Residential Landscape Estimator

Green Vine Landscaping; Santa Rosa (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Green Vine Landscaping in Santa Rosa, CA seeks a Residential Landscape Estimator to own the sales and estimating pipeline for residential landscape construction, guiding clients from lead intake and site walks to accurate cost estimates and proposals, and handing off projects to production.

The role emphasizes developing clear proposals, pricing to meet margins, and maintaining organized records in Aspire CRM while identifying upsell opportunities with existing clients.

Qualifications

• 3–5+ years in landscape sales, estimating, or field project management.
• Strong knowledge of landscape construction methods: grading, irrigation, hardscapes, and local plant varieties.
• Hands-on experience using Aspire CRM or similar landscape estimating software.
• Excellent communication, follow-through, and organization to guide clients through design-build.

Responsibilities

• Manage inbound and self-generated project leads through the full residential sales cycle.
• Conduct professional site walks with homeowners, general contractors, and property managers.
• Perform accurate takeoffs and cost estimates for pavers, synthetic turf, retaining walls, planting, irrigation, and related projects.
• Build and present clear, professional proposals using Aspire CRM that outline scopes, exclusions, and assumptions.
• Price all construction projects accurately to meet target margins and gross profit goals.
• Coordinate constructability and scope reviews with operations prior to final handoff.
• Maintain tidy sales records in Aspire CRM, updating opportunity stages, pipeline forecasts, and critical client notes daily.
• Identify enhancement and upselling opportunities to maximize value for existing residential clients.

Skills

Sales

Estimating

Takeoffs

Communication

Site walks

Project coordination

Tools

Aspire CRM

Job description

Position Summary

The Residential Landscape Estimator owns the full sales and estimating pipeline for residential landscape construction projects. This role manages the client experience from initial lead intake and site walks through accurate cost estimation, proposal delivery, and smooth project handoff to the production team.

Essential Responsibilities

• Manage inbound and self-generated project leads throughout the full residential sales cycle.
• Conduct professional site walks with homeowners, general contractors, and property managers.
• Perform accurate takeoffs and structural cost estimates for pavers, synthetic turf, retaining walls, planting, irrigation systems, and associated landscape projects.
• Build and present clear, professional proposals using Aspire CRM that clearly outline project scopes, exclusions, and assumptions.
• Price all construction projects accurately to meet target company margins and gross profit goals.
• Coordinate constructability and scope reviews with the operations team prior to final project handoff.
• Maintain tidy sales records in Aspire CRM, updating opportunity stages, pipeline forecasts, and critical client notes daily.
• Identify enhancement and upselling opportunities to maximize value for existing residential clients.

Decision Rights and Boundaries

• Owns lead management, site evaluations, takeoff calculations, and contract drafting for the construction division.
• Does not own daily field crew execution, material procurement, or physical project management once construction begins.
• Escalates unique material pricing, customized labor rates, and margin adjustments outside standard guidelines to the Director of Operations.

Qualifications and Experience

• 3–5+ years of experience in landscape sales, construction estimating, or field project management.
• Strong knowledge of landscape construction methods, specifically regarding grading, irrigation, hardscapes, and local plant varieties.
• Hands-on experience using Aspire CRM or a similar landscape estimating software is highly preferred.
• Excellent communication, follow-through, and organization skills to guide clients comfortably through the design-build process.