Retail Sales Representative – Southeast

Fortified Brands; Atlanta (GA); On-site; USD 52,000 - 78,000; Full time

Job summary

Fortress Building Products is seeking a Retail Sales Representative – Southeast to drive sales in select Home Depot and Lowe's Pro departments. You will train store personnel, promote the Fortress portfolio, and support in-store selling and installation knowledge.

Based from a home office, this role requires regular travel across NC, SC, GA and FL within the defined geography and occasional phone-based support as the territory expands.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 1–2 years of customer service or sales experience.
• Experience in construction or home improvement industry preferred.
• Ability to work from a home office with regular travel.

Responsibilities

• Meet or exceed sales and budget goals on a monthly basis.
• Conduct 3-5 store visits per day.
• Provide training to store associates on product knowledge, selling techniques, and order placement.
• Merchandise products in-store and uphold brand image.
• Communicate with stores to drive additional sales and coordinate distributor partners.
• Maintain CRM updates and submit weekly sales activity reports.
• Travel within Southeast territory as required.

Skills

Sales

Customer Service

Training

Product Knowledge

Communication

Home Improvement Industry

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

CRM Software

Job description

Overview

The Retail Sales Representative – Southeast will be responsible for calling on and coordinating sales efforts in select big box home improvement retail stores within an assigned territory. The primary purpose of this role is to achieve sales goals through store level relationship development, dedicated onsite support and training, and outstanding customer service.

Department: Retail & eCommerce

Reports To: Retail Sales Manager

FLSA Status: Exempt

Location: Remote within territory

Overview

The Retail Sales Representative – Southeast will promote the Fortress Building Products portfolio of products and provide training to store associates in areas such as product knowledge and selling, technical information, installation, and order placement Additionally, this position will be responsible for merchandising our products in-store, ensuring the Fortress Building Products’ brand image is upheld, and executing marketing and sales promotional initiatives.

The Retail Sales Representative – Southeast will focus on calling on Home Depot & Lowe’s Pro Deck/Pro Sales personnel in the Building Materials/Lumber area of the stores within a defined geography. The initial geography will consist of stores in the Southeast region (NC, SC, GA, FL), with further expansion expected going forward. In addition to in store sales calls to fulfill the above stated responsibilities, there will be inside sales work via phone to stores to support sales growth as the geography expands.

This position will be based out of a home office and require regular travel within the assigned territory.

OUR PURPOSE

Build and invest in businesses that positively impact the world.

OUR NICHE

Fostering and developing products, solutions, and systems.

Lead with Positivity and Respect

We foster trust, optimism, and respect in every interaction.

Compete as a Team

We foster collaboration and teamwork, knowing we win together.

Innovate with Purpose

We create bold, lasting solutions that make a real impact.

Inspire Growth

We fuel the growth of people, businesses, and brands through bold ideas and relentless execution.

Own It and Deliver Value

We take responsibility, act with clarity, and ensure our work creates real impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Maintain a high energy/high caliber working knowledge of the Fortified Brands portfolio of products.
• Meet or exceed sales and budget goals on a monthly basis.
• Conduct 3-5 store visits per day dependent on territory size/geography.
• Conduct effective training sessions for store associates in areas such as product knowledge and selling, technical information, installation, and order placement.
• Know and support all company merchandise presentation policies and ensure the integrity of the Fortified Brands brand is upheld and consistent across store locations.
• Execute in-store merchandising of our products to ensure attractive sales floor displays, full down-stocking of products from overhead, and accurate signage and plan-o-gram layouts.
• Connect with targeted stores beyond core geographic territory via phone to drive additional sales.
• Direct stores to Fortified authorized Retail/eCom distributor partners to facilitate sales.
• Train distributor sales personnel on our products to amplify and extend Fortified brands sales/leadership in the categories we compete in.
• Analyze store sales and inventory to ensure best overall product mix and levels are maintained. Seek opportunities for additional product representation.
• Foster and maintain strong relationships with all levels of store management as well as in-aisle and pro desk associates at each location.
• Respond to inquiries and resolve customer issues regarding orders, shipments, products, installation, pricing, and products.
• Communicate any variations or schedule delays in customer orders in a timely manner. Collaborate with cross-functional teams to expedite orders as needed.
• Act as the liaison between the customer and the company by addressing customer issues and solving customer problems in a professional and empathetic manner.
• As the market expert, conduct and report competitive market analysis, competitive intelligence, and other sales-related information for the territory.
• Complete and submit a Weekly Sales Activity Report.
• Provide accurate and timely updates to CRM system.
• Perform all other duties as assigned.

Supervisory Responsibilities

• None

COMPETENCIES:

Achievement Focus

Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.

Attention to Detail

Demonstrates thoroughness in accomplishing a task through concern for all the areas involved; carefully monitors the details of own and others’ work to ensure accuracy and quality; plans and organizes time and resources efficiently; completes all work according to procedures and standards.

Business Acumen

Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Business Ethics

Treats people with respect; keep commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.

Communications

Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Cooperation

Establishes and maintains effective relationships; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.

Customer Focus

Identifies and prioritizes customer needs and recognizes constraints; responds promptly to customer needs; seeks to find out more about customers and provide a better product or service; adopts professional approach to customers; is reliable and delivers on promises.

Dependability

Follows instructions; responds to management direction; takes responsibility to own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternative plan.

Initiative

Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.

Planning/Organizing

Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Problem Solving

Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.

Professionalism

Practices good hygiene and presents an appropriate professional appearance; understands how one is perceived by others; takes actions intended to have a position effect on others; makes a friendly impression on others by using good eye contact and using names whenever possible; develops and maintains positive working relationships and maintains a pleasant work attitude.

Sales Skills

Achieves sales goals; overcomes objections with persuasion and persistence; initiates new contracts; maintains customer satisfaction; maintains records and promptly submits information.

Teamwork

Balances team and individual responsibilities; exhibits objectivity and openness to others’ views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone’s efforts to succeed.

Technical Expertise

Effectively applies technical knowledge to solve a range of problems; develops solutions to problems that cannot be solved using existing methods or approaches; is sought out to provide advice or solutions in the area of expertise; keeps informed about current developments in the area of expertise.

QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, or related field
• Minimum of 1-2 years of practical customer service, inside sales, or small local outside sales experience
• Experience in the construction, home improvement, or building products industry preferred
• Ability to pro-actively develop and execute solutions that satisfy the needs of the customer and the business
• Strong written and verbal communication skills
• Excellent interpersonal and customer interfacing abilities with drive to positively influence others
• Willingness and ability to structure productive activity plans from a home office environment with little to no supervision
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• CRM experience a plus
• Up to 60% overnight travel required
• Bilingual – English/Spanish a plus

Certificates/Licenses/Registrations: None

WORK ENVIRONMENT:

This is a field-based outside sales role operating out of a home office. This role routinely uses standard office equipment. Regular travel to customer, project, or operating sites is required, which may involve exposure to varying environmental conditions and may require the use of required personal protective equipment, including but not limited to steel toe shoes, hearing protection, and other site-specific safety gear.

PHYSICAL DEMANDS:

While performing the duties of this job, the employee is regularly required to sit, stand; talk, hear, and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate lifting is required. Ability to manage the physical demands and stress of traveling is essential.

ACKNOWLEDGEMENTS:

The above job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, and working conditions associated with it. Responsibilities may change based on organizational needs and other factors.