Retail General Manager

Visionworks of America; Newark (DE); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Vision coverage

Paid parental leave

Bereavement leave

401(k) savings plan

Paid time off

Milestone anniversary awards

Medical and dental for full timers

And more!

Job summary

Visionworks in Newark, Delaware seeks a General Manager to lead a service‑driven store team and ensure a simple, human and bold patient journey from doctor appointment to eyewear pickup.

The GM will drive profitability, engage with the doctor, plan daily operations, and coach associates to deliver excellence while maintaining exceptional patient and customer experiences. HS diploma required; Bachelor’s degree preferred; 3+ years in optical management encouraged.

Qualifications

• HS Diploma or GED required; Bachelor’s degree preferred.
• Three (3) or more years of related experience required.
• Optical management experience preferred.
• Licensed GMs must have a current State Opticians License.

Responsibilities

• Maximize the store’s profitability without compromising the patient/customer experience by setting and exceeding organization’s financial and performance goals.
• Engage regularly with the Doctor to touch base on business needs, associate and patient/customer experience.
• Prep and plan business for the day by managing incoming traffic, doctor appointments, and scheduled eyewear services.
• Hire, train, coach, develop and support store associates to perform in their respective roles with excellence to ensure a flawless patient/customer experience.
• Remove obstacles and find resolution in the patient/customer experience when needed.
• Lead, execute and improve all broad operational activities to meet the store's financial and customer experience goals.

Skills

Leadership

People management

Customer service

Budgeting

Education

HS Diploma or GED

Bachelor’s degree preferred

Job description

About Us

Want to bring the “care” back to the vision care industry? We're looking for charismatic types who are ready to be the heart of our brand. Whether it's a friendly voice over the phone, or a welcoming smile when a patient walks into your store, we need individuals who are passionate about helping customers look great and see great.

The Role

A Visionworks General Manager (GM) is a leader of others and the business at Visionworks. This person is a smart, business‑savvy self‑starter who knows their way around profitability and the driving factors of success. The GM will manage a service‑driven team to ensure a simple, human and bold patient and customer journey from doctor appointment to eyewear pickup.

• Maximize the store’s profitability without compromising the patient/customer experience by setting and exceeding organization’s financial and performance goals.
• Engage regularly with the Doctor to touch base on business needs, associate and patient/customer experience.
• Prep and plan business for the day by managing incoming traffic, doctor appointments, and scheduled eyewear services.
• Hire, train, coach, develop and support store associates to perform in their respective roles with excellence to ensure a flawless patient/customer experience.
• Remove obstacles and find resolution in the patient/customer experience when needed.
• Lead, execute and improve all broad operational activities to meet the store's financial and customer experience goals.

Qualifications

• HS Diploma or GED required; Bachelor’s degree preferred.
• Three (3) or more years of related experience required.
• Optical management experience preferred.
• Licensed GMs must have a current State Opticians License.

What we offer!

At Visionworks, we offer a generous, competitive benefits package (for our part timers, too!) and exclusive employee discounts—including but not limited to:

• Vision coverage
• Paid parental leave
• Bereavement leave
• 401(k) savings plan
• Paid time off
• Milestone anniversary awards
• Medical and dental for full timers
• And more!

Everyone has a story that makes them who they are. At Visionworks, we’re looking for charismatic people who can lead authentically and with their own unique voice. We are actively committed to fostering an environment where all are seen and heard equally as we embrace Diversity, Equity and Inclusion (DE&I).

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

Compensation range for the roles is above

Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. As part of the compensation package, this role may include eligible bonuses, equity, and commissions.