Rental Equipment Sales Representative - Power Systems Rental

Earn up to $3, 000 SIGN-ON BONUS*; Aurora (CO); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

PTO up to 128 hours

8 company paid holidays

Medical, dental, and vision insurance

Life and AD&D Insurance

401K with company contribution up to 7

Tuition Reimbursement

Employee Assistance Program (EAP)

Discounted employee phone plans

Job summary

Wagner Equipment Co. is seeking a Rental Sales Representative to drive revenue through CAT and allied equipment rentals, and the sale of non-metered gear within an assigned territory.

You will expand customer relationships, deliver exceptional service, and help meet monthly rental and consumable revenue goals while supporting territory growth. Base salary plus commission is offered; compensation varies with education and experience.

Qualifications

• 1+ year of administrative/clerical experience.
• 3+ years of customer service experience.
• 3+ years of sales experience.
• Valid driver’s license; ability to travel as required.

Responsibilities

• Collaborate with the Power Systems rental sales team to develop customer-focused sales strategies.
• Schedule appointments with offices, facilities, utilities, and project sites to generate qualified leads.
• Maintain strong relationships with customers and internal teams to maximize revenue and satisfaction.
• Monitor rental rates, contract terms, and market conditions; support forecasting and planning.
• Prepare management reports and power project analyses to support decision making.
• Communicate opportunities and requirements to ensure timely follow‑up and execution.

Skills

Customer service

Sales experience

Administrative experience

Communication skills

Education

High school diploma

Tools

CRM platforms

Sales Link / Dodge / Rouse

Project tracking systems

Job description

• Full-Time
• Requisition #: RENTA006353

Locations

Showing 1 location

18000 Smith Rd Aurora, CO 80011, USA

Description

Why Join Wagner?

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 128 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans - 401K eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more
• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans

Rental Sales Representative is responsible for driving revenue through the rental of CAT® and allied equipment, the sale of non-hour metered equipment and merchandise, and promoting Wagner Rents' service capabilities. This role develops and expands customer relationships within an assigned territory while delivering exceptional customer service aligned with the Wagner Rents philosophy. The Rental Sales Representative is accountable for meeting or exceeding monthly rental and consumable revenue goals, increasing market share, and identifying new business opportunities to support territory growth.

Pay Rate: Base Salary + CommissionPay is based upon education and experience.

Why Join Wagner?

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 128 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans - 401K eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more
• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans

Rental Sales Representative is responsible for driving revenue through the rental of CAT® and allied equipment, the sale of non-hour metered equipment and merchandise, and promoting Wagner Rents' service capabilities. This role develops and expands customer relationships within an assigned territory while delivering exceptional customer service aligned with the Wagner Rents philosophy. The Rental Sales Representative is accountable for meeting or exceeding monthly rental and consumable revenue goals, increasing market share, and identifying new business opportunities to support territory growth.

Pay Rate: Base Salary + CommissionPay is based upon education and experience.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Collaborate with the Power Systems rental sales team to develop customer-focused sales strategies that increase market share and achieve key performance indicators (KPIs) for generator, load bank, transformer, switchgear, and temporary power solutions.
• Schedule appointments with customer offices, industrial facilities, utility sites, and project locations, and accompany Territory Representatives on planned ride-alongs to identify power generation opportunities, assess customer needs, and generate qualified leads.
• Establish and maintain strong relationships with existing and prospective customers, as well as internal Power Systems Operations, Service, and Sales teams, to maximize equipment utilization, increase rental revenue, and ensure exceptional customer satisfaction.
• Maintain comprehensive knowledge of power generation rental rates, contract terms, equipment specifications, power distribution solutions, emissions requirements, and competitive market conditions. Continuously monitor industry trends, emerging technologies, and customer demand within the power generation and temporary power sectors.
• Prepare detailed management reports, sales forecasts, power project analyses, and customer presentations to support business planning, equipment deployment strategies, and revenue growth initiatives.
• Communicate qualified opportunities, project requirements, and customer power needs to the appropriate Territory Representative, Branch Manager, Operations Manager, or Sales Manager to ensure timely follow-up, accurate system sizing, and successful project execution.
• Conduct regular visits to branch locations, customer facilities, construction sites, industrial plants, municipalities, utilities, and critical infrastructure projects to strengthen customer relationships, identify rental opportunities, and support long‑term business development efforts.
• Consistently and effectively utilize company sales and asset management tools, including Sales Link, Dodge, Rouse, CRM platforms, and project‑tracking systems to identify opportunities, manage customer activity, and maximize fleet utilization.
• Provide customers and internal personnel with guidance on proper operation, application, and safe use of generators, transfer switches, load banks, transformers, distribution equipment, and associated power systems. Ensure adherence to company safety policies, OSHA regulations, NFPA standards, electrical safety practices, and customer‑specific compliance requirements.
• Assist customers in identifying appropriate temporary and standby power solutions by evaluating power requirements, load demands, site conditions, fuel requirements, and project specifications to ensure reliable and efficient system performance.
• Support the development of turnkey power generation solutions by coordinating with operations, service, logistics, and engineering teams to ensure equipment availability, proper installation, commissioning, and ongoing customer support throughout the rental lifecycle.

Required Education and Experience:

• High school diploma
• 1+ years’ experience administrivia/clerical experience
• 3+ years’ customer service experience
• 3+ years’ sales experience
• Valid driver’s license.
• Ability and willingness to travel as required

Preferred Knowledge and Experience:

• 1+ years’ experience in the heavy or rental equipment industry
• Knowledge of Wynne, and ET/SIS/SIS Web/STW
• Intermediate diagnostic aptitude
• Understanding of diagrams and schematics

Physical Demands:

• Standing, walking, talking, sitting, hearing
• Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds
• Ability to secure, inspect, and work around heavy equipment
• Ability to operate equipment and perform physical tasks as required

Competencies:

• Data Entry & Telephone Skills
• Reading, Writing, Math Skills
• Reasoning, Organizational, Communication Skills
• Safety & Product Knowledge

Work Environment:

• Noise: Moderate
• Indoors and Outdoors
• Specific Risks: Works with moving, mechanical parts; may work in high places and be exposed to equipment vibration and fumes

Other Duties:

Job Offers are contingent upon all required pre‑employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job‑related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

#WMISC

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.