Retirement & Wealth - Segment Marketing Manager (Remote)

Inspira Financial; Oak Brook (IL); Hybrid; USD 106,000 - 130,000; Full time

Job summary

Inspira Financial is seeking a Segment Marketing Manager to align product offerings with market needs across specified verticals. You will lead market research, positioning, and promotion while partnering with product, activation, and sales teams to maximize adoption and revenue growth.

Build compelling campaigns and content to educate and engage the market. The role requires 5+ years in B2B marketing, a bachelor’s in marketing or related field, and strong analytical, communication, and

Qualifications

• 5+ years of experience in Business Marketing or Growth Marketing in a B2B environment.
• Bachelor’s degree in marketing, communications, or related field.
• Strong analytical and communication skills with demonstrated results.

Responsibilities

• Develop and execute marketing strategies to drive product adoption and revenue growth.
• Collaborate with product marketing, activation, and sales teams to align market profiles.
• Design campaigns and manage budgets, ROI forecasting, and stakeholder reporting.

Skills

Growth marketing

B2B marketing

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in marketing, communications, or related

Tools

Marketing automation tools

CRM software

Microsoft Office

Job description

Join Us! Take the next step in your journey at Inspira Financial. Guided by our mission to enable better health and greater wealth, we help businesses and individuals thrive today, tomorrow, and into retirement by strengthening and simplifying the health and wealth journey.

Join Us! Take the next step in your journey at Inspira Financial. Guided by our mission to enable better health and greater wealth, we help businesses and individuals thrive today, tomorrow, and into retirement by strengthening and simplifying the health and wealth journey. Our values shape how we show up every day. We Lead with Heart by acting with compassion, empathy, and doing what's right; Cultivate Trust through integrity, transparency, and accountability; Aim Higher by never settling for what's expected and continually raising the standard; and Win Together by collaborating inclusively to achieve the best outcomes. Join us on our journey as we work together to take on the complex and the everyday--turning collective effort into life-changing impact that enriches lives and helps build a better future. Learn more at inspirafinancial.com.

We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.

Employees within a 90-minute radius of our Oak Brook, IL headquarters are required to adhere to the company in-office work guidelines of 4 days per month minimum from 10 am to 2 pm (1 of the 4 days must be a Monday or Friday). This requirement does not apply to support specialist positions.

Don't meet every single requirement? That's okay. At Inspira Financial, we know growth comes from people who are willing to learn, challenge themselves, and aim higher. We value individuals who lead with heart, cultivate trust, and collaborate to win together. If you're energized by meaningful work, continuous development, and being part of a team that turns collective effort into real impact, Inspira Financial could be the right next step in your journey. We look forward to receiving your application.

Inspira Financial provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners -- helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues better outcomes for all with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com.

We have been recognized for our remarkable growth on lists such as Crain's Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In's 2025 Best Places to Work and Gallagher's 2022 Best-In-Class Employer awards.

Job Summary & Responsibilities

The Segment Marketing Manager is responsible for managing the alignment between the company's products and services and the preferences, trends, and needs of assigned markets. In this role, you’ll be responsible for developing and executing marketing strategies that drive product adoption, engagement, and revenue growth, partnering with product marketing, marketing activation, and sales and account management teams to ensure that accurate market and market segment profiles are maintained, developing effective product packaging and promotion, and conducting analysis of trends, compliance, needs, and other significant influences. You’ll have an attuned understanding of the buying behaviors and needs of segment buying committees and personas and will use this knowledge to guide the team in developing winning marketing strategies. This role involves market research, positioning and promotion, marketing campaign design, budgeting and forecasting, sales enablement, channel partner engagement, and program management. You’ll collaborate and leverage channel partners within your portfolio, attend live events, and lead webinars to educate the market about our products and services. The ideal candidate will have a strong background in business marketing strategy, excellent communication skills, and a record of driving growth in targeted segments, leveraging in-house and agency creative, content, and event resources.

Core Responsibilities

• Market Research & Testing: Conduct comprehensive market research to identify trends, customer needs, and competitive landscape within specified verticals. Analyze data to inform strategic decisions and identify growth opportunities.
• Positioning and Promotion: Develop and implement positioning strategies that differentiate our products/services in the market. Create compelling promotional materials and campaigns to drive brand awareness and customer engagement.
• Campaign Design: Design and guide the activation team in delivering integrated marketing campaigns with impactful messaging across multiple channels, collaborating with the creative team to develop impactful content and messaging.
• Program Management: Monitor campaign performance and adjusting strategies as needed, communicating progress and outcomes to business stakeholders.
• Content Creation: Partner with the in-house marketing team, agencies and vendors to produce high-quality content such as case studies, bylines, advertising, email, landing pages, social and blog posts, and more.
• Sales Enablement: Collaborate with the sales team to provide market-facing assets and packaging that enhances their ability to sell our products effectively.
• Channel Activation: Collaborate with sales channel partners on co-marketing programs.
• Customer Engagement: Develop and maintain strong relationships with customers, gathering feedback to inform product development and marketing strategies.
• Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and successful execution of marketing plans.
• Budget Management: Be accountable for developing and managing a budget effectively, forecasting marketing expenditure and ROI, ensuring alignment with overall business goals.
• Stakeholder Management: Be a critical liaison between the marketing organization and sales and account management teams for assigned business unit.

Preferred Qualifications

Education & Experience

• 5+ years of experience in Business Marketing or Growth Marketing in a B2B environment.
• Experience in financial services and/or healthcare industry preferred.
• Bachelor’s degree in marketing, communications, or related.

Skills & Abilities

• Proven track record of successful marketing campaigns in B2B environment.
• Strong organizational skills with a knack for juggling priorities and driving results.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Proficiency in marketing automation tools and CRM software as well as Microsoft Office.
• Knowledge of various marketing channels, such as direct mail, digital advertising, social media, OOH, webinars and conferences.

Other Requirements

• Occasional travel (10% - 20%)
• Prolonged periods of sitting at a desk and working on a computer

Pay Range

$106,000- $130,000 per year

Pay Range

$106,000- $130,000 per year

Compensation & Benefits

The compensation for this position will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive and bonus opportunities. Inspira provides industry-leading benefits including, but not limited to: healthcare, 401K savings plan, company holidays, paid time off, parental leave and an employee assistance program.

Compensation & Benefits

The compensation for this position will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive and bonus opportunities. Inspira provides industry-leading benefits including, but not limited to: healthcare, 401K savings plan, company holidays, paid time off, parental leave and an employee assistance program.