Sales Associate II

FashionUnited; Costa Mesa (CA); On-site; USD 20,664 - 33,062; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid paternity and maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Sales Associate to deliver a high-end shopping experience and meet personal and store sales goals. You will support daily store operations, build relationships with clients, and contribute to omni-channel selling efforts.

Ideal candidates have luxury retail experience, comfort with POS and social media, and strong English communication. A fast-paced environment and team collaboration are essential.

Qualifications

• 1+ years of sales experience (luxury retail preferred).
• Experience with POS operation and mobile devices.
• Ability to work in a fast-paced environment.
• Luxury retail background and social media savvy (preferred).
• Strong English proficiency (including EU requirements).

Responsibilities

• Represent Coach as a brand ambassador and adhere to style standards.
• Build lasting client relationships through styling and product expertise.
• Drive sales through cross-selling and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling to capture data and encourage repeats.
• Develop and execute personal sales plans and meet KPIs.
• Source new customers and follow up to close sales.
• Maintain energy on the floor and adapt selling techniques.

Skills

Sales experience

Customer service

English proficiency

Team collaboration

Tools

POS operation

iPad / Mobile POS

Price sheets reading

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, and ability to read price/release sheets.
• Ability to work in a fast‑paced environment.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Strong English language proficiency (including EU requirements).

Schedule

Ability to work a flexible schedule to meet business needs—nights, weekends, peak season, high‑traffic retail days, and public holidays.

Competencies for All Employees

• Courage: Provides current, direct, complete, and actionable feedback, faces issues squarely, and takes necessary negative action when needed.
• Creativity: Generates new and unique ideas, makes connections among unrelated concepts, and contributes value‑added ideas in brainstorming settings.
• Customer Focus: Dedicated to meeting internal and external customer expectations, gathers customer information, and uses it to improve products and services.
• Dealing with Ambiguity: Copes effectively with change, shifts gears comfortably, acts without a full picture, and manages risk and uncertainty.
• Drive for Results: Consistently achieves goals, stays bottom‑line oriented, and pushes self and others to deliver results.
• Interpersonal Savvy: Relates well with all people, builds rapport, and manages high‑tension situations diplomatically.
• Learning on the Fly: Learns quickly, experiments with solutions, and grasps concepts and underlying structures rapidly.

Competencies for All People Managers

• Strategic Agility: Anticipates future trends, holds a broad perspective, and paints credible future scenarios and strategies.
• Developing Direct Reports and Others: Provides challenging assignments, conducts frequent development discussions, and supports career growth.
• Building Effective Teams: Creates strong team morale, shares successes, fosters open dialogue, and promotes a sense of belonging.

Coach is an equal‑opportunity and affirmative‑action employer. All employment decisions are based on applicant or employee qualifications and are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If you require accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or [e-mail].

Base Pay Range

$15.00–$24.25 per hour.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid paternity and maternity leave
• Commuter benefits
• Disability insurance
• Tuition assistance

Want to know more about working at Coach?