Retail Media & Performance Marketing Manager

NextPlay Jobs; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

NextPlay Jobs is seeking a Retail Media & Performance Marketing Manager to lead the in-house commerce media function. You will own omnichannel campaigns, including Amazon Ads and Walmart Connect, and manage a multimillion-dollar budget with direct exposure to senior leadership.

The role demands hands-on expertise in retail media, programmatic advertising, and data-driven optimization to drive eCommerce growth across a growing organization.

Qualifications

• 7+ years in retail media, commerce media, or eCommerce advertising.
• Hands-on experience building and optimizing Amazon Ads campaigns.
• Experience with Walmart Connect and programmatic advertising.
• Ability to translate data into actionable insights.
• Strong analytical and reporting capabilities.

Responsibilities

• Lead the strategy, execution, optimization, and analysis of omnichannel retail media and performance marketing campaigns.
• Personally build, launch, monitor, and optimize campaigns across Amazon Ads and Walmart Connect.
• Oversee a multimillion-dollar annual media budget and ensure spending is paced and allocated effectively.
• Develop audience strategies using targeting, retargeting, prospecting, and shopper segmentation.
• Conduct keyword research and manage PPC, bidding, and sponsored-search strategies.
• Monitor daily campaign performance across spend, traffic, conversion, ROAS, and ROI.
• Identify underperforming campaigns and determine which strategic levers to adjust.
• Support programmatic and DSP strategy, including channels managed through external agency partners.
• Manage and hold outside media agencies accountable for strategy, execution, and results.
• Develop testing strategies across audiences, keywords, creative, messaging, bids, and product groups.
• Manage advertising across a complex eCommerce catalog containing thousands of SKUs and product variations.
• Partner with sales and marketing leadership to support retailer-specific growth initiatives.
• Build clear reports, dashboards, and recommendations for senior leadership.
• Translate large, complex data sets into actionable business insights.

Skills

Retail media expertise

Analytics & reporting

Campaign optimization

Cross-functional collaboration

Leadership communications

Tools

Amazon Ads

Walmart Connect

DSP/Programmatic (The Trade Desk)

Tableau/Power BI

Job description

Retail Media & Performance Marketing Manager

Employment Type: Full-time

The Opportunity

We are thrilled to partner with a rapidly growing consumer products company is hiring a Retail Media & Performance Marketing Manager to help build and strengthen its in-house commerce media function.

This is a newly created, highly visible role with direct exposure to senior marketing leadership. The company is making a significant investment in eCommerce growth and needs an experienced retail media professional who can bring greater strategy, hands‑on execution, and accountability to its multimillion‑dollar advertising spend.

This position is ideal for a hands‑on commerce media professional who has personally built and optimized Amazon and Walmart campaigns and is ready to take broader ownership within a growing in‑house organization.

What You’ll Do

• Lead the strategy, execution, optimization, and analysis of omnichannel retail media and performance marketing campaigns
• Personally build, launch, monitor, and optimize campaigns across Amazon Ads and Walmart Connect
• Oversee a multimillion‑dollar annual media budget and ensure spending is paced and allocated effectively
• Develop audience strategies using targeting, retargeting, prospecting, and shopper segmentation
• Conduct keyword research and manage PPC, bidding, and sponsored‑search strategies
• Monitor daily campaign performance across spend, traffic, conversion, ROAS, and ROI
• Identify underperforming campaigns and determine which strategic levers to adjust
• Support programmatic and DSP strategy, including channels managed through external agency partners
• Manage and hold outside media agencies accountable for strategy, execution, and results
• Develop testing strategies across audiences, keywords, creative, messaging, bids, and product groups
• Manage advertising across a complex eCommerce catalog containing thousands of SKUs and product variations
• Partner with sales and marketing leadership to support retailer‑specific growth initiatives
• Build clear reports, dashboards, and recommendations for senior leadership
• Translate large, complex data sets into actionable business insights

What We’re Looking For

• 7+ years of experience in retail media, commerce media, eCommerce advertising, performance marketing, or a related field
• Hands‑on experience personally building and optimizing Amazon Ads campaigns
• Walmart Connect experience strongly preferred
• Candidates with deep Amazon experience and the ability to learn Walmart quickly will also be considered
• Experience with DSP and programmatic advertising, such as Amazon DSP or The Trade Desk
• Demonstrated ability to improve traffic, conversion, ROAS, and overall media efficiency
• Experience supporting a large and complex product assortment, ideally hundreds or thousands of SKUs
• Strong eCommerce background with an understanding of how consumers search for and purchase physical products online
• Experience managing external media agencies and partnering with sales teams
• Strong analytical and reporting skills
• Experience with Tableau, Power BI, Pacvue, Skai, or similar platforms is a plus
• Ability to communicate complex campaign results clearly to senior leadership

Candidates coming from a commerce media agency, retail media platform, or large consumer products organization may be especially well aligned.

This role could be an excellent next step for a senior agency professional who remains hands‑on with campaign execution and wants greater ownership, visibility, and long‑term growth in‑house.

Why Consider This Opportunity?

• Newly created role with the ability to shape the function
• Ownership of a significant and growing media investment
• Direct access to senior marketing leadership
• Opportunity to improve and influence the company’s agency strategy
• Highly visible role tied directly to eCommerce growth
• Rapidly growing organization with significant market opportunity
• Future potential to build and lead a team
• Flexible location structure for the right candidate