Research Analyst - Marketing

City of Omaha; Omaha (NE); On-site; USD 32,000 - 46,000; Part time

Job summary

City of Omaha seeks a Seasonal Research Analyst to support the Omaha Convention and Visitors Bureau with data-driven marketing and research efforts. You will track tourism metrics, analyze markets, and assist in public relations to promote Omaha as a premier meeting destination.

The position requires a Bachelor's degree and at least 1 year of marketing or research experience, with strong data skills, CRM proficiency, and the ability to manage multiple projects under deadlines.

Qualifications

• Bachelor's degree required; 1 year marketing or research experience preferred.
• Ability to analyze data, conduct research, and prepare reports.

Responsibilities

• Research accounts and update CRM data.
• Analyze marketing metrics and prepare reports.
• Maintain marketing dashboards and CMS content.
• Support email campaigns and partner communications.
• Coordinate with Sales and Marketing teams on leads.

Skills

Research

Data analysis

Email marketing

CRM systems

CMS & website analytics

Education

Bachelor's degree in Hospitality Management or Business

1 year marketing or research experience

Tools

CRM system

Google Analytics

Email marketing platform

C-VENT

DMAI Economic Impact Calculator

Job description

Work Type: Seasonal

Nature of Work: The work of this classification involves conducting research, analysis, tracking, and utilization of tourism information for the Omaha Convention and Visitors Bureau (OCVB). Work may include searching the internet for potential meeting/convention opportunities, analyzing competitive markets and cities, data collection, email marketing, databases, tracking bookings, identifying need periods and researching conventions to fit those periods, and assisting in the public relations activities and marketing of Omaha as a desirable meeting destination site. An incumbent in this position receives general supervision from an assigned supervisor but considerable independent action is permitted on the majority of assigned projects.

Education and Experience: (The knowledge, skills, and abilities above may be acquired through, but are not limited to, the following combination of education and/or experience.)

Bachelors degree in Hospitality Management, Business, Economics, Marketing, Statistics, or Mathematics AND One (1) year of experience in marketing or research, preferably in the hospitality industry OR An equivalent combination of education and experience.

Required Knowledge, Skills, and Abilities:

• Knowledge of attractions, facilities, and services available to visitors in the Omaha metro area
• Knowledge of departmental policies, procedures, and regulations
• Knowledge of and ability to operate a computer or other technology using standard or customized computer or systems software applications appropriate to the assigned tasks
• Ability to learn and adapt to advances in computer and electronics device technology and software
• Ability to organize, analyze, and interpret data and to establish data collection procedures to monitor the progress of convention development programs
• Ability to conduct research and compile related reports
• Ability to prioritize and manage multiple projects and responsibilities while meeting stringent deadlines
• Ability to travel independently to domestic and international destinations via commercial airlines
• Ability to communicate effectively, orally and in writing
• Ability to maintain confidentiality
• Ability to establish and maintain effective working relationships with fellow employees, members of the tourism industry, and members of the general public
• Ability to adhere to safety policies, procedures, and guidelines
• Ability to sit from 76 to 100% of the time, to stand and walk from 26 to 50% of the time, and reach, bend, stoop, push and pull up to 25% of the time
• Ability to use up to thirty (30) pounds of force up to 25% of the time to move objects

Essential Functions: (Any one position may not perform all of the duties listed, nor do the listed examples include all of the duties that may be performed in positions allocated to this classification.)

