Retention Marketing Manager

BRUNT Workwear

North Reading (MA)

On-site

USD 80,000 - 100,000

Full time

14 days+

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Benefits offered by this job

Healthcare

401(k) plan with Company Match

PTO 15 days + 11 holidays

Performance-based bonus

Job summary

BRUNT Workwear is hiring a Retention Marketing Manager in North Reading, MA. You will own lifecycle marketing across SMS and Email, architecting multi-step journeys with a focus on LTV and revenue per delivery.

Expect fast-paced, data-driven work with opportunities to shape campaigns, optimize flows, and deliver personalized experiences. You will collaborate cross-functionally to align on product launches, campaigns, and dashboards, with a strong emphasis on experimentation and measurable

Qualifications

2-3+ years of hands-on retention/lifecycle marketing experience.
Deep, hands-on expertise in Klaviyo & Postscript.
Comfortable writing HTML/CSS and Liquid templating logic.
Strong Excel skills and ability to create clean reports.
Strong segmentation and data-driven decision making.
Familiarity with data integrations between ESP/CDP and ecommerce platforms (Shopify).
Experience with A/B testing and optimization.
Analytical mindset with ability to thrive in a fast-paced environment.
Ability to commute to the North Reading, MA office 4X per week.

Responsibilities

Build and own SMS and Email flows in Klaviyo & Postscript.
Prioritize campaign types that drive revenue and engagement.
Lead copy/design decisions backed by performance data; run monthly A/B tests.
Maintain advanced customer segments from behavioral/ transactional data.
Serve as the in-house Klaviyo & Postscript expert; manage flow architecture and hygiene.
Understand data movement across Shopify, Klaviyo, Postscript; troubleshoot triggers.
Ensure CAN-SPAM and TCPA compliance and consent management.
Collaborate with Acquisition, Operations, Product, Creative, Analytics, Loyalty teams.
Monitor metrics and attribution; report on lifecycle progress.
Present monthly communication plans to leadership.

Skills

Klaviyo

Postscript

HTML/CSS

Liquid templating

Pivot tables

Segmentation

SQL

A/B testing

Analytics

Tools

Klaviyo

Postscript

Shopify

Job description

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.

The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.

What You’ll Do:

The Retention Marketing Manager owns BRUNT’s lifecycle marketing program across our owned channels, SMS and Email, building the flows and segmentation logic that move customers through the full lifecycle: from list growth (including on-site acquisition) through first purchase, repeat purchase, and long-term loyalty. You architect multi-step, conditional customer journeys with D2C revenue, repeat behavior, and customer lifetime value (LTV) as your north star metrics. You’re also responsible for the broader health of these channels: deliverability, audience growth, engagement, and conversion.

You work on day to day production and also ideate on new flows touchpoints, driving the process from concept to execution to reporting and optimization. This role is both creative and data driven, obsessed with personalization, knows how to trust but verify, thrives in a fast-paced environment, has a willingness to adapt, and is committed to getting things done.

How You’ll Do It

Channel Management

Lead the hands‑on build of SMS and Email flows directly in Klaviyo & Postscript, partnering with the Email Marketing Associate and creative team on execution and QA.
Act as BRUNT’s subject matter expert in SMS and Email, tuning our campaign calendar to prioritize the campaign types that consistently drive revenue and brand engagement.
Be an authority on copy and design, leveraging past performance data to back decisions, and running a thoughtful A|B testing program across campaigns to continuously optimize on a monthly basis.
Run thoughtful A/B tests in Email/SMS flows (welcome, post purchase) that impact BRUNT’s key objectives. Regularly track and maintain A/B test results and report out on performance internally.
Build and maintain advanced customer segments from behavioral, transactional, and lifecycle data (RFM, purchase history, engagement, product/category affinity) to power segment‑specific messaging.

Platform & Data Management

Serve as the in‑house Klaviyo & Postscript expert, owning flow architecture, list/segment hygiene, and deliverability configuration without relying on outside developers or agencies.
Understand how customer and order data moves between systems (Shopify, Klaviyo, Postscript, Rivo) - custom properties, events, and integration syncs — and troubleshoot when data or triggers break.
Ensure Email and SMS compliance with CAN‑SPAM and TCPA requirements - managing consent capture, opt‑out processing, and quiet hours adherence to protect deliverability and limit brand risk.

Cross‑Functional Collaboration

Work cross‑functionally with the following teams:
- Acquisition to coordinate ongoing tests/optimizations for new customers (monthly).
- Operations teams to stay up to speed on product launch plans and inventory positions (weekly).
- Product to understand upcoming launches and key product features to highlight (ad‑hoc as new products launched).
- Creative to ensure delivery of assets and improve workflow (weekly)
- eCommerce team to plan/execute promotional strategy, landing pages, and A|B tests (weekly)
- Analytics to identify trends in customer behavior that inform tests and strategies, and ongoing maintenance of internal dashboards
- Loyalty team to align on messaging support for program updates and campaigns (weekly).

Measurement and Attribution

Monitor Email and SMS metrics across campaigns and automated flows / journeys: audience size, open rate, click‑through rate, conversion rate, revenue per delivery.
Monitor contribution of Email/SMS initiatives to corporate objectives & KPIs.
Track customer and cohort‑level performance (LTV, repeat purchase rate, cross‑category penetration, RFM/engagement tier migration, cohort retention curves) to show how individual customers and acquisition cohorts progress through the lifecycle over time.

Retention Strategy

Present monthly communication plan to department leadership to align on Email & SMS content strategy.
Align comms strategy with marketing promotion, inventory planning, and master campaign calendar.
Partner with Customer Insights to ensure optimal customer data capture, fueling segmentation strategies that power differentiated Email & SMS content paths.
Drive improvements in cross‑category shopping among customers and LTV growth through strategic analysis of customer lifecycle trends, developing incentive/trigger/segment‑based strategies to get the right messages in front of the right customers at the right moment to accelerate repeat purchasing growth.

What You Need to Succeed

2-3+ years of hands‑on retention/lifecycle marketing experience, with demonstrated ownership of building (not just briefing) Email and SMS programs
Deep, hands‑on expertise in Klaviyo & Postscript (or a comparable ESP/SMS provider such as Attentive, Iterable, or Braze) - you can independently build and debug complex, multi‑step flows, including conditional splits/if‑then branching logic, dynamic content, and API‑based triggers, without relying on a developer
Comfortable writing basic HTML/CSS and Liquid templating logic (if/else conditional blocks) to personalize content within a single template
Strong Excel skills - comfortable building pivot tables, blending data from multiple exports, and turning raw performance data into clean reports and dashboards for leadership
Strong command of customer segmentation and data: comfortable building dynamic segments from behavioral and transactional data (RFM, LTV, purchase/engagement history) and mapping them to differentiated content paths
Familiarity with data integrations between an ESP/CDP and ecommerce platforms (Shopify) - custom properties, event tracking, and basic troubleshooting when syncs or triggers break; SQL or other data‑querying skills a plus
Experience with A|B testing
Adept in strategic thinking & analytics with a passion for innovation and creative problem solving (familiarity using tools such as Google Analytics, Looker a plus)
Demonstrated ability to excel in a demanding and ambiguous environment with competing priorities
Ability to commute to the office in North Reading, MA 4X per week

Benefits & Perks