Sales Consultant (Combo / Union)- Solano County

Southern Glazer's Wine & Spirits; Rohnert Park (CA); On-site; USD 64,000 - 86,000; Full time

Benefits offered by this job

Medical and prescription drug coverage

Dental and vision plans

401(k) plan

Tuition assistance

Wellness program

Vacation accrual and paid sick leave

Job summary

Southern Glazer’s Wine & Spirits is seeking a Sales Consultant to represent the company, visit customers, and drive revenue growth. You will engage in face‑to‑face consultative selling, build trusted relationships, and deliver solutions that align with client needs.

The role emphasizes strategic account planning, CRM documentation, and collaboration with suppliers. A reliable vehicle and valid driver's license are required, with travel as needed.

Qualifications

• Minimum qualifications include strong data analysis and the ability to leverage SGWS technology.
• Proven capability to present proposals and build customer presentations.
• Proficient in using mobile devices and professional communication techniques.

Responsibilities

• Build positive, credible, lasting customer relationships based on trust.
• Discover and identify customer business growth needs.
• Develop a customer growth plan and build a pipeline of selling opportunities.
• Analyze data to increase sales and grow customer business.
• Pre‑plan account visits with agenda and selling opportunities in CRM (Proof).
• Prioritize activities to achieve objectives per growth plan.
• Visit accounts regularly, capture notes, and document in CRM.
• Maintain deep knowledge of SGWS products and position them.
• Propose selling solutions and win the sale with consultative skills.
• Meet internal objectives and supplier goals.
• Resolve customer issues and identify opportunities to support growth.
• Adapt selling approach to customer buying styles.
• Stay current with competitors and SGWS positioning.
• Maintain account and customer information in CRM (Proof).
• Participate in sales meetings, training, and supplier events.

Skills

Data analysis

Technology proficiency

Presentation planning

Mobile device usage

Team collaboration

Travel readiness

Communication skills

Relationship building

Education

High School Diploma or GED

Job description

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

$75,000 per year plus expenses and union benefits.

Southern Glazer’s is proud of its well‑earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full‑time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax‑saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

The Sales Consultant represents Southern Glazer’s in the market as a member of the Southern Glazer’s family. This individual is passionate, innovative, and self‑motivated with a business‑oriented and customer‑focused mindset. The Sales Consultant’s primary responsibilities are to visit the customer, have the right consultative sales conversations, and increase sales revenue. Face‑to‑face consultative selling built on trusting relationships drives maximum value to our customer and supplier partners as well as to the SGWS organization.

Primary Responsibilities

• Build positive, credible, lasting customer relationships based on trust


• Discover and identify customer business growth needs


• Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business


• Analyze data and insights to increase sales, grow customer business, and better achieve objectives


• Regularly and consistently pre‑plan account visits with an agenda, service purpose, and selling opportunities documented in CRM (Proof)


• Prioritize sales activities to achieve objectives based on each customer business growth plan


• Visit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes and document in CRM (Proof)


• Maintain deep knowledge of SGWS products and correctly present and position them in each account


• Propose selling solutions to each customer and win the sale using consultative selling skills


• Achieve internal SGWS and supplier objectives as prioritized by management


• Manage customer issue resolution, seek additional opportunities to support the customer’s needs, and support business growth by providing customers with useful information and guidance


• Adapt the selling approach based on each customer’s buying styles and individual business needs


• Be knowledgeable and experienced in all accounts staying current with what competitors are offering and how SGWS products are positioned relative to the competition


• Document and maintain account- and customer-specific information in CRM (Proof)


• Participate in sales meetings, on‑site training, and supplier events as required


• Perform other duties as assigned

Additional Primary Responsibilities

Minimum Qualifications

• 21 years or older


• Able to analyze and understand data and information


• Able to leverage SGWS technology to perform duties and responsibilities


• Able to build and structure customer presentations and product proposals


• Proficient in using mobile devices (e.g., iPad®, smartphone) and online communication techniques (email, posting, texting, etc.) in a professional manner


• Able to consistently achieve results, even under tough circumstances


• Able to take responsibility for own actions and results; commits to providing a consistently high level of service to customers, suppliers, colleagues, and management


• Able to communicate effectively through various methods and express self clearly and concisely while appropriately tailoring the message to the audience


• Able to be nimble in ambiguity; be open to change; embrace innovative ideas


• Team player; works collaboratively with others


• Able to work in a fast‑paced, results‑driven environment


• Must possess a reliable vehicle, a valid driver’s license, and the ability to obtain and maintain auto liability insurance on their vehicle in compliance with SGWS company requirements.


• High School Diploma or GED required


• Able to travel as needed

Physical Demands

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device


• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping


• Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours


• May require lifting/lowering, pushing, carrying, or pulling up to 48lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Aff…

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at [e-mail]