RETAIL SALES ASSOCIATE

Carter Machinery; Felton (DE); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Paid time off

401(k) with company match

Life and disability insurance

In-house training programs

Tuition reimbursement

Employee referral bonus program

Tool allowances and tool loans

Discounts on cell service, computers,–

Overtime opportunities

Job summary

Carter Machinery is hiring a Retail Sales Associate in Felton, Delaware. The RSA will maintain a strong retail presence, engage customers, and drive sales across the region, while supporting outbound outreach and walk-in customers.

The role requires strong communication, relationship-building, and the ability to thrive in a fast-paced environment. A college degree is preferred and CRM/MS Office proficiency is a plus; travel may be required.

Qualifications

• Strong communication and interpersonal skills.
• Must possess ability to engage customers, build relationships, and drive sales.
• Self-motivated with a proactive approach to outbound calling and lead generation.
• Familiarity with heavy equipment, construction products, or related industries is a plus.
• Proficiency in CRM systems and Microsoft Office Suite is a plus.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Must be able to function well in a high volume and fast-paced environment.
• Must have an excellent driving record.
• Must be able to travel and work hours required by job and customer demand.
• Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way.

Responsibilities

• Maintain a strong retail presence at the assigned store while driving sales and customer engagement across the region.
• Proactively reach out to potential customers, assist walk-in customers, and ensure a seamless buying experience.

Skills

Strong communication

Interpersonal skills

Outbound calling

Lead generation

CRM proficiency

MS Office

Detail oriented

Time management

Analytical skills

Problem solving

Travel readiness

Clean driving record

Education

College degree

Tools

CRM systems

Microsoft Office

Job description

Carter Machinery

EOE Statement

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Join a Company That's Built to Elevate You.

At Carter Machinery, we don't just offer jobs - we offer long-term careers defined by purpose, innovation, and impact. We've built an award-winning workplace where high achievers thrive, careers grow, and your work truly matters.

Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well-being of our people. Whether you're turning a wrench, managing operations, or supporting customers, you play a vital role in powering industries that moves the world forward.

Retail Sales Associate

Location:

Felton, Delaware

Starting Compensation Range:

$60,000 per year + Sales Commission

This is a sales role that includes a base salary along with monthly commissions. Commission rates vary based on the type of product or commodity sold or rented, with specific percentages depending on the product category.

The Retail Sales Associate (RSA) plays a vital role in maintaining a strong retail presence at their assigned store while driving sales and customer engagement across their region. The RSA is responsible for proactively reaching out to potential customers, assisting walk-in customers, and ensuring a seamless buying experience.

Requirements for the Retail Sales Associate position include:

• Strong communication and interpersonal skills
• Must possess ability to engage customers, build relationships, and drive sales
• Self-motivated with a proactive approach to outbound calling and lead generation
• Familiarity with heavy equipment, construction products, or related industries is a plus
• Proficiency in CRM systems and Microsoft Office Suite is a plus
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Strong analytical and problem-solving skills
• Must be able to function well in a high volume and fast-paced environment
• Must have an excellent driving record
• Must be able to travel and work hours required by job and customer demand
• Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way

Seeking Candidates with:

• Previous sales or customer service experience preferred, ideally in a retail or equipment-related industry
• College degree in related field, preferred

Physical Requirements:

• Required to stand; walk and talk or hear
• Frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl
• May occasionally lift and /or move up to 20 pounds
• Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus

Competitive Compensation and Benefits:

• Health, dental and vision insurance
• Paid time off
• 401(k), $0.75 to $1.25 match up to 6%
• Life and disability insurance
• In-house training instructors/programs
• Tuition reimbursement
• Employee referral bonus program
• Tool allowances and tool loans
• Discounts on cellular phone service, computers, and vehicles
• Opportunities for overtime
• Shift differential (if applicable)

You’ll gain access to real learning, real advancement, and a real future in a company that’s reshaping what it means to lead in our industry. If you’re looking for purpose, possibilities, and a team that wins together - you belong at Carter Machinery.

Come build what matters and build your future with us.

Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law are encouraged to apply.

Carter Machinery is a drug-free workplace.