Resource Business Development Liaison

ScionHealth; Louisville, Northern (KY, KY); Hybrid; USD 85,000 - 130,000; Full time

Job summary

ScionHealth is seeking a Resource Business Development Liaison who will travel 100% to support hospital markets with staffing vacancies, marketing, referrals, and census growth. This role blends Director of Business Development and Clinical Liaison duties to drive referrals and ensure high standards of care across facilities.

The position collaborates with hospital and corporate leadership to execute strategies, ensure compliance, and expand relationships with referral sources.

Qualifications

• 2+ years in healthcare or post-acute marketing and sales.
• Experience in LTACH or similar setting preferred.
• Experience managing a sales team preferred.
• Experience with Medicare/Medicaid and private payor systems required

Responsibilities

• Lead hospital-level sales and marketing initiatives.
• Train Clinical Liaisons and marketing staff in referral development.
• Evaluate marketing team performance and take corrective actions.
• Ensure compliance with corporate standards and regulatory obligations.
• Support census growth through marketing plans and referral development.
• Conduct market assessments to evaluate opportunities.
• Collaborate with hospital leadership on special projects.
• Measure effectiveness of sales and marketing activities vs goals.
• Perform patient assessments and coordinate referral-to-admission process.
• Build awareness of LTACH services among physicians and case managers.
• Expand referral base through prospecting and relationships.
• Achieve monthly admissions and referral targets.
• Maintain documentation per company standards.

Skills

Communication skills

Presentation skills

Interpersonal relationships

CRM proficiency

Microsoft Office

Strategic planning

Problem-solving

Travel readiness

Team collaboration

Education

Associate degree

Bachelor's degree

Tools

CRM systems

Microsoft Office

Job description

Description

At ScionHealth, we empower our caregivers to do what they do best. We value every voice by caring deeply for every patient and each other. We show courage by running toward the challenge and we lean into new ideas by embracing curiosity and question asking. Together, we create our culture by living our values in our day-to-day interactions with our patients and teammates.

Job Summary

The Resource Business Development Liaison (RBDL) serves in a dual-function business development role, filling interim needs as either a Director of Business Development or Clinical Liaison in hospital markets with staffing vacancies. This 100% travel position supports facility-level marketing and admissions operations, ensuring continuity in referral development, patient assessments, and census growth. The RBDL works collaboratively with hospital and corporate leadership to execute marketing strategies, enhance referral relationships, and ensure consistent adherence to compliance and performance standards.

Essential Functions

• When Serving as Director of Business Development: Lead the execution of hospital-level sales and marketing initiatives
• Train Clinical Liaisons and other marketing staff in effective referral development practices
• Evaluate marketing team performance and recommend corrective actions as needed
• Ensure compliance with corporate standards and policies, including regulatory and contractual obligations
• Support census growth through the development of marketing plans, metrics tracking, and referral development strategies
• Conduct market assessments to evaluate opportunities and support branding strategies
• Collaborate with hospital leadership, regional marketing, and senior executives on special projects
• Measure effectiveness of sales and marketing activities against established goals
• When Serving as Clinical Liaison:
• Perform patient assessments to determine clinical eligibility and coordinate referral-to-admission process
• Act as a liaison between referral sources, patients, families, and the hospital to facilitate care transitions
• Provide education on LTACH services and build awareness among physicians, case managers, and other referral sources
• Conduct in-person visits and maintain strong relationships with assigned accounts
• Expand referral base through prospecting, presentations, and strategic relationship management
• Achieve and exceed monthly admissions and referral development targets
• Maintain documentation and ensure adherence to company standards for clinical and administrative procedures

Knowledge/Skills/Abilities/Expectations

Strong communication, presentation, and interpersonal relationship skills.

Self-motivated, independent, and flexible to travel on short notice.

Proficient in customer relationship management (CRM) systems and Microsoft Office.

Demonstrated strategic planning and problem-solving abilities.

Understanding of patient eligibility criteria, insurance benefit structures, and care coordination processes.

Ability to build credibility and rapport with referral partners and interdisciplinary teams.

Qualifications

Education

• Associate’s Degree in a related field (Required) And
• Bachelor’s Degree in related field (Preferred)

Licenses/Certifications

• DL NUMBER - Driver License, Valid and in State Upon Hire (Required) And
• RN - Registered Nurse - State Licensure and/or Compact State Licensure in the state of practice Upon Hire (Preferred) Or
• LPN or LVN - Licensed Practical or Vocational Nurse - State Licensure Upon Hire (Preferred) Or
• RESP THER - Respiratory Therapist, Grad Upon Hire (Preferred)

Experience

• 2+ years experience in healthcare or post-acute marketing and sales (Required) And
• Prior Experience in long-term acute care hospital (LTACH) or similar setting (Preferred) And
• Prior Experience managing a sales team (Preferred) And
• Prior Experience that demonstrates working knowledge of Medicare, Medicaid, and private payor systems (Required