Sales and Service Associate

24 Hour Fitness; Lafayette (CO); On-site; USD 18,000 - 23,000; Full time

Benefits offered by this job

Free gym membership

401k with match

Paid time off

Medical/dental coverage

Employee Resource Groups

Job summary

24 Hour Fitness in Lafayette, CO is seeking a Front Desk/Member Services Associate to welcome new members and guide them through the start of their fitness journey. You will listen to goals, tailor solutions, and create a positive, motivating member experience that drives trust and long-term engagement.

Responsibilities include greeting members, answering questions, maintaining a clean and safe gym, delivering a welcoming sales/service experience, and supporting onboarding so members connect to

Qualifications

• Minimum 1 year of experience in retail or fitness sales.
• CPR and AED certification required within 60 days of employment.
• Strong service mentality and ability to meet or exceed goals.
• Flexible availability including weekends/holidays.

Responsibilities

• Develop first-name relationships with members, answer questions and resolve concerns.
• Help keep the gym clean, well-maintained, and safe for members and guests.
• Deliver a welcoming sales and service experience to all guests and members.
• Support onboarding so new members connect to fitness offerings.

Skills

Retail sales experience

Customer service

Communication skills

CPR/AED certification

Job description

FULL-TIME

Part-time

LOCATION

851 N Highway 287 Lafayette CO 80026

About Us

For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!

Job Summary

This role is focused on welcoming new members and guiding them through the start of their fitness journey. The position requires building genuine, trust‑based relationships by actively listening to members' goals, understanding their unique needs, and recommending personalized solutions that support their overall fitness success. Success in this role comes from combining a passion for fitness with strong interpersonal skills to create a positive, motivating, and results‑driven member experience.

Essential Duties & Responsibilties

• Developing first-name relationships with members, answering questions, resolving concerns, and putting both members and guests in touch with the appropriate resources.
• You help keep our gym clean, well-maintained, and safe for members and guests.
• Delivering an outstanding and well-rounded sales and service experience to all guests and members by ensuring a welcoming, informative, and inclusive experience when they visit - you help inspire them to take the right next steps in pursuing their fitness goals within our community.
• Supporting an exceptional new member onboarding experience that helps members get connected to our fitness offerings. You are the first face they see when they walk in, so your friendly greeting/check-in and prompt attention to their needs have a meaningful impact on their sense of belonging.

Required Knowledge, Skills & Abilities

• Demonstrate authenticity, sincerity, and open‑mindedness; you show up as yourself and act with integrity.
• Self‑motivated and passionate about helping others, with a genuine interest in learning and personal growth.
• Strive to excel and consistently meet or exceed goals, maintaining a positive, can‑do attitude.
• Embrace challenges and view setbacks as opportunities to learn and grow.
• Possess a strong service mentality and a desire to deliver exceptional member experiences.
• Minimum of 1 year of experience in retail or fitness sales.
• CPR and AED certification required within 60 days of employment.

Availability

• Full-time, with flexible availability across weekdays, weekends, and holidays to best serve our member community

Travel Requirement

• Minimum travel may be required for training purpose and lead generation.

Variable Compensation

Team Members in this role are eligible to participate in 24 Hour Fitness's Fitness Sales and Membership Sales Commission Plans. These plans reward exceptional service, incentivize success, and empower earning potential by aligning pay with your contributions.

Benefits At 24

In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.

Disclaimer

DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.

Benefits Summary

24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and/or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.

Compensation Summary

All Employees: Free Club Membership, Employee Assistance Program (EAP), Basic Group Live and AD&D Insurance ($10,000), and 401k Savings and Investment Plan.

Actual offer may vary from posted hiring range based on location, work experience, and/or education.

Pay Range: $15.16 - $15.16

FUNCTIONAL GROUP

Service