Retail General Manager

Visionworks of America, Inc.; Bailey's Crossroads (VA); On-site; USD 58,656 - 70,768; Full time

Benefits offered by this job

Vision Coverage

401 (k) Savings Plan

Paid Time off

Milestone anniversary awards

Medical and Dental for Full Timers

Job summary

Visionworks of America, Inc. is seeking a General Manager for Store 510 in Bailey's Crossroads, Virginia. The role involves leading a service-driven team to enhance customer experiences while maximizing profitability. The ideal candidate has leadership skills, business acumen, and a customer-first mentality.

Requirements include a high school diploma or GED, three years of related experience, and optical management experience is preferred. A competitive benefits package is offered including vision coverage and 401 (k) savings plan.

Qualifications

• Three (3) or more years of related experience required.
• Optical management experience preferred.
• Licensed GMs must have a current State Opticians License.

Responsibilities

• Maximize the store’s profitability by meeting financial and performance goals.
• Engage regularly with the Doctor on business needs.
• Hire, train, coach, and develop store associates.

Skills

Leadership

Business acumen

Customer experience

Education

HS Diploma or GED

Bachelor’s degree

Job description

Store 510, Bailey's Crossroads, Bailey s Crossroads, Virginia, United States of America

Job Description

Posted Monday, May 18, 2026 at 5:00 AM

About Us

Want to bring the “care” back to the vision care industry? We're looking for charismatic types who are ready to be the heart of our brand. Whether it's a friendly voice over the phone, or a welcoming smile when a patient walks into your store, we need individuals who are passionate about helping customers look great and see great.

Job Type: Full Time

Pay:$58,656 - 70,768.36 per year

The Role

A Visionworks General Manager (GM) is a leader of others and leader of the business at Visionworks. This person is a smart, business-savvy self-starter who knows their way around profitability and the driving factors of success. The General Manager will also manage a service driven team to ensure a simple, human and bold patient and customer journey from doctor appointment to eyewear pickup.

• Maximize the store’s profitability without compromising the patient/customer experience by setting and exceeding organization’s financial and performance goals
• Engage regularly with the Doctor to touch base on business needs, associates and patient/customer experience
• Prep and plan business for the day by managing incoming traffic, doctor appointments, and scheduled eyewear services
• Hire, Train, coach, develop and support store associates to perform in their respective roles with excellence to ensure a flawless patient/customer experience
• Remove obstacles and find resolution in the patient/customer experience when needed
• Lead, execute and improve all broad operational activities to meet the store's financial and customer experience goals

Qualifications

• HS Diploma or GED required; Bachelor’s degree preferred
• Three (3) or more years of related experience required
• Optical management experience preferred
• Licensed GMs must have a current State Opticians License

What we offer!

At Visionworks, we offer a generous, competitive benefits package (for our part timers, too!)and exclusive employee discounts —including but not limited to

• Vision Coverage)
• 401 (k) Savings Plan
• Paid Time off
• Milestone anniversary awards
• Medical, Dental for Full Timers
• And more!

Everyone has a story that makes them who they are. At Visionworks, we’re looking for charismatic people who can lead authentically and with their own unique voice. We are actively committed to fostering an environment where all are seen and heard equally as we embrace Diversity, Equity and Inclusion (DE&I).

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

Compensation range for the roles is above. Applicable salary rangers may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity, and commissions.

Store 510, Bailey's Crossroads, Bailey s Crossroads, Virginia, United States of America