Sales Associate II

Tapestry, Inc.; Williamsburg (VA); On-site; USD 20,664 - 26,863; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid paternity and maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Tapestry, Inc. seeks a Sales Associate for Coach in Williamsburg, Virginia. This role emphasizes building client relationships, driving sales, and maintaining high service standards. Candidates should have at least 1 year of sales experience, preferably in luxury retail, and a strong proficiency with POS systems.

Flexibility in scheduling is essential, as the role may require work during nights and weekends. Tapestry offers a competitive pay range of $15.00–$19.50 and comprehensive benefits including medical, dental, and 401(k).

Qualifications

• 1+ years of sales experience, luxury retail preferred.
• Experience with POS operation and basic computer proficiency.
• Ability to work at a fast pace and lift up to 50 lbs.
• Strong English proficiency necessary.
• Preferred experience with live-stream shopping.

Responsibilities

• Represent Coach adhering to style and service standards.
• Build lasting client relationships through personalized styling.
• Drive sales through tailored recommendations.
• Complete daily operational tasks and maintain service standards.
• Foster a collaborative, trust-based environment.

Skills

Sales experience

Fashion knowledge

Customer relationship building

POS operation

Social media savvy

Data acquisition skills

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last so you can be yourself.

Coach is part of the Tapestry portfolio—a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, ability to read price/release sheets.
• Ability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuver sales floor and stockroom.
• Strong English proficiency.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Ability to work in a fast‑paced environment.
• Strong English language proficiency. (for EU)

Schedule: Abilityto work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high‑traffic retail days (including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [e-mail].

Base Pay Range

$15.00–$19.50

Tapestry will comply with minimum wage requirements and any other applicable pay laws based on city, county, and state regulations.

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance and tuition assistance. Please click here for a complete list of U.S. Corporate Compensation & Benefits.