RV Sales Associate

Bish's RV, Inc.; Ludington (MI); On-site; USD 42,000 - 60,000; Full time

Benefits offered by this job

Benefits package

401K matching

Employee discounts

Life insurance

Gym reimbursement

Advancement opportunities

RV Borrowing

Insurance partner access

Team culture

Job summary

Bish’s RV in Ludington, MI is seeking an energetic RV Sales Outfitter to help customers find the perfect travel trailer or motorhome. You’ll listen to goals, explain features, and guide buyers from first contact to a confident purchase.

Use our CRM to manage leads, follow up, and build lasting relationships while growing product knowledge and staying current on industry trends.

Join a family-owned, growth-focused team with comprehensive benefits and opportunities for advancement.

Qualifications

• A customer-first attitude with a passion for creating exceptional experiences.
• Strong communication and relationship-building skills.
• Confidence in presenting and explaining products to a wide variety of customers.
• Ability to manage your time, pipeline, and follow-ups with independence and accountability.
• Sales experience is a plus, but more important is your drive to learn and grow.
• A positive, team-oriented attitude and eagerness to become an RV expert.

Responsibilities

• Greet every customer with warmth, professionalism, and genuine interest.
• Build trust and lasting relationships through personalized service and active listening.
• Match customer needs with the right RVs and complementary products.
• Clearly and enthusiastically present RV features, benefits, and lifestyle value.
• Effectively manage and prioritize leads using our CRM system, including follow-ups with both new and returning customers.
• Follow up consistently to build confidence and close the sale.
• Help customers understand the full scope of their RV journey—from vehicle selection to accessories and add-ons.
• Remove obstacles and provide support throughout the entire buying process.

Skills

Customer-first attitude

Communication skills

Product presentation

Time management

Sales experience

Team-oriented

Job description

We're looking for a motivated and energetic RV Sales Outfitter to join our team. This isn't just about selling RV's, it's about building genuine connections, understanding our customers' travel goals, and guiding them to a unit that truly matches their wants, needs, and lifestyle. If you thrive on building relationships, enjoy problem-solving, and the idea of being part of creating someone's memorable experiences, join us and help our customers hit the road feeling excited!

Key Objectives

• Create a welcoming and engaging customer experience by building authentic connections
• Actively listen to uncover customer needs, preferences, and goals
• Guide customers toward the right RV and related products to ensure satisfaction and support long-term sales growth

Responsibilities

• Greet every customer with warmth, professionalism, and genuine interest
• Build trust and lasting relationships through personalized service and active listening
• Match customer needs with the right RVs and complementary products
• Clearly and enthusiastically present RV features, benefits, and lifestyle value
• Effectively manage and prioritize leads using our CRM system, including follow-ups with both new and returning customers
• Follow up consistently to build confidence and close the sale
• Help customers understand the full scope of their RV journey—from vehicle selection to accessories and add-ons
• Remove obstacles and provide support throughout the entire buying process

What You’ll Bring

• A customer-first attitude with a passion for creating exceptional experiences
• Strong communication and relationship-building skills
• Confidence in presenting and explaining products to a wide variety of customers
• Ability to manage your time, pipeline, and follow-ups with independence and accountability
• Sales experience is a plus, but more important is your drive to learn and grow
• A positive, team-oriented attitude and eagerness to become an RV expert

Expected Results

• Deliver outstanding customer satisfaction through attentive service and consistent follow-through
• Meet or exceed monthly sales goals and close ratios
• Build and maintain a healthy pipeline of prospects and returning customers using CRM tools
• Accurately match customers with RVs and value-added products that fit their needs
• Demonstrate comprehensive product knowledge and stay current on industry trends and features
• Maintain a professional, approachable, and brand-aligned presence at all times

Resources

• Full access to a robust, user-friendly CRM system for lead and customer management
• Hands-on training to build your knowledge of inventory, sales strategies, and customer engagement
• Support from experienced team members and leadership
• Marketing and advertising resources to generate consistent, qualified leads
• A broad selection of RVs, accessories, and value-add products to tailor each sale
• Tools and materials to help with product walkthroughs, quoting, and presentations

Who We Are

Bish’s RV is one of the largest family-owned RV dealers in the country. We are dedicated to providing quality products and services that exceed the expectations of our customers and creating an atmosphere where our customers can enjoy a positive experience as friends of our family business.â¯

Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding and our dedication to each employee’s success is unparalleled.â¯

We are looking for top performers who set high expectations for themselves and are willing to put in the time and effort to achieve them. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being “Different with a Purpose.” Our culture is built upon the foundation of our core values: We are Genuine, Fun, and Driven by Results.â¯

Perks

• Comprehensive benefits package including medical, vision, dental, and other supplemental coveragesâ¯
• 401K matching
• Employee discountsâ¯
• Company-paid life insuranceâ¯
• Gym membership reimbursementâ¯
• Opportunities for advancementâ¯â¯
• RV Borrowing Programâ¯
• Access to a partner insurance agency for personalized quotes and coverage guidance for home, auto, RV, and specialty insurance products
• Incredible Team Cultureâ¯

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.â¯

Bish’s RV honors our military service members, veterans, and their family members by being a military friendly workplace. Many of the positions within our organization are transferable from previous military occupations.â¯â¯