Retail Banking Development Officer - Western WI (Float)

Associated Bank; La Crosse (KS); On-site; USD 71,000 - 122,000; Full time

Benefits offered by this job

401(k) and Pension

Paid time off

Diversity Resource Groups

Professional development

Well-being programs

Parental leave

Employee stock purchase plan

Military benefits

Job summary

Associated Bank is seeking a Retail Banking Development Officer to strengthen sales across the branch network by coaching Relationship Bankers and boosting customer engagement.

You will drive performance through observations, training sessions, and cross-functional collaboration to align sales with business goals.

Qualifications

• Bachelor’s degree or equivalent experience in Business, Finance, HR or related field
• 5+ years of experience in retail banking, financial services, or sales coaching
• 2+ years of success in a customer-facing banking role such as Branch Manager, Market Manager, or similar role
• Valid driver’s license and ability to travel between branch locations

Responsibilities

• Coach Relationship Bankers through one-on-one and group sessions to improve sales and relationship-building skills
• Conduct in-branch observations and deliver real-time, actionable feedback to drive performance
• Analyze sales metrics to identify trends and create targeted development plans
• Partner with branch leaders to improve team effectiveness and achieve business goals
• Facilitate training sessions on sales techniques, products, and customer engagement
• Support consistent execution of sales processes and tools across branches
• Collaborate with cross-functional teams to align training with business strategies

Skills

Sales coaching

Relationship-building

Leadership

Education

Bachelor’s degree or equivalent experience

Job description

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

The Retail Banking Development Officer strengthens sales performance across the branch network by coaching Relationship Bankers and improving customer engagement. This role helps teams build deeper relationships, grow business results, and develop professionally. You’ll have a direct impact on both colleague success and overall retail growth.

Key Accountabilities

• Coach Relationship Bankers through one-on-one and group sessions to improve sales and relationship-building skills
• Conduct in-branch observations and deliver real-time, actionable feedback to drive performance
• Analyze sales metrics to identify trends and create targeted development plans
• Partner with branch leaders to improve team effectiveness and achieve business goals
• Facilitate training sessions on sales techniques, products, and customer engagement
• Support consistent execution of sales processes and tools across branches
• Collaborate with cross-functional teams to align training with business strategies

Required

Education & Experience

• Bachelor’s degree or equivalent experience. Business, Finance, HR, or related field
• 5+ years of experience in retail banking, financial services, or sales coaching
• 2+ years of success in a customer-facing banking role such as Branch Manager, Market Manager, or similar role
• Valid driver’s license and ability to travel between branch locations

Preferred

• Successful multi-branch experience with proven experience within a sales leadership role

Why You’ll Love Working Here

You’ll join a collaborative team focused on growth, development, and delivering strong customer outcomes. This role offers the opportunity to build leadership skills, expand your impact, and shape the success of retail teams across the network. We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

Benefits

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focusedColleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave,anemployee stock purchase plan, military benefits and much more.
• Personal banking, loan, investmentand insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.Join our community onFacebook,LinkedInandX.

Artificial Intelligence Statement

To support our recruiting process, we may use artificial intelligence ("AI") or automated technologies to collect, organize, sort, and analyze information submitted by applicants. These tools may assist our Talent Acquisition professionals in identifying applicants who appear to satisfy the minimum qualifications for a position.

AI is not used to make employment decisions on behalf of Associated Bank. No applicant will be selected or rejected solely based on the output of an AI tool. Hiring decisions are made by Associated Bank personnel who review applicant information and exercise independent judgment in accordance with applicable law and company policies.

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact [e-mail] if you need an accommodation at any time during the process.

Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range.

$71,400.00 - $122,400.00 per year