Sales Associate

The Wrap; Denver (CO); Hybrid; USD 65,904,000 - 70,202,000; Full time

Job summary

Gusto, a leader in payroll and HR for small businesses, is seeking a driven Sales role in Denver. You will engage with customers via email, chat, and phone to match our people platform to their needs, guiding onboarding and demonstrating advisory sales skills. AI is woven into daily workflows to improve outcomes.

You’ll join a team of sales professionals who value empathy, product knowledge, and ethical engagement. This is an early-career path with growth opportunities.

Qualifications

• 1+ year in a high volume sales or customer service environment with cross-selling or KPI exposure (nice to have)
• Open to new grads and early in career
• Customer-first mindset and ethical business practices
• Driven to excel and improve your craft
• Strong communication via phone and email/chat
• Ability to adapt to change and stay motivated
• Experience integrating AI into daily workflow and providing feedback

Responsibilities

• Manage high volume inbound calls, chats, and emails across stages: discovery, qualification, sales, decision, onboarding
• Keep accurate Salesforce records for leads worked
• Be a trusted advisor to help customers select Gusto as their payroll platform
• Support onboarding by guiding customers through account setup
• Demonstrate product knowledge and care for every interaction
• Refine solutions selling skills for small businesses
• Grow through community and career development opportunities
• Use AI-powered workflows daily and surface friction to improve tools and processes

Skills

Sales experience

Customer empathy

Communication skills

Adaptable

AI experience

Job description

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role:

Your role will be to help small business customers choose Gusto. Interacting with customers who sign up on our website via email, chat, and live phone interactions, you’ll help match our people platform offering to their specific business needs, exercising advisory sales skills. You’ll help them navigate an important onboarding process, demonstrating sophisticated customer success skills.

Our team of over a hundred sales professionals includes folks practices across all channels and with different types of customers, but we all share deep passion and commitment to solutions selling: our company exists to solve problems for small businesses, and our sales team is a vital front door for small businesses who need and love our solutions. We have communal goals, a team spirit, and company leadership that cares about selling the right way.

Here’s what you’ll do day-to-day:

• Manage Inbound Volume: Handle high volume & high velocity inbound calls, chats and emails to customers at different points in the customer journey: discovery, qualification, sales, decision and onboarding
• Keep Clean Records: Maintain accurate notes in Salesforce for all leads worked
• Be a Trusted Advisor: Help customers select Gusto as a payroll platform
• Support Onboarding: Guide customers through account setup and initial onboarding
• Exhibit Customer Empathy: Demonstrate product knowledge and care for every customer interaction
• Master Advisory Selling: Exercise and refine solutions selling skills for small businesses
• Grow at Gusto: Participate in community and career development opportunities
• Use AI-powered workflows as a core part of how you sell: running assigned tools daily, surfacing friction and inefficiencies as you find them, and collaborating with your team to influence what gets built or improved next

Here’s what we're looking for:

• Sales Experience: 1+ year in a high volume sales or customer service environment where you were cross selling, up selling, or maintaining a quota or KPIs is a nice to have, not a requirement
• Open to New Grads: No sales background needed. We welcome candidates who are early in their career or looking to build a long‑term path…
• Customer-First Mindset: A commitment to customer empathy and ethical business practices
• Drive to Excel: Passion to achieve goals and improve your craft
• Strong Communicator: Excellent communication skills both via phone and email/chat
• Adaptable & Driven: Motivated by challenge and adaptable to change
• AI: Proven, day-to-day experience integrating AI into how you work — across writing, research, prep, and summarization as a core part of your workflow, with a track record of giving clear, useful feedback that helps improve your tools and processes

Our cash compensation range for this role is offering hourly pay from $23.00 - $24.50 for Denver, Atlanta, and Phoenix. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.