Remote Targeting Analyst: Data-Driven Marketing Insights

NEW ERA TECHNOLOGY; Cincinnati (OH); On-site; USD 77,000 - 84,000; Full time

Benefits offered by this job

Competitive benefits

Continuous training

Job summary

New Era Technology, LLC is seeking a Digital Communications Targeting Analyst to deliver customer data for Enterprise Marketing teams. This role executes targeting across channels and analyzes data from platforms to guide communications strategy.

You will work with Digital Communications, Lifecycle, and eCommerce teams in a collaborative environment. The position may require flexible hours and remote work within EST, with pay range $56-$61 USD.

Qualifications

• Bachelor’s degree in Business, Marketing, Information Management, Data Analytics, or related areas.
• 1 year of marketing data analysis experience including common data analysis tools.
• Experience with marketing campaign measurement and targeting, data analysis, and reporting insights to drive strategic decisions.
• Ability to become a key point of contact for the team, speak to internal clients, develop/maintain long term relationships with internal stakeholders.
• Self-starter, ability to work independently in a fast-paced environment while delivering positive results.
• Analytical skills with the ability to identify, quantify and effectively leverage data to support business decisions, communicate opportunities and/or raise business risks.
• Experience using segmentation, CDP, or marketing automation platforms.
• Advanced Microsoft Office skills.
• Excellent verbal and written communication skills.
• Ability to synthesize analysis into compelling oral/written communications and presentations

Responsibilities

• Execute campaign targeting across multiple marketing channels.
• Collect, analyze, and validate data from internal and external data platforms in support of targeting marketing communications.
• Facilitate and execute development of targeting insights to inform data driven decisions and improve performance objective of channel partners.
• Utilize data to inform key business communication objectives and assess feasibility of executing targeting.
• Draw insights, document findings, and communicate results from targeted marketing communications.
• Work in a highly collaborative environment with Digital Communications, Lifecycle, and eCommerce Marketing teams.
• Support the business in decision-making processes by providing forward-looking analysis and insight to cross-functional partners ensuring alignment of campaign plans and targeting strategy.
• Execute ad hoc analyses and assist with special projects as directed by supervisor.

Skills

Data analysis

Campaign measurement

Marketing targeting

CDP

Marketing automation

MS Office

Communication

Education

Bachelor's degree in Business, Marketing, Information Management, Data Analytics, or related areas

1 year of marketing data analysis experience

Tools

Excel

PowerPoint

CRM systems

Data visualization

Job description

New Era Technology, LLC is seeking a Digital Communications Targeting Analyst to deliver customer data for Enterprise Marketing teams. This role executes targeting across channels and analyzes data from platforms to guide communications strategy.

You will work with Digital Communications, Lifecycle, and eCommerce teams in a collaborative environment. The position may require flexible hours and remote work within EST, with pay range $56-$61 USD.