Remote Staff PMM — Patient Growth & Lifecycle

Ladders; United States; Remoto; USD 190.000 - 238.000; Tempo pieno

Vantaggi offerti da questo lavoro

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-home stipend

Therapy reimbursement

16-week parental leave for eligible

Carrot Fertility reimbursement and -

13 paid holidays plus company holiday

Flexible PTO

EAP

Training and professional development

Descrizione del lavoro

Ladders is seeking a Staff Product Marketing Manager, Patient Growth, to own patient-focused marketing across the full journey in a regulated healthcare environment. You will translate patient insights, funnel data, and experiments into clear messaging and market strategies to simplify decisions and improve conversion.

Remote role in the United States with compensation of $190,400–$238,000 annually. You will partner with Growth and Lifecycle teams to shape positioning, launch narratives, and

Competenze

• 8+ years of experience in product marketing or growth marketing with consumer focus.
• Strong analytical skills to translate insights into actionable strategies.
• Familiarity with consumer funnels from acquisition to lifecycle.
• Proven experimentation and hypothesis-driven marketing.
• Excellent writing for positioning, messaging, and narratives.
• Experience navigating marketing constraints in regulated categories.
• Ability to influence stakeholders and adapt strategies based on new evidence.

Mansioni

• Own the patient journey by understanding beliefs and needs at each step.
• Identify high-impact opportunities using customer insights and funnel data.
• Simplify the decision-making process for patients through effective messaging and experiences.
• Develop and launch compelling patient positioning and messaging frameworks.
• Collaborate with Growth and Lifecycle teams to define market strategies and messaging.
• Create a test-and-learn environment to continuously enhance the patient journey.
• Elevate the standards of consumer product marketing as the team expands.

Conoscenze

Product marketing

Growth marketing

Analytics

Messaging

Regulated markets

Stakeholder influence

Experimentation

Descrizione del lavoro

Ladders is seeking a Staff Product Marketing Manager, Patient Growth, to own patient-focused marketing across the full journey in a regulated healthcare environment. You will translate patient insights, funnel data, and experiments into clear messaging and market strategies to simplify decisions and improve conversion.

Remote role in the United States with compensation of $190,400–$238,000 annually. You will partner with Growth and Lifecycle teams to shape positioning, launch narratives, and