• Researches accounts for account updates as requested and keeps all account information current in CRM system.
• Analyses and maintains database and ensures database accuracy.
• Trains partners in the Partner Extranet system, ensures partner access is set up correctly, and provides ongoing assistance in the system.
• Compiles and analyzes for accuracy all weekly, monthly, and annual reports, including but not limited to: sales reports, pace reports, media calendars, convention reports, and marketing metrics.
• Manages information on OCVB-related industry websites, such as empowerMINT, Destination Marketing Association International (DMAI) Economic Impact Calculator, and C-VENT, according to required procedures.
• Tracks and analyzes travel data as assigned using various reports.
• Maintains regular job attendance in accordance with a schedule established for the position by the supervisor.
• Performs other related duties as assigned or as the situation dictates within the scope of this classification.
• The following essential functions are specific to the designated division:
• Marketing Division: Serves as the Marketing division's expert in data collection, research, email marketing, database maintenance and website functionality.
• Updates and maintains the OCVB Marketing Dashboards, including creating new Dashboards, dashlets, graphs, and manually inputting data as needed.
• Analyzes Google Analytics to provide progress reports on OCVB websites and campaigns.
• Exports and analyzes data from any and all research or data vendors working with the OCVB.
• Serves as the point of contact for all data and software providers on troubleshooting requests to ensure accurate results, and assists with contractual agreements and requirements.
• Provides knowledge of OCVB email marketing platform and implements automated marketing campaigns.
• Utilizes the OCVB consumer database to coordinates niche email campaigns.
• Provides expert knowledge in the content management system (CMS) and updates existing content on OCVB websites.
• Works with the website developer to ensure website functionality and coding accuracy.
• Updates and maintains all OCVB promotional web applications.
• Tracks and exports consumer data to measure the success of each application.
• Tracks earned media and prepares monthly and quarterly reports for distribution to appropriate tourism partners.
• Maintains video and photo galleries across internal and external platforms.
• Sales Division: Develops lists for pre-show direct mail pieces and assists with content for sales presentations and event invitations, working in conjunction with the marketing team.
• Works with databases to assist Vice President - Sales and Services in prospecting efforts.
• Assists in research as directed; this includes WEB, MINT, and requesting history from other cities.
• Coordinates the distribution and follow-up of leads acquired from national marketing databases.
• Manages and maintains the convention sales lead distribution known as the Partner Extranet.
• Researches and analyzes a convention industry database of association meeting planners and events, key competitive cities' convention calendars, and other websites for new business.
• Researches historical data on prospective conventions and updates database.
• Responds to convention and travel-trade clients requesting information and materials, and delegates to appropriate contact in the Group Sales and Convention Services division.
• Maintains the performance reporting system to provide return on investment analysis of accounts. Audits and prepares weekly, monthly, quarterly or as requested reports to sales team, executive team, and/or community leaders.
• Assists the Vice President of Sales and Services on prospect accounts.

Special Qualifications: Must possess a valid motor vehicle operator's license from the time of appointment.
Must be available to work flexible hours, weekends, and holidays.

Pay Range: $28.23 Hourly

Benefits: Not applicable to part-time/seasonal employment

Who Can Apply: Any person who meets the qualifications and other requirements described in this posting.

Examination Information: Not applicable to part-time/seasonal employment

Veteran Points: Not applicable to part-time/seasonal employment

Conditions of Employment: Candidates must provide proof of U.S. citizenship, permanent residence, or authorization to work without sponsorship. The City of Omaha reserves the right to conduct pre-employment inquiries or evaluations of candidates for employment as it deems appropriate for the particular position. Pre-employment inquiries may include, without limitation: verification of employment history and educational attainment; review of driving, credit, and criminal convictions; hearing, drug, functional capacity, psychological, vision, and medical tests; and/or any other relevant background information deemed appropriate to determine the suitability of the applicant for the position. Failure to provide the information requested in the application and hiring process in a truthful, timely, accurate, and complete manner may result in disqualification, revocation of a conditional offer of employment, or termination.

Reasonable Accommodation: The City of Omaha does not discriminate on the basis of disability. If you need a disability-related accommodation during the job application or selection process, advise the Human Resources Department at least 48 hours prior to the need by emailing [e-mail].

If Under Age 16: Any employee under the age of 16 will need to provide a copy of your certified Nebraska Department of Labor Employment Certificate (for Minors 14 and 15 Years of Age) in order to begin working. Visit the Nebraska Department of Labor website to download the form https://dol.nebraska.gov/LaborStandards/WorkerRights/EmploymentOfMinors

For a complete job description please visit the City of Omaha's website at hr.cityofomaha.org/compensation

Contact Points:

City of Omaha Human Resources Department
1819 Farnam St, Suite 506
Omaha, NE 68183
Phone: [phone]
Fax: [phone]
Website: hr.cityofomaha.org
Email: [e-mail]

The City of Omaha is an Equal Opportunity Employer.