Route Sales Representative

Ole Mexican Foods Inc; Charlottesville (VA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401(k) + Company Match

Medical, Dental, and Vision Insurance

Paid Time Off

Job summary

Ole Mexican Foods Inc is seeking a motivated Route Sales Representative to drive growth in retail territory sales. You will build relationships with key customers and ensure product visibility across retail accounts, requiring regular store visits and strong problem-solving skills. The ideal candidate will have experience in route sales, grocery, and merchandising, and be self-motivated to work independently.

The position offers competitive compensation, medical benefits, and a 401(k) plan.

Qualifications

• 1+ years of experience in Route Sales or similar roles.
• Experience in Food & Beverage environments preferred.
• Strong communication and relationship-building skills.

Responsibilities

• Drive territory sales growth and maintain customer relationships.
• Grow sales volume and improve product visibility.
• Conduct regular store visits to ensure product rotation.

Skills

Route Sales

Retail Sales

Relationship Building

Bilingual Spanish

Education

College Degree (preferred)

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Salary Range: $50,000.00 To $60,000.00 Annually

Route Sales Representative (DSD Territory Sales)

AtOlé Mexican Foods , our mission is to provide families with authentic Mexican-inspired products made with quality, freshness, and care. As one of the nation’s leading Hispanic food brands, we continue to grow through strong customer partnerships, outstanding field execution, and passionate team members who take pride in their work.

We are currently seeking a hands-on, motivated, and relationship-driven Route Sales Representative to support and grow retail territory sales within our DSD (Direct Store Delivery) network.

This is an excellent opportunity for candidates with experience in:

• Route Sales
• Grocery or Retail Sales
• Beverage or Snack Distribution
• Territory Sales

Position Summary

The Route Sales Representative is responsible for driving territory sales growth, strengthening retail customer relationships, supporting Independent Operators (IOs), and increasing product visibility across assigned retail accounts.

This role is highly field-based and requires a candidate who is comfortable working independently, visiting stores regularly, supporting route execution, solving problems quickly, and maintaining strong communication with leadership and customers.

Key Responsibilities

• Build and maintain strong relationships with store managers, retail partners, Independent Operators, and key decision-makers
• Grow sales volume and increase product visibility within assigned territory
• Identify opportunities for additional displays, shelf space, and promotional placement
• Conduct regular store visits to ensure proper product rotation and merchandising execution
• Review and address Out-of-Stock (OOS) opportunities to maximize sales performance
• Support and communicate regularly with Division Sales Management regarding territory performance, goals, and customer updates
• Assist with route organization, route coverage planning, and operational support when needed
• Ensure assigned IOs maintain proper warehouse, vehicle, and equipment standards
• Prospect and develop new business opportunities within assigned territory
• Maintain accurate communication and follow all company procedures and expectations
• Support territory execution during planned or unplanned route disruptions

Qualifications

• 1+ years of experience in Route Sales, DSD, Retail Sales, Merchandising, Territory Sales, or Field Sales preferred
• Experience within Food & Beverage, Grocery, CPG, Distribution, or Retail environments highly preferred
• Strong relationship-building and communication skills
• Self-motivated with the ability to work independently in a fast-paced environment
• Comfortable working in the field and visiting multiple customer locations daily
• Ability to problem solve, prioritize tasks, and manage territory responsibilities effectively
• Bilingual Spanish candidates are encouraged to apply

Requirements

• Must be at least 23 years of age
• College Degree is preferred but not required
• Valid driver’s license with clean driving record (MVR)
• Ability to lift and carry 20–40 pounds
• Ability to support route operations when necessary
• Willingness to travel throughout assigned territory
• Basic computer and smartphone proficiency required

Preferred Skills

• DSD / Direct Store Delivery Experience
• Grocery Store Sales
• Territory Management
• Customer Relationship Management
• Time Management & Organization
• Problem Solving & Communication Skills
• Competitive Compensation
• 401(k) + Company Match
• Medical, Dental, and Vision Insurance
• Life Insurance
• Paid Time Off

Candidates from companies such as Pepsi, Coca-Cola, Frito-Lay, Mission Foods, Bimbo Bakeries, beer/wine distributors, beverage companies, bread routes, or grocery merchandising environments are strongly encouraged to apply.