Sales Business Data Analyst

Autocar, LLC; Birmingham (AL); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Autocar, LLC in Birmingham, Alabama is seeking a Sales Business Data Analyst to own the sales CRM, govern data, and translate analytics into actionable insights for Vocational Sales teams.

You will collaborate with sales leadership, IT, and operations to improve data quality, build dashboards, and drive data-driven decisions that accelerate revenue growth.

This on-site role requires 2–5 years CRM analytics or operations experience and a strong appetite for cross-functional teamwork.

Qualifications

• 2–5 years of experience in CRM administration, sales operations, business analytics, or data stewardship.
• Hands-on experience administering CRM platforms such as Zoho, Microsoft Dynamics, Salesforce, or similar systems.
• Strong understanding of data governance, data cleansing, workflow design, and CRM best practices.

Responsibilities

• Lead CRM administration for Autocar's sales CRM and manage user access, permissions, workflows, fields, and configurations.
• Own data governance: ensure data integrity, enforce standards, naming conventions, validation rules and governance processes.
• Deliver dashboards, reports, and KPIs for sales leadership and Vocational Sales teams; support forecasting and pipeline visibility.
• Support sales enablement: train users, promote data-driven decision-making, and align CRM with business objectives.
• Drive operational excellence: CRM access audits, adoption, and real-time visibility tools.

Skills

CRM Administration

Sales Operations

Data Governance

Dashboard Development

Reporting & Visualization

Data Quality Management

Sales Forecasting

Opportunity Management

Stakeholder Collaboration

AI Productivity Tools

Tools

Zoho CRM

Microsoft Dynamics

Salesforce

Deluge scripting

Job description

Sales Business Data Analyst

Drive Data Integrity. Enable Sales Growth. Transform Business Insights into Action.

Are you passionate about combining data, technology, and business strategy to drive real-world results? We're looking for a Sales Business Data Analyst to play a critical role in supporting Autocar's Vocational Sales teams through CRM management, data governance, analytics, and sales operations excellence.

In this role, you'll serve as the owner of Autocar's sales CRM while ensuring sales teams have access to clean, accurate, and actionable data. You'll collaborate closely with sales leadership, field teams, IT, and business stakeholders to improve processes, strengthen reporting, and drive data-driven decision-making across the organization.

What You'll Do

Lead CRM Administration

• Serve as the primary administrator for Autocar's sales CRM.
• Manage user access, permissions, workflows, fields, and system configurations.
• Support ongoing CRM enhancements, troubleshooting, and optimization initiatives.
• Partner with internal teams to support future integrations and system improvements.
• Act as the central point of contact for CRM questions, support, and user adoption.

Drive Data Governance & Quality

• Own the integrity, consistency, and accuracy of sales data across the CRM platform.
• Develop and enforce data standards, naming conventions, validation rules, and governance processes.
• Identify and eliminate duplicate records, outdated data, and incomplete information.
• Collaborate with IT and business stakeholders to ensure alignment with corporate data management standards.
• Establish repeatable processes that maintain long-term CRM data health and reliability.

Deliver Reporting, Analytics & Business Insights

• Build and maintain dashboards, reports, and performance metrics for sales leadership and Vocational Sales teams.
• Support pipeline visibility, opportunity tracking, forecasting, and sales performance measurement.
• Conduct ad hoc analysis to answer business questions and support strategic decision-making.
• Translate complex sales data into actionable insights that improve execution and accountability.

Support Sales Enablement

• Partner with inside and outside sales teams to drive effective CRM utilization.
• Train users on CRM best practices, processes, and data standards.
• Promote a culture of data-driven decision-making across the sales organization.
• Develop expertise in Autocar's products, customers, competitors, and sales processes.
• Ensure CRM workflows align with real-world sales activities and business objectives.

Drive Operational Excellence

• Lead CRM access audits and user management initiatives.
• Improve CRM adoption across the sales organization.
• Establish reporting tools that provide real-time visibility into sales activity and customer opportunities.
• Maintain high standards for data accuracy, ownership, and accountability.
• Support alignment between CRM and other key Autocar business systems.

What We're Looking For

Required Qualifications

• 2 to 5 years of experience in CRM administration, sales operations, business analytics, or data stewardship.
• Hands‑on experience administering CRM platforms such as Zoho, Microsoft Dynamics, Salesforce, or similar systems.
• Strong understanding of data governance, data cleansing, workflow design, and CRM best practices.
• Experience building dashboards, reports, and sales performance metrics.
• Knowledge of sales pipelines, forecasting, opportunity management, and sales terminology.
• Strong communication and collaboration skills with both technical and business stakeholders.

Preferred Qualifications

• Experience with AI tools such as Microsoft Copilot, ChatGPT, OpenAI platforms, or similar technologies.
• Industry experience supporting automotive, heavy‑duty truck, manufacturing, or industrial equipment organizations.
• Experience with Zoho CRM and Deluge scripting.
• Experience supporting sales operations and business process improvement initiatives.

Key Skills & Competencies

• CRM Administration
• Sales Operations
• Business Analytics
• Data Governance
• CRM Data Stewardship
• Dashboard Development
• Reporting & Visualization
• Data Quality Management
• Sales Forecasting
• Opportunity Management
• Sales Enablement
• Data Cleansing
• Process Improvement
• Workflow Design
• Customer Relationship Management
• Stakeholder Collaboration
• AI-Powered Productivity Tools
• Business Intelligence
• Data-Driven Decision Making
• Cross-Functional Leadership

Location: Birmingham, Alabama (On-Site)

About Autocar

Autocar, LLC headquartered in Birmingham, AL, is not just another severe-duty vocational truck manufacturer - we built America’s first motor truck. We carry the first specialized truck brand in North America and are the only American-owned and operated original equipment manufacturer (OEM) of trucks. For over a century, Autocar has stood for purpose-built performance, durability, and reliability in the most demanding vocational applications.

Today, that legacy continues with a clear focus: building trucks that work as hard as the people who depend on them. We collaborate with our customers to build trucks to their exact specifications and needs. They operate in environments where failure is not an option, and our products are engineered to meet that standard every day.

Autocar’s purpose-built severe-duty refuse truck lines include the Class 6-8 ACMD cabover, Class 8 ACX cabover and the DC-64 Class 8 conventional cab. We recognize that performance and uptime are everything and offer every customer 24/7 access to our ALWAYS UP® direct factory support center staffed by expert technicians who engineer and build Autocar’s trucks. Autocar promises to provide trucks that deliver the best value, provide the best service, and provide a complete solution for customers’ needs.

Job Duties Disclaimer:
The duties and responsibilities outlined above are representative but not exhaustive. Management reserves the right to modify, add, or remove responsibilities and assign other duties as business needs require.

Equal Employment Opportunity:
Autocar is an Equal Opportunity Employer and considers all qualified applicants without regard to any legally protected characteristic.

Reasonable Accommodation:
Autocar complies with the Americans with Disabilities Act (ADA) and provides reasonable accommodations to qualified individuals with disabilities. Applicants requiring assistance or accommodation should contact Human Resources.