust hours, and communicate effectively with internal staff and referral sources.

Physical Demands

• Standing, walking, sitting, use of hands and fingers, reach with hands and arms, stoop, kneel, crouch, crawl.
• Talk or hear, lift up to 25 pounds.
• Vision required; interaction with co‑workers, residents or vendors.
• Occasional weekend, evening or night work; possible exposure to communicable diseases; occasional travel.

Brookdale is an equal opportunity employer and a drug‑free workplace.

About Brookdale

Brookdale is a Great Place to Be

• Gracious hospitality and neighborliness for our residents and families.
• Home‑like feel and all‑around comfort for residents and visiting family members.
• Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
• Industry leader in clinical care.
• Nationwide company with 589 communities as of November 30, 2025, offering many opportunities to grow and learn as a sales professional.
• Extensive corporate support including a robust training program.