Sales Application Engineer

Cummins Inc.; Dallas (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Austin-based Sales Application Engineer at Cummins Inc. will engage with architects, engineers, contractors, OEMs, and channel partners to position Cummins as a trusted solutions provider.

The role requires translating technical and market information into practical, value-driven recommendations, while collaborating with Sales Managers to advance opportunities and maintain CRM data integrity. An engineering background and channel awareness are essential.

Qualifications

• University or college degree in engineering or an equivalent combination of education and experience.
• Experience in technical sales, application engineering or project management is desirable.

Responsibilities

• Build and strengthen relationships with architects, engineers, contractors, OEMs and partners to position Cummins as a trusted solutions provider.
• Identify customer priorities and translate them into product requirements and value propositions.
• Translate technical data and market information into practical, customer-focused recommendations.
• Collaborate with sales teams to qualify and advance opportunities and maintain accurate CRM records.
• Develop strategic account plans for key influencer customers to drive growth and align resources.

Skills

Relationship building

Customer-focused solutions

Strategic account planning

Sales forecasting

Industry knowledge

Education

Engineering degree

Tools

CRM systems

Job description

We are looking for a talented Sales Application Engineer to join our team in Austin, TX.

In this role, you will make an impact in the following ways:

• Build and strengthen relationships with key influencers, including architects, consulting engineers, contractors, OEMs, dealers, and channel partners, positioning the organization as a trusted advisor and preferred solutions provider.
• Identify customer priorities, technical requirements, and business challenges to influence product specifications and purchasing decisions early in the project lifecycle.
• Serve as a knowledgeable resource for customers and internal teams by translating technical data and market information into practical recommendations and value-driven solutions.
• Collaborate closely with Sales Managers and Sales Professionals to uncover, qualify, and advance opportunities while ensuring all leads and activities are accurately captured in CRM.
• Develop and execute strategic account plans for key influencer customers, aligning internal stakeholders and resources to drive growth and achieve business objectives.
• Lead market and industry analysis efforts, identifying emerging trends, alternative technologies, and competitive insights that support informed business decisions and sales strategies.
• Represent the organization at customer sites, project kickoff meetings, industry events, trade associations, and speaking engagements to increase market presence and strengthen customer partnerships.
• Mentor and develop sales team members by sharing technical expertise, promoting best practices, and fostering continuous improvement in sales processes, methods, and customer engagement strategies.

To be successful in this role you will need the following:

• Build strong relationships with customers, influencers, and internal stakeholders by communicating effectively, understanding their needs, and delivering customer-focused solutions that create long-term value.
• Influence decision-makers through compelling business cases and value-based recommendations that differentiate products, services, and solutions from competitors.
• Develop and execute strategic account plans that align customer objectives with business goals while tracking progress and driving measurable results.
• Demonstrate strong industry and channel awareness, using market knowledge and an understanding of the path to market to identify opportunities and support growth strategies.
• Translate complex technical and commercial information into clear, actionable insights tailored to a variety of audiences, including customers, sales teams, consultants, and business partners.
• Apply a customer-centric approach to understand buying behaviors, business challenges, and project requirements, enabling the development of tailored solutions that meet customer needs and increase revenue.
• Effectively manage sales pipelines and forecasting activities by evaluating opportunity progression, analyzing data, and adjusting strategies to achieve territory and business objectives.
• Embrace diverse perspectives and collaborate across functions to build consensus, support pricing and account strategies, and deliver successful outcomes for customers and the organization.
• Education, Licenses, Certifications: University or college degree in the field of engineering, or an acceptable combination of education and experience.This position may require licensing for compliance with export controls or sanctions regulations. Experience: Experience in technical sales, application engineering or project management desirable.

The Sales Application Engineer plays a key role in influencing project designs by evaluating customer power requirements, sizing equipment, developing preliminary system layouts, and integrating multiple technologies into comprehensive power solutions. Successful candidates will combine strong technical aptitude with customer-facing communication skills to help deliver reliable, efficient, and innovative energy systems.

• Collaboratewithcustomers,consultingengineers,EPCfirms,andinternalsalesteamstodeveloppowersystemsolutionsthatmeetprojectrequirements.
• Analyzeelectricalloadsandoperationalrequirementstoassistwithgeneratorsetsizing,BatteryEnergyStorageSystem(BESS)sizing,andoverallpowersystemarchitecture.
• Influenceprojectdesignsbyprovidingtechnicalrecommendationsduringtheplanningandspecificationstages.
• Assistinthedevelopmentofequipmentlayoutsandsiteconfigurationsforpowergenerationandenergystoragesystems.
• Must reside in MI, TX or OK

Compensation And Benefits

Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate.

Job

Sales

Organization

Cummins Inc.

Role Category

On-site with Flexibility

Job Type

Exempt - Experienced

Relocation Package

Yes

100% On-Site

No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Visit http://EEOC.gov to know your rights on workplace discrimination.