Retail Group Leader

Daisy Brand; Sacramento (CA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Car allowance

Expense reimbursement

Company devices

Competitive salary

Job summary

Daisy Brand is seeking a Retail Territory Leader for the Bay Area to manage an assigned field route with some travel to other markets. You will be the face of Daisy Brand in stores, educating staff and shoppers, optimizing shelf presence, gathering competitive intelligence, and ensuring product freshness across the region.

This role requires going in-store Monday-Thursday with Friday as a home office/administrative day.

Qualifications

• Bachelor’s degree preferred.
• Bilingual in Spanish and English preferred.
• Minimum 2 years of experience in CPG, retail sales, or a related field.
• Proficiency in Repsly or similar field activity software; strong computer skills.

Responsibilities

• Educate store personnel and consumers on Daisy Brand products, brand story, and competitive advantages.
• Assess and adjust shelf positioning across assigned stores and optimize placement and distribution.
• Track and report category activity, pricing, and shelf trends.
• Engage with shoppers in a consultative way to understand purchasing behavior and gather feedback.
• Deliver weekly written updates summarizing store visits, market observations, and follow-up needs.
• Log in-store activity and data using field software.
• Collaborate with the broader sales team on brand initiatives and market strategies.
• Build strong, mutually beneficial relationships with retailers.
• Other duties and special projects as assigned.

Skills

Repsly proficiency

MS Office (Excel/Word)

Strong communication

Independent in field

Relationship building

Valid driver’s license

Lift up to 20 lbs

Work in cold environments

Education

Bachelor’s degree preferred

Bilingual Spanish & English preferred

Job description

Position Summary

The Retail Territory Leader (Bay Area) is a field-based role responsible for covering an assigned route across the Bay Area, with occasional travel to other markets as business needs arise.

The Retail Territory Leader (Bay Area) is a field-based role responsible for covering an assigned route across the Bay Area, with occasional travel to other markets as business needs arise. This position serves as the face of Daisy Brand at the retail level, educating store personnel and consumers, optimizing shelf presence, gathering competitive intelligence, and ensuring Daisy Brand remains visible and competitive in the dairy aisle. They will also ensure product freshness for all retail stores in the region. The representative’s focus is on deepening relationships with existing retail partners and maximizing brand performance within those stores.

As this is a field position, the expectation is to be in-store Monday through Thursday, with Friday as a home office and administrative day.

Some Additional Benefits Include

• Competitive salary commensurate with experience. The estimated annual base salary for this role is $70,000 - $90,000, dependent on experience and skills.
• Monthly car allowance of $800, along with a competitive per-mile reimbursement for business travel.
• Company provided phone, tablet, computer, and printer.

Key Responsibilities

• Educate store personnel and consumers on Daisy Brand products, brand story, and competitive advantages
• Assess and adjust shelf positioning across assigned stores and take steps to optimize placement and distribution
• Track and report category activity, pricing, and shelf trends
• Engage with shoppers in a natural, consultative way to understand purchasing behavior and gather feedback
• Deliver weekly written updates summarizing store visits, market observations, and follow-up needs
• Log in-store activity and data using field software
• Collaborate with the broader sales team on brand initiatives and market strategies
• Build strong, mutually beneficial relationships with retailers
• Other duties and special projects as assigned

Other duties as assigned.

Qualifications And Requirements

Education and Experience

• Bachelor’s degree, preferred
• Bilingual in Spanish and English, preferred
• Minimum 2 years of experience in CPG, retail sales, or a related field

Skills and Competencies

• Proficiency in Repsly or another field activity management software, with ability to track record of engagement with diverse stakeholders across retail and corporate sales environments
• Proficiency in Microsoft Office Suite (Excel and Word)
• Strong verbal and written communication skills
• Comfortable working independently in the field with minimal day-to-day supervision
• Demonstrated ability to build and maintain relationships with retail partners and store‑level personnel through establishing credibility and trust
• Valid driver’s license and clean driving record
• Ability to drive multiple hours daily
• Ability to lift up to 20 lbs
• Ability to work in cold environments (retailers’ refrigerated sections)

Company Overview

Daisy Brand is the market leader in two billion-dollar categories – sour cream and cottage cheese. Headquartered in Dallas, Texas, we’ve earned the trust of Americans through consistency and quality across five generations as a family‑owned company. Our success has been guided by a simple belief: good food, much like good work, starts with integrity. That mindset continues to shape how we make our products, run our business, and support the people behind the brand.

At Daisy Brand, tradition and innovation go hand in hand. We invest thoughtfully in advancements that strengthen our products and operations, supporting responsible, long‑term growth. In 2025, we broke ground on a new manufacturing facility in Boone, Iowa, further strengthening our supply chain alongside our established plants in Garland, Texas; Casa Grande, Arizona; and Wooster, Ohio. Looking ahead, our state‑of‑the‑art Innovation Center, opening in 2026, will bring together research, food science, culinary, and technology teams to shape the future of our products. Recent work from these teams includes the development of the squeeze pouch and new line of dips, reflecting an intentional approach to modernization while staying true to the quality our consumers expect.

At the heart of Daisy Brand is its people. The company is intentionally structured to be collaborative and accessible, with an entrepreneurial mindset encouraged at every level. We hire with the goal of building long‑term careers and provide an environment where employees are trusted to think critically, take initiative, and continue learning. Growth here isn’t accidental; it’s actively supported and shared.

To support our employees and their families, Daisy Brand offers a people‑first benefits package that includes:

• A no deductible, $0 premium option for employee only medical coverage
• Access to virtual healthcare and wellness programs
• A 401(k) program with company match, plus weekly safe harbor and annual profit‑sharing contributions
• Company paid short and long‑term disability coverage and 2x annual salary in life and AD&D insurance
• Four weeks of paid time off, plus 20 hours of floating holidays in your first full year of employment
• Annual rollover and payout options for any unused paid time off
• Paid time for volunteering and community involvement
• Tuition reimbursement and ongoing professional development opportunities
• Fitness and wellness incentives
• And more.

Daisy Brand is a nicotine‑free company. Daisy Brand is an Equal Opportunity Employer. Veterans and disabled encouraged to apply.